Question 1

Attribution theory seeks to explain what?

Accepted Answer

A)  Attribution theory seeks to explain consumer attitudes towards brands 
B)  Attribution theory seeks to explain consumer motivations for shopping 
C)  Attribution theory seeks explanations for the causes of outcomes 
D)  Attribution theory seeks to explain consumer socialisation in virtual world 
A)  Attribution theory seeks to explain consumer attitudes towards brands 
B)  Attribution theory seeks to explain consumer motivations for shopping 
C)  Attribution theory seeks explanations for the causes of outcomes 
D)  Attribution theory seeks to explain consumer socialisation in virtual world

Question 2

Compensatory impulse buying occurs when the buyer feels down and low in self-esteem and uses sudden purchases as a reward.

Accepted Answer

A) True 
 B)False

Question 3

Feel products are considered by consumers primarily in terms of non-verbal images and emotional factors, such as psychosocial benefits and values.

Accepted Answer

A) True 
 B)False

Question 4

When consumers are highly involved with an advertisement, they are likely to develop more counter-arguments to what is being stated through the advertisement.

Accepted Answer

A) True 
 B)False

Question 5

Impulse buying is always associated with the purchase of low-value and low-involvement products.

Accepted Answer

A) True 
 B)False

Attribution theory seeks to explain what?

Compensatory impulse buying occurs when the buyer feels down and low in self-esteem and uses sudden purchases as a reward.

Feel products are considered by consumers primarily in terms of non-verbal images and emotional factors, such as psychosocial benefits and values.

When consumers are highly involved with an advertisement, they are likely to develop more counter-arguments to what is being stated through the advertisement.

Impulse buying is always associated with the purchase of low-value and low-involvement products.

Consumer Motives and Values

Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception

Consumer Response to Marketing Actions: 2 Learning and Attitudes

Consumer Demographics

Consumer Psychographics

Social Group, Tribal and Household Buying Influences

Culture and Subculture

New Product Buying

Repeat, Loyal and Relational Buying

Data-Based Consumer Behaviour

Consumer Misbehaviour

Organizational Buying Behaviour

Filters

Exam 4: Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement

Attribution theory seeks to explain what?

Compensatory impulse buying occurs when the buyer feels down and low in self-esteem and uses sudden purchases as a reward.

Feel products are considered by consumers primarily in terms of non-verbal images and emotional factors, such as psychosocial benefits and values.

When consumers are highly involved with an advertisement, they are likely to develop more counter-arguments to what is being stated through the advertisement.

Impulse buying is always associated with the purchase of low-value and low-involvement products.

Consumer Motives and Values

Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception

Consumer Response to Marketing Actions: 2 Learning and Attitudes

Consumer Demographics

Consumer Psychographics

Social Group, Tribal and Household Buying Influences

Culture and Subculture

New Product Buying

Repeat, Loyal and Relational Buying

Data-Based Consumer Behaviour

Consumer Misbehaviour

Organizational Buying Behaviour

Filters