Question 1

According to Maslow's hierarchy of needs, a sense of belonging is a:

Accepted Answer

A)  physiological need 
B)  safety need 
C)  social need 
D)  self-esteem needs 
E)  self-actualization needs 
A)  physiological need 
B)  safety need 
C)  social need 
D)  self-esteem needs 
E)  self-actualization needs C

Question 2

Which is an example of a Cost incurred in an exchange?

Accepted Answer

A)  loss of self-respect (from the perspective of the "client" of a nonprofit) 
B) the values received (from the perspective of the “client” of a nonprofit) 
C) acquiring a new idea (from the perspective of the “client” of a nonprofit) 
D) the nonprofit acquiring a new volunteer (from the nonprofit’s perspective) 
E) quitting smoking – from the point of view of smoking cessation program 
A)  loss of self-respect (from the perspective of the "client" of a nonprofit) 
B) the values received (from the perspective of the “client” of a nonprofit) 
C) acquiring a new idea (from the perspective of the “client” of a nonprofit) 
D) the nonprofit acquiring a new volunteer (from the nonprofit’s perspective) 
E) quitting smoking – from the point of view of smoking cessation program A

Question 3

what are key factors that determine what criteria are used in choosing amongst options in a marketing exchange?

Accepted Answer

A)  elaboration likelihood 
B)  behavioral intentions 
C)  personal needs 
D)  social need 
E)  fixed duration exchanges 
A)  elaboration likelihood 
B)  behavioral intentions 
C)  personal needs 
D)  social need 
E)  fixed duration exchanges C

Question 4

A case of a non-profit smoking cessation program creating a superhero "captain smokefree" to visit schools and show fifth-graders gross pictures of blackend lungs and pictures of people pulling oxygen tanks, is an attempt by the marketer to:

Accepted Answer

A)  influence the perceived benefits of stopping smoking 
B)  increase the perceived cost of starting to smoke 
A)  influence the perceived benefits of stopping smoking 
B)  increase the perceived cost of starting to smoke

Question 5

In nonprofit marketing, the equivalent of the for-profit CRM model is:

Accepted Answer

A)  fixed duration exchanges 
B)  multiple party exchanges 
C)  maximizing perceived benefit 
D)  continuing duration exchanges 
E)  developing a compelling value proposition 
A)  fixed duration exchanges 
B)  multiple party exchanges 
C)  maximizing perceived benefit 
D)  continuing duration exchanges 
E)  developing a compelling value proposition

Question 6

The high involvement that is typical in consumer decision making in nonprofit marketing exchanges does NOT include the following:

Accepted Answer

A)  the decision is seen as of high personal importance 
B)  a sense of self-efficacy is needed 
C)  the decision has been taken many times before 
D)  the personal or social risks of a "wrong" decision are perceived as high 
E)  Outside peer pressure is high 
A)  the decision is seen as of high personal importance 
B)  a sense of self-efficacy is needed 
C)  the decision has been taken many times before 
D)  the personal or social risks of a "wrong" decision are perceived as high 
E)  Outside peer pressure is high

Question 7

What are the characteristics of the kinds of high involvement exchanges that marketers in nonprofit organizations manage?

Accepted Answer

.Involve very elemental aspects of one's

Question 8

Describe the stages of change involved in making a highly complex decision

Accepted Answer

.Precontemplation; where the person is u

Question 9

What are the Strategic options for changing behavior?

