Question 1

Nothing can tarnish the reputation of a nonprofit as fast as

Accepted Answer

A)  not meeting fundraising goals 
B)  poor management of financial trusts 
C)  deriving revenues from sources unrelated to their core mission 
D)  using a "hard sell" in working with donors 
E)  asking volunteers to do too much 
A)  not meeting fundraising goals 
B)  poor management of financial trusts 
C)  deriving revenues from sources unrelated to their core mission 
D)  using a "hard sell" in working with donors 
E)  asking volunteers to do too much B

Question 2

Motives vary by age, income and gender. Which motive is the strongest for wealthy individuals?

Accepted Answer

A)  Tax benefit 
B)  Religion or spiritual belief in tithing 
C)  Feel strongly about the cause 
D)  Previous personal experience with the organization 
E)  Received a specific request 
A)  Tax benefit 
B)  Religion or spiritual belief in tithing 
C)  Feel strongly about the cause 
D)  Previous personal experience with the organization 
E)  Received a specific request C

Question 3

Strategic Philanthropy can meet the following corporate goals

Accepted Answer

A)  increasing profits and decreasing costs 
B)  providing employees with jobs 
C)  improving employees' sense of job satisfaction 
D)  reengineering company systems and operations 
E)  reducing the amount of money the corporation has to give in the community 
A)  increasing profits and decreasing costs 
B)  providing employees with jobs 
C)  improving employees' sense of job satisfaction 
D)  reengineering company systems and operations 
E)  reducing the amount of money the corporation has to give in the community C

Question 4

Planned giving refers to

Accepted Answer

A)  having a plan and making a pledge to the annual fundraising campaign 
B)  having a plan to give a major gift to a nonprofit 
C)  having a plan built around identifying good prospects for donations 
D)  making a donation in a planned series of payments 
E)  prearranged gifts made at the time of the donor's death 
A)  having a plan and making a pledge to the annual fundraising campaign 
B)  having a plan to give a major gift to a nonprofit 
C)  having a plan built around identifying good prospects for donations 
D)  making a donation in a planned series of payments 
E)  prearranged gifts made at the time of the donor's death

Question 5

According to Robert Sharpe, individual donors can be segmented according to

Accepted Answer

A)  life cycle stage and giving patterns 
B)  income and education levels 
C)  occupation and lifestyle level 
D)  geographical region 
E)  age and occupation 
A)  life cycle stage and giving patterns 
B)  income and education levels 
C)  occupation and lifestyle level 
D)  geographical region 
E)  age and occupation

Question 6

Describe the elements of an effective annual fundraising campaign

Accepted Answer

. Strong volunteer leadership and staff

Question 7

One of the most important initial tasks of any fundraising campaign committee is to

Accepted Answer

A)  Set goals 
B)  meet or exceed the previous year's fundraising 
C)  support the staff with recognition and proper remuneration 
D)  ensure the right personal contacts are made with potential major gift donors 
E)  creating the list of prospects 
A)  Set goals 
B)  meet or exceed the previous year's fundraising 
C)  support the staff with recognition and proper remuneration 
D)  ensure the right personal contacts are made with potential major gift donors 
E)  creating the list of prospects

Question 8

A major gifts campaign should be based on

Accepted Answer

A)  a direct mail solicitation sent to all members of the community 
B)  a telephone campaign segmented according to zip code 
C)  a telethon held on an annual basis, using trained volunteer solicitor 
D)  a list of major donors to other campaigns in the community 
E)  the benefits and costs that each prospect sees in giving 
A)  a direct mail solicitation sent to all members of the community 
B)  a telephone campaign segmented according to zip code 
C)  a telethon held on an annual basis, using trained volunteer solicitor 
D)  a list of major donors to other campaigns in the community 
E)  the benefits and costs that each prospect sees in giving

Question 9

Why might some sources of revenue be undesirable for a nonprofit organization?

Accepted Answer

.Mission distortion could be caused by f

Question 10

The best prospects for corporate fundraising will be when

Accepted Answer

A)  the corporation wants to use philanthropy as a competitive weapon 
B)  the nonprofit can easily show the corporation that it will get strategic payoffs 
C)  the endeavor will provide the corporation with tax deductions or reductions 
D)  the corporation has a formal donations policy 
E)  the nonprofit has representative from that corporation on its board 
A)  the corporation wants to use philanthropy as a competitive weapon 
B)  the nonprofit can easily show the corporation that it will get strategic payoffs 
C)  the endeavor will provide the corporation with tax deductions or reductions 
D)  the corporation has a formal donations policy 
E)  the nonprofit has representative from that corporation on its board

Question 11

When identifying which foundations to target, the strategic emphasis should be on

Accepted Answer

A)  Pitching the budget at an appropriate level 
B)  Selling a worthwhile cause 
C)  writing a persuasive proposal 
D)  matching interests 
E)  figuring out which ones have the most money 
A)  Pitching the budget at an appropriate level 
B)  Selling a worthwhile cause 
C)  writing a persuasive proposal 
D)  matching interests 
E)  figuring out which ones have the most money

Question 12

Why should fundraisers adopt the strategic perspective of managing an exchange?

Accepted Answer

. Organizations mistakenly try to motiva

Question 13

The attitude in a customer oriented strategy for fundraising is:

Accepted Answer

A)  We have a good cause and people will support us 
B)  There is lots of money out there and we just need to show doors why they should give 
C)  We must understand people's motivations and find those whose interests match our own 
D)  We must target all potential revenue sources even if some need a hard sell approach 
E)  We have to adopt a retail goods component to our nonprofit in order to have balance 
A)  We have a good cause and people will support us 
B)  There is lots of money out there and we just need to show doors why they should give 
C)  We must understand people's motivations and find those whose interests match our own 
D)  We must target all potential revenue sources even if some need a hard sell approach 
E)  We have to adopt a retail goods component to our nonprofit in order to have balance

Nothing can tarnish the reputation of a nonprofit as fast as

Motives vary by age, income and gender. Which motive is the strongest for wealthy individuals?

Strategic Philanthropy can meet the following corporate goals

Planned giving refers to

According to Robert Sharpe, individual donors can be segmented according to

Describe the elements of an effective annual fundraising campaign

One of the most important initial tasks of any fundraising campaign committee is to

A major gifts campaign should be based on

Why might some sources of revenue be undesirable for a nonprofit organization?

The best prospects for corporate fundraising will be when

When identifying which foundations to target, the strategic emphasis should be on

Why should fundraisers adopt the strategic perspective of managing an exchange?

The attitude in a customer oriented strategy for fundraising is:

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters

Exam 15: Generating Funds

Nothing can tarnish the reputation of a nonprofit as fast as

Motives vary by age, income and gender. Which motive is the strongest for wealthy individuals?

Strategic Philanthropy can meet the following corporate goals

Planned giving refers to

According to Robert Sharpe, individual donors can be segmented according to

Describe the elements of an effective annual fundraising campaign

One of the most important initial tasks of any fundraising campaign committee is to

A major gifts campaign should be based on

Why might some sources of revenue be undesirable for a nonprofit organization?

The best prospects for corporate fundraising will be when

When identifying which foundations to target, the strategic emphasis should be on

Why should fundraisers adopt the strategic perspective of managing an exchange?

The attitude in a customer oriented strategy for fundraising is:

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters