Exam 11: Developing and Managing Products

The maker of Protect Your Hands hand sanitizer decided to test its consumers' reactions to one of its new products,Protect Your Hands Sanitizing Wipes.It sent out flyers advertising several of the company's products along with the new product to select customers of the target market.The flyer also asked the customers to shop in a mock store filled with real products,including the new product.In this case,the maker of Protect Your Hands has used -_____.​

In the growth stage of the product life cycle,sales typically grow at an increasing rate,many competitors enter the market,and large companies may start to acquire pioneering firms.

The use of concept tests during the idea screening stage of the new-product development process reduces the efficiency of screening.

During the _____ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.​

What are the major implications of the new-product development process and the diffusion process to marketing managers?

Jeni's Splendid Ice Creams has decided to put its new Beet Cake with Black Walnut ice cream on the market.This product has entered the _____ stage of new-product development process.​

Which of the following is true of product modification?

__________are the first 2.5 percent of all those who first adopt a new product.

Explain in detail why a large proportion of new product introductions fail?

Nutritreat Industries Corp.is a manufacturer of food products.The company introduced chocolate cookies to the local market.After a period of initial success,the product lost its market and Nutritreat decided to withdraw chocolate cookies from the market.This scenario is an example of the _____ stage of a product life cycle.​

A low failure rate,greater competition,and wide distribution typify the introductory stage of the product life cycle.

__________are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline.

_____ are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline.​

Roger is always eager to own the latest cell phone model launched in the market.He makes it a point to buy new cell phones on the first day of their launch.He is also an active member of various online forums that discuss the latest technical developments.In this case,Roger is a(n)_____.​

Why are marketing costs high in the introductory stage of the product life cycle?

Roger is always eager to own the latest cell phone model launched in the market.He makes it a point to buy new cell phones on the first day of their launch.He is also an active member of various online forums that discuss the latest technical developments.In this case,Roger is a(n)__________.

The purpose of the screening stage in a new-product development process is to:

A period during which sales decrease at an increasing rate signals the beginning of the maturity stage of the product life cycle.

The process where all the involved areas-R&D,marketing,engineering,production,and even suppliers-work together rather than sequentially during a product's development is called _____.​

Central Bark Doggie Day Care opened the first day care center for dogs.It currently has 31 locations,with a new Gainesville,Florida,location coming soon.The concept of day care center for dogs became so popular that other competitors begin to enter the market.With competing companies such as Camp Bow Wow and others entering the market,it can be said that the concept of day care center for dogs is moving into the__________stage of a product life cycle.