Question 1

The _____ of a new product is the process by which an innovation is spread through a social system over time.

Accepted Answer

A)  osmosis 
B)  diversification 
C)  diffusion 
D)  differentiation 
E)  adoption 
A)  osmosis 
B)  diversification 
C)  diffusion 
D)  differentiation 
E)  adoption C

Question 2

In which of the adopter categories will opinion leaders most likely be found?

Accepted Answer

A)  early adopters 
B)  innovators 
C)  laggards 
D)  early majority 
E)  late majority 
A)  early adopters 
B)  innovators 
C)  laggards 
D)  early majority 
E)  late majority A

Question 3

A change agent is most likely to be a member of which adoption category?

Accepted Answer

A)  early majority 
B)  laggard 
C)  innovator 
D)  early adopter 
E)  late adopter 
A)  early majority 
B)  laggard 
C)  innovator 
D)  early adopter 
E)  late adopter D

Question 4

Which of the following statements about brand managers is True?

Accepted Answer

A)  The position is being modified in many companies and has been abolished in others. 
B)  Brand managers have authority over the sales force that will sell the product to wholesalers and retailers. 
C)  Brand managers typically have great responsibility and great authority. 
D)  Brand managers are not typically responsible for any facet of product advertising. 
E)  Brand managers control costs, prices, and advertising budgets. 
A)  The position is being modified in many companies and has been abolished in others. 
B)  Brand managers have authority over the sales force that will sell the product to wholesalers and retailers. 
C)  Brand managers typically have great responsibility and great authority. 
D)  Brand managers are not typically responsible for any facet of product advertising. 
E)  Brand managers control costs, prices, and advertising budgets.

Question 5

_____ purchase a new product after innovators, but sooner than other consumers.

Accepted Answer

A)  Early majority members 
B)  Late majority members 
C)  Late adopters 
D)  Early adopters 
E)  Early minority members 
A)  Early majority members 
B)  Late majority members 
C)  Late adopters 
D)  Early adopters 
E)  Early minority members

Question 6

Which of the following is an example of a consumer product?

Accepted Answer

A)  a video on flower arranging targeted to owners of retail florists 
B)  light bulbs to replace those in a Department of Transportation road sign 
C)  tickets for an entire fifth grade in an elementary school to attend a showing of The Nutcracker Suite 
D)  a mother's purchase of a case of Dannon yogurt to feed her three small children 
E)  a box of tongue depressors purchased for use in a physician's office 
A)  a video on flower arranging targeted to owners of retail florists 
B)  light bulbs to replace those in a Department of Transportation road sign 
C)  tickets for an entire fifth grade in an elementary school to attend a showing of The Nutcracker Suite 
D)  a mother's purchase of a case of Dannon yogurt to feed her three small children 
E)  a box of tongue depressors purchased for use in a physician's office

Question 7

Measuring tapes, ovenproof dishes, and candy bars are all good examples of shopping goods.

Accepted Answer

A) True 
 B)False

Question 8

The innovators category includes more opinion leaders than any other group.

Accepted Answer

A) True 
 B)False

Question 9

A _____ _____ is an individual who is responsible for planning new products as well as managing  established ones.

Accepted Answer

The answer of A _____ _____ is an individual who...

Question 10

Most new products fail because they are no different from existing products.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following new products would have the highest level of observability?

Accepted Answer

A)  all-natural insulation 
B)  underwear 
C)  a mineral supplement to improve eyesight 
D)  grass fertilizer 
E)  carrot juice 
A)  all-natural insulation 
B)  underwear 
C)  a mineral supplement to improve eyesight 
D)  grass fertilizer 
E)  carrot juice

Question 12

The ad for Actimel, a dairy-based probiotic supplemental beverage, emphasized that the drink was ten times more beneficial than yogurt at strengthening the body's natural defenses. The ad emphasized which characteristic of Actimel?

Accepted Answer

A)  relative advantage 
B)  trialability 
C)  complexity 
D)  aesthetics 
E)  compatibility 
A)  relative advantage 
B)  trialability 
C)  complexity 
D)  aesthetics 
E)  compatibility

Question 13

The candy display case in a neighborhood theater is an example of an installation.

Accepted Answer

A) True 
 B)False

Question 14

The adoption rate for a new form of investment insurance will likely be lower than that for a new flavor of soda because of the complexity characteristic.

