Exam 4: Building Competitive Advantage

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If a company's profitability is higher than the industry average, it has a competitive advantage.

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Mike works as a corporate trainer, teaching new employees how to perform manufacturing tasks. Mike works in which value chain activity?

(Multiple Choice)
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Strong brand loyalty reduces customer defection rates.

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Ford Motors developed the Explorer sport utility vehicle, the number one selling SUV in the U.S., based on an extensive study of customer preferences. Which value chain activity of Ford conducted those studies?

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Efficiency, quality, innovation, and customer responsiveness are the four generic building blocks of competitive advantage.

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Which of the following is not correct concerning self-managed teams?

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A company's customers are a good source of quality information but of little use as a source of new product ideas.

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Discuss the relationships between competitive advantage, distinctive competencies, resources, and capabilities.

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The more value a company creates for its customers, the more willing customers are to pay a higher price.

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Cost accountants are responsible for gathering and monitoring data used for controlling the organization's costs. Cost accountants work in which value chain activity?

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A value chain is a sequence of activities for transforming inputs into outputs that are valued by customers.

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In the value chain, research and development (R&D) is concerned with the design of products and production processes.

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Which primary activity in the value chain is concerned with the design of products and production processes?

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The primary value chain activities create value for the customer, while the support activities play no part in creating value.

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Additional sources of enhanced customer responsiveness include superior design, superior service, and superior after sales service and support.

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Which of the following is not consistent with the philosophy underlying quality improvement methodologies?

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The simplest measure of efficiency is the quantity of inputs that it takes to produce a given output.

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Flexible manufacturing technology includes all of the following except

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____________ are factors that make it difficult for a competitor to copy a company's distinctive competencies.

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The principle tool that most managers now use to increase the reliability of their product offering is the Six Sigma quality improvement methodology.

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