Exam 3: MPR and the Organizations IT Serves

The attributes that establish the competitive advantage of a company or its products are known as

Investor relations is mainly concerned with keeping information about publicly traded companies as private as possible.

In general, businesses have not altered their marketing management philosophies much since the eighteenth century.

Why do publicly traded companies rely on the positive opinion of shareholders?

Brand culture has an insignificant effect upon how consumers perceive the products they purchase.

Traditional public relations basically serves one constituency within an organization: corporate executives.

Stories that consumers create and share about how they use products

The marketing approach that differentiates an organization's products through quality, performance, and features is known as the

When marketing activities are tightly aligned with corporate strategy, they drive growth.

Companies engage brand authors to

What three internal constituencies does traditional public relations typically serve?

A consumption story refers to integrating brands into the scenes of reality television shows.

In what way does the interaction concept constitute a new business philosophy?

A company's public image is important to its recruiting efforts because

Oliver Blanchard of the Brand Builder Blog believes employees

Companies, popular culture, customers, and influencers are forms of brand authors.

Explain in some detail how Red Bull has used MPR to maintain a sizeable share of the energy drink market.

Influencers generally do not come across as selling anything to consumers, but are perceived as

When consumers make purchase decisions based on particular benefits delivered by a product, they are relying on the product's

What three constituencies within an organization does traditional public relations serve?