Exam 1: The Strategy-Making Process

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The comparison of strategy, weaknesses, operations, and threats is normally referred to as a SWOT analysis.

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Successful strategic planning

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_________________ is rooted in the tendency to generalize from a small sample or even a single vivid anecdote

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The Internet has been around since the 1970s, but prior to the early 1990s, was a drab place, lacking the color, content, and richness of today's environment.

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__________ occurs when strategic plans are formulated in a vacuum by top managers who have little understanding or appreciation of current operating realities.

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The second component of the strategic management process is

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Devil's advocacy

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Scenario-based planning is a technique for coping with the problem of

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The more efficient a company is, the higher are its profitability and return on invested capital.

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_________ enables a firm to evaluate the effectiveness of its strategic choices.

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A competitive advantage is considered to be a sustained competitive advantage when

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Mark Andreesen developed the first browser, known as Mosaic.

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Identify the levels of strategic managers and discuss their role in the strategic management process.

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According to Mintzberg's model, a realized strategy is the product of whatever planned strategies are actually put into action (the company's deliberate strategies) and of any unplanned, or emergent strategies.

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A business unit is a self-contained division (with its own functions - for example, finance, purchasing, production, and marketing departments) that provides a product or service for a particular market.

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A criticism of the rational planning process model of strategy is that too much importance is attached to the role of top management, and particularly the CEO.

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Edward Wrapp's ideas about the astuteness of political power suggest that successful strategic managers

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Capital means the sum of money invested in the company, that is, stockholders' equity plus debt owed to creditors.

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When considering emergent strategies, it is important for a firm's managers to

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Strong and effective leaders

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