Question 1

_____ is the operational stage during which an organization attempts to carry out its strategic plan.

Accepted Answer

A)  Implementation 
B)  Mobilization 
C)  Planning 
D)  Organization 
E)  Control 
A)  Implementation 
B)  Mobilization 
C)  Planning 
D)  Organization 
E)  Control

Question 2

The salary of the employees who conduct a sales volume analysis and a marketing cost analysis would be example of _____ costs.

Accepted Answer

A)  hierarchical 
B)  indirect 
C)  functional 
D)  direct 
E)  variable 
A)  hierarchical 
B)  indirect 
C)  functional 
D)  direct 
E)  variable

Question 3

Caterpillar is the world's largest manufacturer of medium speed engines and high speed diesel engines. In 1990 the company decentralized its structure, reorganizing into three business units, each responsible for return on assets and customer satisfaction. The three business units are machines, engines, and insurance/ financing services to help customers around the world acquire and use Cat and related equipment. The machine unit is further divided into a division that has sole responsibility for negotiating all contracts with U.S. government agencies. The company has experienced continuous growth except during the worldwide recession in 1981-1983, which cost Caterpillar the equivalent of $1 million a day and forced it to dramatically reduce its number of employees.
-During a(n) _____ process, Caterpillar would have determined that to stay in business during the early 1980s, it needed to reduce its number of employees.

Accepted Answer

A)  implementation 
B)  mobilization 
C)  planning 
D)  organization 
E)  evaluation 
A)  implementation 
B)  mobilization 
C)  planning 
D)  organization 
E)  evaluation

Question 4

In a marketing cost analysis, the two means of allocating expenses are the:

Accepted Answer

A)  fixed-cost method and the variable-cost method. 
B)  contribution-margin method and the full-cost method. 
C)  sales volume method and the market-share method. 
D)  internal environmental analysis and the external environmental analysis. 
E)  net-profit method and the net-sales method. 
A)  fixed-cost method and the variable-cost method. 
B)  contribution-margin method and the full-cost method. 
C)  sales volume method and the market-share method. 
D)  internal environmental analysis and the external environmental analysis. 
E)  net-profit method and the net-sales method.

Question 5

In the United States, there are five major manufacturers of school bus bodies. Blue Bird Body Corporation has a 45 percent share of the market. Because school system records are open to the public, Blue Bird would be able to gather the industry sales information needed to see how it stacks up against its competition and be able to perform a(n):

Accepted Answer

A)  organizational audit. 
B)  market-share analysis. 
C)  financial statement analysis. 
D)  internal analysis. 
E)  yearly balance sheet comparison. 
A)  organizational audit. 
B)  market-share analysis. 
C)  financial statement analysis. 
D)  internal analysis. 
E)  yearly balance sheet comparison.

Question 6

With which type of postsale services do you associate warning labels?

Accepted Answer

A)  merchandise returns 
B)  maintenance on technical equipment 
C)  avoidance of product liability claims 
D)  repairs of torn, broken, or malfunctioning products 
E)  handling of customer complaints 
A)  merchandise returns 
B)  maintenance on technical equipment 
C)  avoidance of product liability claims 
D)  repairs of torn, broken, or malfunctioning products 
E)  handling of customer complaints

Question 7

According to the 80-20 principle,:

Accepted Answer

A)  20 percent of any company's new products will fail, and 80 percent will achieve a degree of success. 
B)  80 percent of a company's sales come from within a 20-mile radius of its manufacturing plant. 
C)  20 percent of the customers in a typical firm are unprofitable. 
D)  80 percent of a company's products account for 80 percent of its sales volume but only 20 percent of its profit. 
E)  80 percent of a company's products account for 20 percent of its sales. 
A)  20 percent of any company's new products will fail, and 80 percent will achieve a degree of success. 
B)  80 percent of a company's sales come from within a 20-mile radius of its manufacturing plant. 
C)  20 percent of the customers in a typical firm are unprofitable. 
D)  80 percent of a company's products account for 80 percent of its sales volume but only 20 percent of its profit. 
E)  80 percent of a company's products account for 20 percent of its sales.

_____ is the operational stage during which an organization attempts to carry out its strategic plan.

The salary of the employees who conduct a sales volume analysis and a marketing cost analysis would be example of _____ costs.

In a marketing cost analysis, the two means of allocating expenses are the:

With which type of postsale services do you associate warning labels?

According to the 80-20 principle,:

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

Exam 21: Marketing Implementation and Evaluation

_____ is the operational stage during which an organization attempts to carry out its strategic plan.

The salary of the employees who conduct a sales volume analysis and a marketing cost analysis would be example of _____ costs.

In a marketing cost analysis, the two means of allocating expenses are the:

With which type of postsale services do you associate warning labels?

According to the 80-20 principle,:

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters