Question 1

What is marketing automation?

Accepted Answer

Marketing automation is the us

Question 2

Technology has also cursed marketing by

Accepted Answer

A)  Creating expensive new vehicles 
B)  Creating expansive new vehicles 
C)  Creating more fragmented markets than ever 
D)  Creating more technically savvy consumers 
E)  All of the above 
A)  Creating expensive new vehicles 
B)  Creating expansive new vehicles 
C)  Creating more fragmented markets than ever 
D)  Creating more technically savvy consumers 
E)  All of the above

Question 3

Today's customer relationships involve interaction among many departments beyond marketing and sales, except:

Accepted Answer

A)  Customer service 
B)  Manufacturing 
C)  Logistics 
D)  Finance and accounting 
E)  Corporate planning 
A)  Customer service 
B)  Manufacturing 
C)  Logistics 
D)  Finance and accounting 
E)  Corporate planning

Question 4

There are a variety of considerations in campaign management planning. Which ofthe following is not one of them?

Accepted Answer

A)  Campaign timing 
B)  Audience profiling 
C)  Program media 
D)  Promotion values 
E)  Program Significance 
A)  Campaign timing 
B)  Audience profiling 
C)  Program media 
D)  Promotion values 
E)  Program Significance

Question 5

Marketing automation assures all but one of the following:

Accepted Answer

A)  All materials released are current. 
B)  All materials released are accurate. 
C)  All materials released are suitable. 
D)  All materials released are informative. 
E)  Actually, none of the above is assured by marketing automation. 
A)  All materials released are current. 
B)  All materials released are accurate. 
C)  All materials released are suitable. 
D)  All materials released are informative. 
E)  Actually, none of the above is assured by marketing automation.

Question 6

In marketing automation planning, decision rules are developed to govern responsemarketing campaigns.

Accepted Answer

A) True 
 B)False

Question 7

The keys to communications in the contemporary media environment are speed, accuracy, and

Accepted Answer

A)  Low cost 
B)  Impact 
C)  Sales volume 
D)  Feedback 
E)  Coverage 
A)  Low cost 
B)  Impact 
C)  Sales volume 
D)  Feedback 
E)  Coverage

Question 8

What are the three basic criteria for marketing automation's success?

Accepted Answer

In order for marketing automation to be

Question 9

A customer-centric view involves placing:

Accepted Answer

A)  The customer and their needs at the center of a company's business 
B)  The consumers needs at the center of a company's business 
C)  The buyer in the center of the buying process 
D)  Including a customer's views in the sales decision process 
E)  All of the above 
A)  The customer and their needs at the center of a company's business 
B)  The consumers needs at the center of a company's business 
C)  The buyer in the center of the buying process 
D)  Including a customer's views in the sales decision process 
E)  All of the above

Question 10

What are the 4Cs of customer marketing?

Accepted Answer

The 4 Cs of customer marketing are
A. Un

Question 11

Is customer-centric thinking new? It can be argued that we now have the ability to serve customers as we did in

Accepted Answer

A)  1900 
B)  1930 
C)  1940 
D)  1950 
E)  1960 
A)  1900 
B)  1930 
C)  1940 
D)  1950 
E)  1960

Question 12

What is the underlying mentality of campaign management?

Accepted Answer

The underlying mentality of campaign dev

What is marketing automation?

Technology has also cursed marketing by

Today's customer relationships involve interaction among many departments beyond marketing and sales, except:

There are a variety of considerations in campaign management planning. Which ofthe following is not one of them?

Marketing automation assures all but one of the following:

In marketing automation planning, decision rules are developed to govern responsemarketing campaigns.

The keys to communications in the contemporary media environment are speed, accuracy, and

What are the three basic criteria for marketing automation's success?

A customer-centric view involves placing:

What are the 4Cs of customer marketing?

Is customer-centric thinking new? It can be argued that we now have the ability to serve customers as we did in

What is the underlying mentality of campaign management?

Principles of CRM

History and Development of CRM

Relationship Marketing and Customer Relationship Management

Organization and CRM

CRM and Data Management

Technology and Data Platforms

Database and Customer Data Development

Sales Strategy and CRM

CRM, Technology, and Sales

Marketing Strategy and CRM

CRM Program Measurement and Tools

Privacy and Ethics Considerations

The Future of CRM

Filters

Exam 11: CRM, Marketing Automation, and Communication

What is marketing automation?

Technology has also cursed marketing by

Today's customer relationships involve interaction among many departments beyond marketing and sales, except:

There are a variety of considerations in campaign management planning. Which ofthe following is not one of them?

Marketing automation assures all but one of the following:

In marketing automation planning, decision rules are developed to govern responsemarketing campaigns.

The keys to communications in the contemporary media environment are speed, accuracy, and

What are the three basic criteria for marketing automation's success?

A customer-centric view involves placing:

What are the 4Cs of customer marketing?

Is customer-centric thinking new? It can be argued that we now have the ability to serve customers as we did in

What is the underlying mentality of campaign management?

Principles of CRM

History and Development of CRM

Relationship Marketing and Customer Relationship Management

Organization and CRM

CRM and Data Management

Technology and Data Platforms

Database and Customer Data Development

Sales Strategy and CRM

CRM, Technology, and Sales

Marketing Strategy and CRM

CRM Program Measurement and Tools

Privacy and Ethics Considerations

The Future of CRM

Filters