Exam 11: CRM, Marketing Automation, and Communication

The sales department is responsible for the development of customer communication "creative," which involves preparing e-mail templates, creating customer letters, and producing promotion materials, price lists, brochures, and other customer communication.

Which of the following is not a campaign management media?

Using a liberal interpretation of marketing automation, it is possible to argue that truemarketing automation began in the_________.

Technology has blessed marketing with new media except which of the following?

What is a customer-centric view?

What is meant by a customer-centric focus?

Developing a CRM database to support marketing automation requires all but one of the following:

Today's distribution channels are dominated by

Which of the following is not a new technology, enabling us to learn more about consumers and customers alike?

The underlying mentality of campaign development is that not all customers are equal and that

To consumer-packaged goods companies, improving bottom line was a simple task:Drive revenues through promotion spending, look for improvements in mass mediaefficiency, and stimulate purchase of products through retail incentives. Thismarketing approach is

With growth as a mandated objective, most companies focused on expandinggeography and adding customers to increase volume. Companies relied on _______as a preferred competitive strategy.

CRM demands ________, company wide, at each and every customer touch point.

In order for marketing automation to be effective, it only needs to use quantitativetools to evaluate customer data.

What are the three steps in campaign management planning?

Marketing automation is really the marriage of business process and information technology.

How is customer information valuable in the sales process?

The integration process for marketing automation requires only deduplication of files to make them available for marketing use.

The ability to learn quickly from marketing and sales campaigns is critical toimproving advertising and promotion campaign performance over time.

Customer touch points are points within an organization where personal seller and buyer interaction occurs.