Exam 6: Attitudes and Persuasion: Changing Hearts and Minds

Clarence witnesses his older brother Bill getting spanked for breaking a vase in the living room with a ball. As a result, Clarence learns to never play ball in the house. This is an example of what kind of learning?

In measuring attitudes with self-reports, a scale that ranges from 1 (disagree completely) to 5 (agree completely) is referred to as what?

The credibility and attractiveness of a communicator are examples of what?

What are the two components of Petty and Cacioppo's (1981) elaboration likelihood model?

According to Ajzen and Fishbein (1973), the best predictors of behavior are behavioral intentions, which derive from attitudes and subjective norms. This is known as what?

What phenomenon is most commonly implicated in distorting self-report responses?

Beliefs about what other groups think about one's own group are called what?

The perceived discomfort resulting from a disparity between one's attitudes and behaviors is the major tenet of what theory?

When attitudes do not predict behavior, they are likely what?

According to Zajonc (1968), the sheer frequency of encountering an initially neutral or positive stimulus enhances people's evaluations of said stimulus. This is known as what type of effect?

When one uses his/her attitudes to further specific self-interests (such as a politician switching party affiliations to increase chances of election), his/her attitudes serve what type of purpose?

The belief that many people endorse "wretched ignorance," preferring easy answers over dissenting opinions with little regard for facts, reflects the belief that there is a prevalence of what?

What are the three types of responses that attitudes can elicit?

What does the IAT measure?

Pavlov's experiment with his dog was an example of what kind of learning?

Anti-smoking ads that show pictures of blackened lungs are examples of what persuasion technique?

People who actively try to suppress a stereotype may experience a later increase in their response to stereotypes. This increase is known as what?

Give examples of classic dissonance research paradigms.

Meghan loves having intense discussions about politics, thinking deeply about philosophical questions, and trying to solve complex puzzles and riddles. According to the chapter, how might someone describe Meghan?