Exam 5: Analyzing Business Markets and Analyzing Consumer Markets

In a traditional Arab world family, the wife has acted as the ________, especially for food, sundries and clothing items, but that is now changing and marketers need to adapt their campaigns accordingly.

Free

(Multiple Choice)

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Question 1

Correct Answer:

Verified

The UAE's population includes many non-native and immigrant families and individuals, which will affect marketing. Briefly, who are these people and how do marketers have to remember when they market to them?

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(Essay)

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Question 2

Correct Answer:

Verified

There are UAE natives, who are mostly Muslim and practice a life of tolerance based in customs and traditions. There are Arab residents, whose social conservative nature may vary. There are south Asian residents; these residents often have a basic standard of living, sometimes sharing apartments, and have less disposable income. There are also Western residents, who have brought them with a market need for services and niches similar to what they have back home.

A good illustration of a member of an institutional buyer would be Indevco and Fine because they produce and manufacture their products differently for hospitals.

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(True/False)

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Question 3

Correct Answer:

Verified

False

In a recent poll, it was revealed that more Arab people want to invest in technology, such as laptops and desktops, than want to invest in furniture.

(True/False)

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Question 4

Across the Arab world, business buyers generally tend to concentrated in capital and other major cities. They are known as ________ buyers

(Multiple Choice)

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Question 5

The Four Seasons Hotel at the Kingdom Centre in Riyadh, Saudi Arabia, not only rents its facilities and Ballrooms for wedding celebrations but it also offers wedding planning services and on-site wedding expert. According to Webster, with respect to buying center influences, senior managers should remember that people are ________.

(Multiple Choice)

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Question 6

The ________ is where attitude formation or change provokes much less thought and results from the association of a brand with either positive or negative peripheral cues.

(Multiple Choice)

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Question 7

A child growing up in the Arab region is exposed to all of the following values EXCEPT ________.

(Multiple Choice)

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Question 8

While in most countries governments are a major buyer of goods and services the case is more pronounced in the Arab world where the government and public sector share of the GDP is very high, especially in oil producing countries.

(True/False)

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Question 9

After the Arab revolutions that took place in 2011, NAS Trends took the opportunity to leverage on its ________ and come up with new themes such as: "Hope", "Faith", and "Raise your head up, you're Egyptian.

(Multiple Choice)

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Question 10

The Arab market is a particularly heterogeneous market with different countries displaying different ________ patterns.

(Multiple Choice)

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Question 11

The real estate boom in Dubai in the early part of the 2000 decade, and the real estate bust as a result of the economic downturn in the latter part of the decade, are examples of such an ____________

(Multiple Choice)

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Question 12

Virtually all human societies exhibit social stratification, most often in the form of social classes,relatively homogeneous and enduring divisions in a society, hierarchically ordered and with members who share similar values, interests, and behavior. Using information from the text describe the subdivisions that exist in the UAE society.

(Essay)

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Question 13

Showing 1 - 13 of 13

In a traditional Arab world family, the wife has acted as the ________, especially for food, sundries and clothing items, but that is now changing and marketers need to adapt their campaigns accordingly.

The UAE's population includes many non-native and immigrant families and individuals, which will affect marketing. Briefly, who are these people and how do marketers have to remember when they market to them?

A good illustration of a member of an institutional buyer would be Indevco and Fine because they produce and manufacture their products differently for hospitals.

In a recent poll, it was revealed that more Arab people want to invest in technology, such as laptops and desktops, than want to invest in furniture.

Across the Arab world, business buyers generally tend to concentrated in capital and other major cities. They are known as ________ buyers

The ________ is where attitude formation or change provokes much less thought and results from the association of a brand with either positive or negative peripheral cues.

A child growing up in the Arab region is exposed to all of the following values EXCEPT ________.

While in most countries governments are a major buyer of goods and services the case is more pronounced in the Arab world where the government and public sector share of the GDP is very high, especially in oil producing countries.

After the Arab revolutions that took place in 2011, NAS Trends took the opportunity to leverage on its ________ and come up with new themes such as: "Hope", "Faith", and "Raise your head up, you're Egyptian.

The Arab market is a particularly heterogeneous market with different countries displaying different ________ patterns.

The real estate boom in Dubai in the early part of the 2000 decade, and the real estate bust as a result of the economic downturn in the latter part of the decade, are examples of such an ____________

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Developing Marketing Strategies and Plans

Gathering Information and Scaring He Environment

Creating Customer Value, Satisfaction, Loyalty, Conducting Marketing Research and Forecasting Demand

Creating Brand Equity and Identifying Market Segments and Targets

Dealing With Competition and Crafting the Brand Positioning

Setting Product Strategy, Designing and Managing Services

Developing Pricing Strategies, Programs, Designing Snd Managing Integrated Marketing

Designing, Managing Integrated Marketing Communications, Managing Retailing, Wholesaling, and Logistics

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

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