Exam 3: Gathering Information and Scaring He Environment
Exam 1: Defining Marketing for the 21st Century14 Questions
Exam 2: Developing Marketing Strategies and Plans9 Questions
Exam 3: Gathering Information and Scaring He Environment22 Questions
Exam 4: Creating Customer Value, Satisfaction, Loyalty, Conducting Marketing Research and Forecasting Demand7 Questions
Exam 5: Analyzing Business Markets and Analyzing Consumer Markets13 Questions
Exam 6: Creating Brand Equity and Identifying Market Segments and Targets14 Questions
Exam 7: Dealing With Competition and Crafting the Brand Positioning14 Questions
Exam 8: Setting Product Strategy, Designing and Managing Services9 Questions
Exam 9: Developing Pricing Strategies, Programs, Designing Snd Managing Integrated Marketing11 Questions
Exam 10: Designing, Managing Integrated Marketing Communications, Managing Retailing, Wholesaling, and Logistics13 Questions
Exam 11: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations9 Questions
Exam 12: Managing Personal Communications Direct and Interactive Marketing, Word of Mouth, and Personal Selling13 Questions
Exam 13: Introducing New Market Offerings6 Questions
Exam 14: Managing a Holistic Marketing Organization and Tapping Into Global Markets14 Questions
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While emigration to places like the USA from the Arab world brings with it massive opportunities at a personal level for the immigrant, several economic experts and social analysts talk about the negative consequences at the national level: depriving the Arab world of some of its brightest minds and valuable talent. This phenomenon is referred to as ________
Free
(Multiple Choice)
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Correct Answer:
A
In terms of gender composition in the Arab World, female labor force participation has been:
________
Free
(Multiple Choice)
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Correct Answer:
B
Within the social-cultural environment, consumers leisure-time activities changed in the Arab world. Describe this change
Free
(Essay)
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Correct Answer:
Consumer leisure-time activities changed too. People bought cars and vacations, and spent more time engaged in health activities (physical exercise, sport) and doing arts and crafts. Others adopted more conservative behaviors and ambitions.
A significant fact about the unusual and changing age structure of the Arab world trend between 1990 and 2020 is that ________.
(Multiple Choice)
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Government published information and industry association statistics are valuable sources of information about a country's key economic, demographic, social, legal and political indicators. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?
(Multiple Choice)
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In the Arab world the concept of family has a broader sense than that in the West. People often refer to the 'extended family,' which includes ________.
(Multiple Choice)
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How can a company train and motivate the sales force to spot and report new developments in the market?
(Essay)
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The Arab world is increasing by around 6 million people per year. What effect does this growth have on business?
(Essay)
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Describe the differences between a core belief and a secondary belief. List the primary core beliefs of people in the Arab world as revealed by the text.
(Essay)
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Which of the following is not a factor which affects trade in the Arab world?
(Multiple Choice)
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The market for ________ is of specific importance in the Arab world, given the size and growth of that segment.
(Multiple Choice)
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By the year 2000, what was the population of non-nationals in the labor force in the UAE?
(Multiple Choice)
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The Arab world has a rather unusual and changing age structure compared to the world trend. Describe this.
(Essay)
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By far the dominant religious belief among Arabs is Islam. Yet, countries like Iraq, Syria, Jordan, Palestine, Lebanon and Egypt all have a sizable ________ population, in addition to a ________
Minority.
(Multiple Choice)
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Hybrid cars, such as the Toyota Prius, are gaining popularity in the Arab world especially in
________, the largest importer of fuel-efficient cars in that particular region.
(Multiple Choice)
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There is a similar level of awareness and action on issues of the natural environment throughout the Arab world.
(True/False)
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It is estimated that ________% of Americans who married between 2008 and 2010 met online.
(Multiple Choice)
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The following statement (s) describes the gender gap in education in the Arab world:
(Multiple Choice)
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Saudi Arabia is a country with rapid growth, but an older population.
(True/False)
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One cannot approach the expatriate workforce from Southeast Asian countries such as Pakistan, India, Sri Lanka, Bangladesh, Nepal or the Philippines assuming that they are all "the same".
(True/False)
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