Accepted Answer

.change beliefs about alternatives;
.Cha

Question 10

Members of a target audience may be more affected by their feelings and mood when facing a decision which

Accepted Answer

A)  involves fixed duration exchanges 
B)  involves multiple party exchanges 
C)  has a clear high benefit 
D)  involves continuing duration exchanges 
E)  has a high perceived psychological cost and involves greater perceptions of self assurance 
A)  involves fixed duration exchanges 
B)  involves multiple party exchanges 
C)  has a clear high benefit 
D)  involves continuing duration exchanges 
E)  has a high perceived psychological cost and involves greater perceptions of self assurance

Question 11

Describe the four drivers of human behavior that the authors organize the chapter around. (BCOS)

Accepted Answer

.Benefits: the positive consequences of

Question 12

A perception that quitting smoking will cause a person to gain weight is an example of:

Accepted Answer

A)  a behavior consequence or outcome 
B)  self-efficacy 
C)  interpersonal influences 
D)  cost/benefit analysis 
E)  "wrong-headed" thinking 
A)  a behavior consequence or outcome 
B)  self-efficacy 
C)  interpersonal influences 
D)  cost/benefit analysis 
E)  "wrong-headed" thinking

Question 13

What levels of relationships between variables should a marketing manager study in order to understand consumer behavior?

Accepted Answer

. Descriptive understanding of the chara

Question 14

Relatively habitual routine consumer behavior

Accepted Answer

A)  is best predicted from past behavior 
B)  occurs with relatively cognitive evaluation 
C)  is low involvement behavior 
D)  is aligned with incidental learning theory 
E)  all of the above 
A)  is best predicted from past behavior 
B)  occurs with relatively cognitive evaluation 
C)  is low involvement behavior 
D)  is aligned with incidental learning theory 
E)  all of the above

Question 15

Believing that the ratio of benefits to costs of the option is positive, is characteristic of:

Accepted Answer

A)  behavior change 
B)  exchange 
C)  behavioral intention 
D)  indications of positive peer pressure 
E)  all of the above 
A)  behavior change 
B)  exchange 
C)  behavioral intention 
D)  indications of positive peer pressure 
E)  all of the above

According to Maslow's hierarchy of needs, a sense of belonging is a:

Which is an example of a Cost incurred in an exchange?

what are key factors that determine what criteria are used in choosing amongst options in a marketing exchange?

A case of a non-profit smoking cessation program creating a superhero "captain smokefree" to visit schools and show fifth-graders gross pictures of blackend lungs and pictures of people pulling oxygen tanks, is an attempt by the marketer to:

In nonprofit marketing, the equivalent of the for-profit CRM model is:

The high involvement that is typical in consumer decision making in nonprofit marketing exchanges does NOT include the following:

What are the characteristics of the kinds of high involvement exchanges that marketers in nonprofit organizations manage?

Describe the stages of change involved in making a highly complex decision

What are the Strategic options for changing behavior?

Members of a target audience may be more affected by their feelings and mood when facing a decision which

Describe the four drivers of human behavior that the authors organize the chapter around. (BCOS)

A perception that quitting smoking will cause a person to gain weight is an example of:

What levels of relationships between variables should a marketing manager study in order to understand consumer behavior?

Relatively habitual routine consumer behavior

Believing that the ratio of benefits to costs of the option is positive, is characteristic of:

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters

Exam 4: Understanding Consumer Behavior

According to Maslow's hierarchy of needs, a sense of belonging is a:

Which is an example of a Cost incurred in an exchange?

what are key factors that determine what criteria are used in choosing amongst options in a marketing exchange?

A case of a non-profit smoking cessation program creating a superhero "captain smokefree" to visit schools and show fifth-graders gross pictures of blackend lungs and pictures of people pulling oxygen tanks, is an attempt by the marketer to:

In nonprofit marketing, the equivalent of the for-profit CRM model is:

The high involvement that is typical in consumer decision making in nonprofit marketing exchanges does NOT include the following:

What are the characteristics of the kinds of high involvement exchanges that marketers in nonprofit organizations manage?

Describe the stages of change involved in making a highly complex decision

What are the Strategic options for changing behavior?

Members of a target audience may be more affected by their feelings and mood when facing a decision which

Describe the four drivers of human behavior that the authors organize the chapter around. (BCOS)

A perception that quitting smoking will cause a person to gain weight is an example of:

What levels of relationships between variables should a marketing manager study in order to understand consumer behavior?

Relatively habitual routine consumer behavior

Believing that the ratio of benefits to costs of the option is positive, is characteristic of:

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters