Question 1

________ is when media depictions of the world come to replace the experience of individuals in the "real" world.

Accepted Answer

A)  Cultural imperialism 
B)  Mass media 
C)  Hyperreality 
D)  Socialization 
A)  Cultural imperialism 
B)  Mass media 
C)  Hyperreality 
D)  Socialization C

Question 2

A group of teenagers in the same neighborhood start a website that is a database of popular music. Users can go and add, edit, or delete content regarding their favorite music to help keep the website up-to-date. This type of new media is known as

Accepted Answer

A)  a social networking site. 
B)  a wiki. 
C)  a commercial website. 
D)  stealth advertising. 
A)  a social networking site. 
B)  a wiki. 
C)  a commercial website. 
D)  stealth advertising. B

Question 3

Sociologists believe that the media directly influence their audiences; people fully accept what they are told through media images and depictions.

Accepted Answer

A) True 
 B)False  False

Question 4

Several college students decide to start their own website where they upload stories and links to other websites regarding news on college campuses. This kind of ________ is a new trend in media because more accessible technologies allow easier production of media content.

Accepted Answer

A)  traditional mass media 
B)  socialization agent 
C)  user-generated content 
D)  horizontal integration 
A)  traditional mass media 
B)  socialization agent 
C)  user-generated content 
D)  horizontal integration

Question 5

One major media corporation has taken all its media holdings-print, television news, and book publisher-and consolidated all the content into a website. This reflects the merging of media forms known as

Accepted Answer

A)  saturation. 
B)  convergence. 
C)  user-generated content. 
D)  ownership concentration. 
A)  saturation. 
B)  convergence. 
C)  user-generated content. 
D)  ownership concentration.

Question 6

Which of the following illustrates someone being an active audience member?

Accepted Answer

A)  A man decides to buy something he saw in an advertisement. 
B)  A young man plays an interactive video game with friends. 
C)  A woman calls in to a news show to voice her view on a topic. 
D)  All these answers are correct. 
A)  A man decides to buy something he saw in an advertisement. 
B)  A young man plays an interactive video game with friends. 
C)  A woman calls in to a news show to voice her view on a topic. 
D)  All these answers are correct.

Question 7

How has social networking contributed to the phenomenon of "Generation Me"?

Accepted Answer

A)  The personalized nature of social networking sites causes young people to be very self-focused. 
B)  Social networking encourages young people to go out into the world and cause social change. 
C)  Young people choose not to spend much time on these sites and would rather socialize in person. 
D)  Young people today use social networking to develop a strong sense of community with their peers. 
A)  The personalized nature of social networking sites causes young people to be very self-focused. 
B)  Social networking encourages young people to go out into the world and cause social change. 
C)  Young people choose not to spend much time on these sites and would rather socialize in person. 
D)  Young people today use social networking to develop a strong sense of community with their peers.

Question 8

________ is when people do not recognize the labor and effort that went into the products they use.

Accepted Answer

A)  Culture imperialism 
B)  Alienation 
C)  Commodity fetishism 
D)  Consumerism 
A)  Culture imperialism 
B)  Alienation 
C)  Commodity fetishism 
D)  Consumerism

Question 9

What provides the most revenue for most forms of media?

Accepted Answer

A)  syndication rights 
B)  cable reruns 
C)  advertising 
D)  donations 
A)  syndication rights 
B)  cable reruns 
C)  advertising 
D)  donations

Question 10

Increasingly, movie ticket sales are described in terms of worldwide rather than only American sales. What does this indicate about the changing structure of mass media?

Accepted Answer

A)  Mass media are more regional in their influence today. 
B)  Mass media are more global in their scope today. 
C)  Other countries do not produce movies today. 
D)  Most everyone in the world speaks English. 
A)  Mass media are more regional in their influence today. 
B)  Mass media are more global in their scope today. 
C)  Other countries do not produce movies today. 
D)  Most everyone in the world speaks English.

Question 11

The installation of cookies on your computer is one way that advertisers use behavioral targeting to identify potential consumers.