Accepted Answer

A) True 
 B)False

Question 15

Customers are often used as a source for new-product ideas.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements about the new-product development process is True?

Accepted Answer

A)  The most common omission in the process is the idea screening stage. 
B)  New-product development today typically takes from three to four years to complete. 
C)  Each subsequent stage of the new-product development process is more expensive. 
D)  There are five stages in the new-product development process. 
E)  The most common omission in the process is the prototype testing stage. 
A)  The most common omission in the process is the idea screening stage. 
B)  New-product development today typically takes from three to four years to complete. 
C)  Each subsequent stage of the new-product development process is more expensive. 
D)  There are five stages in the new-product development process. 
E)  The most common omission in the process is the prototype testing stage.

Question 17

Which of the following statements about fabricating parts and materials is True?

Accepted Answer

A)  Tires for cars and batteries for engines are examples of fabricating parts. 
B)  Brand is generally the most important consideration when purchasing fabricating products. 
C)  Most fabricating products are marketed by wholesalers. 
D)  Microprocessors for computers are an example of fabricating materials. 
E)  Fabricating parts and materials are usually purchased in large quantities. 
A)  Tires for cars and batteries for engines are examples of fabricating parts. 
B)  Brand is generally the most important consideration when purchasing fabricating products. 
C)  Most fabricating products are marketed by wholesalers. 
D)  Microprocessors for computers are an example of fabricating materials. 
E)  Fabricating parts and materials are usually purchased in large quantities.

Question 18

As a type of business good, installations:

Accepted Answer

A)  have a limited supply. 
B)  have a low unit price. 
C)  are purchased frequently. 
D)  can be custom-made. 
E)  do not require postsale service. 
A)  have a limited supply. 
B)  have a low unit price. 
C)  are purchased frequently. 
D)  can be custom-made. 
E)  do not require postsale service.

Question 19

Specialty goods:

Accepted Answer

A)  have a high stock turnover. 
B)  have a high gross margin. 
C)  usually require the buyer to engage in some comparison shopping. 
D)  often use point-of-purchase displays. 
E)  require very little time be spent on planning the purchase. 
A)  have a high stock turnover. 
B)  have a high gross margin. 
C)  usually require the buyer to engage in some comparison shopping. 
D)  often use point-of-purchase displays. 
E)  require very little time be spent on planning the purchase.

Question 20

Hundreds of thousands of African children are infected annually with malaria. A new anti-malarial medication called ACTs (artemisia-based combination treatments) will hopefully prevent malaria and save lives. The problem is that taking such drugs is inconsistent with the cultural believes of many Africans. Therefore, the new drug has a weak:

Accepted Answer

A)  aesthetics. 
B)  compatibility. 
C)  trialability. 
D)  complexity. 
E)  relative advantage. 
A)  aesthetics. 
B)  compatibility. 
C)  trialability. 
D)  complexity. 
E)  relative advantage.

Exam 8: Product Planning and Development

The _____ of a new product is the process by which an innovation is spread through a social system over time.

In which of the adopter categories will opinion leaders most likely be found?

A change agent is most likely to be a member of which adoption category?

Which of the following statements about brand managers is True?

_____ purchase a new product after innovators, but sooner than other consumers.

Which of the following is an example of a consumer product?

Measuring tapes, ovenproof dishes, and candy bars are all good examples of shopping goods.

The innovators category includes more opinion leaders than any other group.

A _____ _____ is an individual who is responsible for planning new products as well as managing established ones.

Most new products fail because they are no different from existing products.

Which of the following new products would have the highest level of observability?

The ad for Actimel, a dairy-based probiotic supplemental beverage, emphasized that the drink was ten times more beneficial than yogurt at strengthening the body's natural defenses. The ad emphasized which characteristic of Actimel?

The candy display case in a neighborhood theater is an example of an installation.

The adoption rate for a new form of investment insurance will likely be lower than that for a new flavor of soda because of the complexity characteristic.

Customers are often used as a source for new-product ideas.

Which of the following statements about the new-product development process is True?

Which of the following statements about fabricating parts and materials is True?

As a type of business good, installations:

Specialty goods:

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

A _ _ is an individual who is responsible for planning new products as well as managing established ones.