Exam 1: An Introduction to Marketing Public Relations

The PRSA code of ethics provides professionals in the public relations industry with specific standards of practice.

A public is any group that can affect the activities of a marketer and also be affected by those activities.

In what way has technology magnified MPR as a marketing tool?

In public relations, media are considered to be ________.

________ occurs when consumers assume a large part of the promotional function.

The "father" of modern public relations is ________.

Calculating return on investment (ROI) is often different for MPR practitioners since ________.

Tools by which consumers create marketing messages and other brand exchanges themselves are collectively known as ________.

An organization should be especially cautious about using MPR when ________.

Blogs are not considered a medium.

Why is it essential for an organization to properly identify the channels it uses to tell its story?

A firm's prospective customers generally ________.

The central idea of ________ is that all of an organization's activities communicate with its various audiences and stakeholders.

What is the task of MPR? What are the seven goals of communication that assist marketers in accomplishing this task?

Marketers optimally can make their presence felt by ________.

According to Al and Laura Ries, there is already a noticeable shift in the ways organizations are promoting products, services and ideas.

MPR practitioners generally do not have to worry about ethical practices.

Which of the following statements best describes marketing public relations?

The Four Ps of the marketing mix are ________.

Packaging a message in an easily digestible way allows MPR practitioners to better ________.