Accepted Answer

A) True 
 B)False

Question 12

As compared to European countries, in the United States there is

Accepted Answer

A)  much more government regulation of the media. 
B)  much less government regulation of the media. 
C)  more much government control of children's programming. 
D)  about the same level of regulation over mass media. 
A)  much more government regulation of the media. 
B)  much less government regulation of the media. 
C)  more much government control of children's programming. 
D)  about the same level of regulation over mass media.

Question 13

________ is the creation of covert advertising practices in which ads become part of real-life situations.

Accepted Answer

A)  Emotional obsolescence 
B)  Captive audience 
C)  Product placement 
D)  Stealth advertising 
A)  Emotional obsolescence 
B)  Captive audience 
C)  Product placement 
D)  Stealth advertising

Question 14

Emotional obsolescence refers to when advertisers

Accepted Answer

A)  appeal to the charitable emotions of their audiences so that they constantly donate money to new causes. 
B)  constantly cycle new products into the marketplace, keeping customers dissatisfied with what they have. 
C)  realize that consumers have grown weary of their strategies and they seek out new forms of advertising. 
D)  want to do more than just sell products to people; instead, they want consumers to think about the environment. 
A)  appeal to the charitable emotions of their audiences so that they constantly donate money to new causes. 
B)  constantly cycle new products into the marketplace, keeping customers dissatisfied with what they have. 
C)  realize that consumers have grown weary of their strategies and they seek out new forms of advertising. 
D)  want to do more than just sell products to people; instead, they want consumers to think about the environment.

Question 15

What form of advertising relies on targeting people based on their prior purchasing patterns?

Accepted Answer

A)  product placement 
B)  stealth advertising 
C)  behavioral targeting 
D)  commodification 
A)  product placement 
B)  stealth advertising 
C)  behavioral targeting 
D)  commodification

Question 16

How do the "new" media and traditional mass media compare?

Accepted Answer

A)  They are essentially the same thing; there are simply more cable channels today. 
B)  In new media there are blurrier boundaries between user and receiver of media messages. 
C)  In traditional media, there is a "many-to-many" web of messages being exchanged. 
D)  In traditional media, there is a clear distinction between consumers and creators of media. 
A)  They are essentially the same thing; there are simply more cable channels today. 
B)  In new media there are blurrier boundaries between user and receiver of media messages. 
C)  In traditional media, there is a "many-to-many" web of messages being exchanged. 
D)  In traditional media, there is a clear distinction between consumers and creators of media.

Question 17

What does it mean to say that traditional media were only involved in one-way communication?

Accepted Answer

A)  They did not rely on audience participation. 
B)  They used low-level technologies. 
C)  They created personalized messages for a single viewer. 
D)  They never considered their audience. 
A)  They did not rely on audience participation. 
B)  They used low-level technologies. 
C)  They created personalized messages for a single viewer. 
D)  They never considered their audience.

Question 18

Receiving an email about gourmet cooking after you buy a cookbook online is an example of

Accepted Answer

A)  stealth advertising. 
B)  cultural imperialism. 
C)  behavioral targeting. 
D)  product placement. 
A)  stealth advertising. 
B)  cultural imperialism. 
C)  behavioral targeting. 
D)  product placement.

Question 19

What does media saturation mean?

Accepted Answer

A)  Media technology has become increasingly heavy and cumbersome. 
B)  Media are present in more and more aspects of our social world and lives. 
C)  Media have become so expensive that people are distancing themselves from media products. 
D)  None of these answers is correct. 
A)  Media technology has become increasingly heavy and cumbersome. 
B)  Media are present in more and more aspects of our social world and lives. 
C)  Media have become so expensive that people are distancing themselves from media products. 
D)  None of these answers is correct.

Question 20

Which of the following would be an example of commodification?

