Exam 9: New Business Development

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When the growth demands of a new venture differ from those of the parent's existing businesses:

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B

One motivation for diversification is favorable repositioning of the firm's current businesses. What are the potential benefits and risks associated with this motivation?

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On the pro side, the new business may add resources or capabilities that improve the performance of the firm's core business units. For example, global media companies, such as Disney, Viacom, and Fox, commonly expand through the acquisition of content or distribution. Fox's development of Fox Kids allowed Rupert Murdoch to offer a more diverse bundle of programming to distributors in international markets, thus increasing the value of his existing entertainment units.
However, attempts at repositioning involve three major risks:
1) the benefit from the new business may be lower than expected;
2) the isolating mechanisms protecting the new business's contribution to the diversified firm may be weak and rivals may be able to copy or design around the business unit's capabilities;
3) the diversified firm may not be able to sustain the new business's market position.

Which of the following types of contribution of the parent to the new venture is generally questionable?

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C

Which of the following factors or activities are critical determinants of cash flows in the Ongoing Operations stage of an acquisition?

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One explanation for merger waves is shifts in the rules of competition in specific industries.

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Codifiable capabilities may add less value to a new venture because:

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Which of the following is a determinant of an attractive market for diversification?

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In both the turnaround and integration stages of an acquisition, a firm must make a significant contribution to the new unit to justify the diversification move to investors.

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How is the concept of open innovation related to diversification?

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Which types of new business will a corporation's financial capital contribute the most to?

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Which of the following is not a key task in new venture governance within a corporation?

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Which of the following is a valid type of contribution a new venture may make to the parent corporation?

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Business diversification occurs when a product line is broadened or redesigned.

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Management expertise in designing and implementing a particular strategy within the parent company is potentially valuable for new ventures.

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As a motivation for diversification, risk reduction should not be subordinated to improving returns in each business unit.

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The problem of transferring capabilities is more acute for firms diversifying for the first time.

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A major risk in using a new venture to reposition existing businesses is that the diversifying firm may not be able to sustain the new venture's market position.

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A core competence combines which of the following two types of corporate contributions to a business:

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Valuation methods for new business units need not be tailored to their markets.

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It is generally accepted that, on average, firms can be more efficient as a source of funds for a new business than the external capital markets they replace.

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