Question 1

Making sure all stakeholders are aware of the timing of phases in a strategic plan is crucial to the notion of

Accepted Answer

A)  channeling. 
B)  selling. 
C)  attributing. 
D)  researching. 
E)  staging. 
A)  channeling. 
B)  selling. 
C)  attributing. 
D)  researching. 
E)  staging.

Question 2

Reputation value, relationship value, experiential value, and symbolic value are the four components of brand value.

Accepted Answer

A) True 
 B)False

Question 3

A company's mission and vision only need to be communicated to external stakeholders.

Accepted Answer

A) True 
 B)False

Question 4

Amazon.com is an example of a company that has avoided embracing customer interaction.

Accepted Answer

A) True 
 B)False

Question 5

Demonstrating ________ will most likely help a company to achieve its business objectives.

Accepted Answer

A)  a large promotional budget plus awards for creative advertising 
B)  good corporate governance and transparency 
C)  brief public communication and limited interaction with the media 
D)  an ability to pull off successful publicity stunts and media events 
E)  synergy and cooperation between public relations and legal staff 
A)  a large promotional budget plus awards for creative advertising 
B)  good corporate governance and transparency 
C)  brief public communication and limited interaction with the media 
D)  an ability to pull off successful publicity stunts and media events 
E)  synergy and cooperation between public relations and legal staff

Question 6

Communication from human resources directly intersects with marketing in the recruiting function.

Accepted Answer

A) True 
 B)False

Question 7

By quickly getting information via analysts and financial media to investors,

Accepted Answer

A)  firms can avoid explaining their financial operations to investigative reporters. 
B)  publicly traded companies can usually inflate their stock value at the same time. 
C)  firms are likely to come under government scrutiny less frequently. 
D)  shareholders are more likely to recommend a firm's products to ordinary consumers. 
E)  companies can help their shareholders make informed investment decisions. 
A)  firms can avoid explaining their financial operations to investigative reporters. 
B)  publicly traded companies can usually inflate their stock value at the same time. 
C)  firms are likely to come under government scrutiny less frequently. 
D)  shareholders are more likely to recommend a firm's products to ordinary consumers. 
E)  companies can help their shareholders make informed investment decisions.

Question 8

In large organizations, MPR functions may be distributed according to individual brands and product lines.

Accepted Answer

A) True 
 B)False

Question 9

Marketers rarely have any authority or control over the opinions that employees share with people outside the organization.

Accepted Answer

A) True 
 B)False

Question 10

Product offerings, distribution channel choices, and target market selection are all part of

Accepted Answer

A)  arena decisions. 
B)  vehicle decisions. 
C)  staging decisions. 
D)  programmatic strategies. 
E)  interaction strategies. 
A)  arena decisions. 
B)  vehicle decisions. 
C)  staging decisions. 
D)  programmatic strategies. 
E)  interaction strategies.

Question 11

Decisions about entering into joint ventures and licensing agreements or acquiring other firms are examples of

Accepted Answer

A)  arenas. 
B)  staging. 
C)  vehicles. 
D)  differentiators. 
E)  connectors. 
A)  arenas. 
B)  staging. 
C)  vehicles. 
D)  differentiators. 
E)  connectors.

Question 12

Product and place elements of the marketing mix are

Accepted Answer

A)  identical to key differentiators. 
B)  similar to strategic plan sequencing. 
C)  related to stakeholder analysis in public relations. 
D)  analogous to arena decisions. 
E)  synonymous with the marketing vehicle mechanisms. 
A)  identical to key differentiators. 
B)  similar to strategic plan sequencing. 
C)  related to stakeholder analysis in public relations. 
D)  analogous to arena decisions. 
E)  synonymous with the marketing vehicle mechanisms.

Question 13

In addition to employee relations and investor relations, how do other business functions affect a firm's marketing?

Accepted Answer

Operations, finance and service function

Question 14

An important role of MPR professionals is

Accepted Answer

A)  writing memorable advertising copy. 
B)  tracking product sales trends. 
C)  creating and cultivating brand value. 
D)  protecting the personal reputation of corporate managers. 
E)  developing quantitative, public opinion research tools. 
A)  writing memorable advertising copy. 
B)  tracking product sales trends. 
C)  creating and cultivating brand value. 
D)  protecting the personal reputation of corporate managers. 
E)  developing quantitative, public opinion research tools.

Making sure all stakeholders are aware of the timing of phases in a strategic plan is crucial to the notion of

Reputation value, relationship value, experiential value, and symbolic value are the four components of brand value.

A company's mission and vision only need to be communicated to external stakeholders.

Amazon.com is an example of a company that has avoided embracing customer interaction.

Demonstrating ________ will most likely help a company to achieve its business objectives.

Communication from human resources directly intersects with marketing in the recruiting function.

By quickly getting information via analysts and financial media to investors,

In large organizations, MPR functions may be distributed according to individual brands and product lines.

Marketers rarely have any authority or control over the opinions that employees share with people outside the organization.

Product offerings, distribution channel choices, and target market selection are all part of

Decisions about entering into joint ventures and licensing agreements or acquiring other firms are examples of

Product and place elements of the marketing mix are

In addition to employee relations and investor relations, how do other business functions affect a firm's marketing?

An important role of MPR professionals is

An Introduction to Marketing Public Relations

Marketing Public Relations and the Marketing Communications Mix

The Mpr Framework

About the Media

Non-Media Connectors and Word-Of-Mouth

Building a Connector List

The Press Kit and Press Release

Selling the Story

Social Media

Events

Experts and Interviews

Crisis Management

Planning and Measuring

Filters

Exam 3: MPR and the Organizations IT Serves

Making sure all stakeholders are aware of the timing of phases in a strategic plan is crucial to the notion of

Reputation value, relationship value, experiential value, and symbolic value are the four components of brand value.

A company's mission and vision only need to be communicated to external stakeholders.

Amazon.com is an example of a company that has avoided embracing customer interaction.

Demonstrating ________ will most likely help a company to achieve its business objectives.

Communication from human resources directly intersects with marketing in the recruiting function.

By quickly getting information via analysts and financial media to investors,

In large organizations, MPR functions may be distributed according to individual brands and product lines.

Marketers rarely have any authority or control over the opinions that employees share with people outside the organization.

Product offerings, distribution channel choices, and target market selection are all part of

Decisions about entering into joint ventures and licensing agreements or acquiring other firms are examples of

Product and place elements of the marketing mix are

In addition to employee relations and investor relations, how do other business functions affect a firm's marketing?

An important role of MPR professionals is

An Introduction to Marketing Public Relations

Marketing Public Relations and the Marketing Communications Mix

The Mpr Framework

About the Media

Non-Media Connectors and Word-Of-Mouth

Building a Connector List

The Press Kit and Press Release

Selling the Story

Social Media

Events

Experts and Interviews

Crisis Management

Planning and Measuring

Filters