Exam 2: The Dynamic Marketing Environment

Which of the following is part of the external microenvironmental that could affect the marketing program for Turner's Country Foods, a manufacturer of a variety of different cornbread mixes?

Which of the following statements about Generation X is true?

A company that was trying to cope with disinflation would most likely:

All enterprise wish to avoid a _____, which is any feature of an organization or brand that drives consumers away.

Which of the following is NOT one of the social and cultural forces in the external macroenvironment?

Which of the following is NOT one of the stages of the traditional business cycle?

Some experts contend that an apparent decline in the sale of American brands in Europe is due to anti-American sentiment resulting from the Iraq war and the torture of prisoners at Abu Ghraib. Many more experts believe that people do not think about U.S. foreign policy when they are wondering which soft drink to buy. In this instance, _____ forces in terms of what experts believe is important and what is actually important differ.

During the recovery stage of the business cycle, organizations tend to expand their marketing programs as they add new products and enter new markets.

MTV ran a contest looking for the messiest college dorm room in the United States. The winner would receive the opportunity to be a guest host on MTV. This promotion shows MTV recognition of ______ as a macroenvironmental influence on its target marketing.

Environmental monitoring is also called:

The owner of the Aragon Florist can use his computer and his Internet service provider to access FloralEx.com, an online auction of everything needed to operate a retail florist operation from purchasing inventory to calculating taxes. This is an example of how ______ forces in the macroenvironment can change how people are accustomed to doing business.

In recent years personal computer manufacturers have sold directly to consumers and phased out PC dealerships. Apparently, a recent move to properly handle the noxious materials that are found in obsolete PCs has caused PC manufacturers to reinstate the PC dealerships. These reinstated dealerships would take responsibility for seeing that used PCs were properly disposed of. This addition of dealerships indicates a:

The High Stepper shoe store could be a marketing intermediary for the manufacturer of Naturalizer brand shoes.

Tariffs and import quotas are part of the economic macroenvironment.

At the beginning of 2004, India was the world's second-largest consumer of tobacco. By the middle of that year, the Indian government had instituted a ban on tobacco advertising as well as the prohibition of smoking in all public places. This is an example of how a(n) _____force can be used to modify _____ forces.

When Wal-Mart opened its first Eco-Mart in Lawrence, Kansas, it promised to only merchandise environmentally friendly products. The development and opening of this new store concept was in direct response to:

Which of the following is the best example of an economic macroenvironmental force that would affect how fitness equipment for the home is marketed?

Which of the following would NOT be an example of a marketing intermediary for Rocky Mountain Pine Cones, a company that sells 19 different types of pine cones?

At the end of 2002, interest rates on new 30-year mortgages fell below six percent, and the industry operated under recessionary conditions. For the construction industry, this low interest rate was an example of how _____ forces influence its macroenvironment?

One of the external MICROENVIRONMENTAL forces that affects a company's marketing system is: