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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour
  4. Exam
    Exam 4: Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement
  5. Question
    Feel Products Are Considered by Consumers Primarily in Terms of Non-Verbal
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Feel Products Are Considered by Consumers Primarily in Terms of Non-Verbal

Question 23

Question 23

True/False

Feel products are considered by consumers primarily in terms of non-verbal images and emotional factors, such as psychosocial benefits and values.

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