Exam 5: Developing a Global Vision

In the context of global marketing,when a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity,it is known as a__________.

Yuncen Foods,a company that manufactures frozen food,gets over half of its revenue from international sales.It has been consistently ranked the best frozen foods manufacturer in the world.It has catered its products to suit people in different countries according to their tastes and preferences.This shows that Yuncen Foods:

Which of the following is a similarity between export brokers and export agents?

D Feet Corp.manufactures its footwear in a small town in America,but it sells to several countries around the world.Given this information,D Feet Corp.can best be characterized as a__________multinational corporation.

​Vimonland Theme Park sells the necessary rights to an investment company to run a Vimonland theme park in a foreign country.The investment company gains most of the profits from the enterprise while paying Vimonland Theme Park a percentage as royalties.This is an example of _____.

Caused by shifting birthrate trends,a demographic dividend often leads to rising labor costs.

​Currency markets operate under a system in which the prices of different currencies move up or down based on the demand for and supply of each currency.This is the system of _____.

Which of the following is a difference between product invention and product adaptation?

Because Facebook,YouTube,and other social media are popular around the world,firms both large and small have embraced social media marketing.

The final step in creating a marketing mix is developing a thorough understanding of the global target market.

Sinesia is a country that is famous for its vast deposits of cobalt,a material that is used to make high-speed and high-temperature cutting tools and dyes.A company that wants to manufacture tools for shaping steel would be most attracted to Sinesia's:

__________is the largest Latin American trade agreement and includes Argentina,Bolivia,Brazil,Chile,Colombia,Ecuador,Paraguay,Peru,Uruguay,and Venezuela.

In the context of direct foreign investment,direct investors have the lowest potential reward and the lowest potential risk.

​A small U.S.print studio uses Facebook and Pinterest to promote its stationery and other products.The regular posts and reviews from customers have attracted the attention of several companies worldwide who like to customize their office stationaries and supplies.This is an effect of _____.

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

Khokho's Coffee House is the first to introduce flavored coffee in the global market.It sells coffee in several different flavors,such as blueberry,cinnamon,and cranberry,based on the popular flavors in each country.Based on this information,Khokho's Coffee House uses__________to market its products.

​_____ is the sale of an exported product at a price lower than that charged for the same or a like product in the "home" market of the exporter.

A(n)__________is a limit on the amount of a specific product that can enter a country.

Aztic Inc. ,a manufacturer of sports goods,plans to expand its operations to a new country.As part of this expansion,it determines whether the population of the country is primarily rural or urban.In this case,Aztic Inc.is assessing the__________of the country.

​Aztic Inc. ,a manufacturer of sports goods,plans to expand its operations to a new country.As part of this expansion,it determines whether the population of the country is primarily rural or urban.In this case,Aztic Inc.is assessing the _____ of the country.