Accepted Answer

A)  former religious holidays becoming shopping occasions 
B)  a man buying a birthday present for his daughter 
C)  a company thinking of a new product to sell online 
D)  a television show refusing to run a commercial 
A)  former religious holidays becoming shopping occasions 
B)  a man buying a birthday present for his daughter 
C)  a company thinking of a new product to sell online 
D)  a television show refusing to run a commercial

________ is when media depictions of the world come to replace the experience of individuals in the "real" world.

A group of teenagers in the same neighborhood start a website that is a database of popular music. Users can go and add, edit, or delete content regarding their favorite music to help keep the website up-to-date. This type of new media is known as

Sociologists believe that the media directly influence their audiences; people fully accept what they are told through media images and depictions.

Several college students decide to start their own website where they upload stories and links to other websites regarding news on college campuses. This kind of ________ is a new trend in media because more accessible technologies allow easier production of media content.

One major media corporation has taken all its media holdings-print, television news, and book publisher-and consolidated all the content into a website. This reflects the merging of media forms known as

Which of the following illustrates someone being an active audience member?

How has social networking contributed to the phenomenon of "Generation Me"?

________ is when people do not recognize the labor and effort that went into the products they use.

What provides the most revenue for most forms of media?

Increasingly, movie ticket sales are described in terms of worldwide rather than only American sales. What does this indicate about the changing structure of mass media?

The installation of cookies on your computer is one way that advertisers use behavioral targeting to identify potential consumers.

As compared to European countries, in the United States there is

________ is the creation of covert advertising practices in which ads become part of real-life situations.

Emotional obsolescence refers to when advertisers

What form of advertising relies on targeting people based on their prior purchasing patterns?

How do the "new" media and traditional mass media compare?

What does it mean to say that traditional media were only involved in one-way communication?

Receiving an email about gourmet cooking after you buy a cookbook online is an example of

What does media saturation mean?

Which of the following would be an example of commodification?

Sociology in a Changing World

Understanding the Research Process

Culture

Social Structure

Power

Socialization

Interaction, Groups, and Organizations

Deviance and Social Control

Class and Global Inequality

Race and Ethnicity

Gender and Sexuality

Family and Religion

Education and Work

Communities, the Environment, and Health

Politics and the Economy

Social Change: Globalization, Population, and Social Movements

Filters

Exam 14: Media and Consumption

________ is when media depictions of the world come to replace the experience of individuals in the "real" world.

A group of teenagers in the same neighborhood start a website that is a database of popular music. Users can go and add, edit, or delete content regarding their favorite music to help keep the website up-to-date. This type of new media is known as

Sociologists believe that the media directly influence their audiences; people fully accept what they are told through media images and depictions.

Several college students decide to start their own website where they upload stories and links to other websites regarding news on college campuses. This kind of ________ is a new trend in media because more accessible technologies allow easier production of media content.

One major media corporation has taken all its media holdings-print, television news, and book publisher-and consolidated all the content into a website. This reflects the merging of media forms known as

Which of the following illustrates someone being an active audience member?

How has social networking contributed to the phenomenon of "Generation Me"?

________ is when people do not recognize the labor and effort that went into the products they use.

What provides the most revenue for most forms of media?

Increasingly, movie ticket sales are described in terms of worldwide rather than only American sales. What does this indicate about the changing structure of mass media?

The installation of cookies on your computer is one way that advertisers use behavioral targeting to identify potential consumers.

As compared to European countries, in the United States there is

________ is the creation of covert advertising practices in which ads become part of real-life situations.

Emotional obsolescence refers to when advertisers

What form of advertising relies on targeting people based on their prior purchasing patterns?

How do the "new" media and traditional mass media compare?

What does it mean to say that traditional media were only involved in one-way communication?

Receiving an email about gourmet cooking after you buy a cookbook online is an example of

What does media saturation mean?

Which of the following would be an example of commodification?

Sociology in a Changing World

Understanding the Research Process

Culture

Social Structure

Power

Socialization

Interaction, Groups, and Organizations

Deviance and Social Control

Class and Global Inequality

Race and Ethnicity

Gender and Sexuality

Family and Religion

Education and Work

Communities, the Environment, and Health

Politics and the Economy

Social Change: Globalization, Population, and Social Movements

Filters