Question 1

Why are more and more companies turning to dynamic pricing?

Accepted Answer

A) To help adjust prices 
B) To implement bait pricing 
C) To implement free on board origin pricing 
D) To establish inelasticity of demand 
A) To help adjust prices 
B) To implement bait pricing 
C) To implement free on board origin pricing 
D) To establish inelasticity of demand

Question 2

Jaggd Inc. ,an electronic goods manufacturing company,was planning to launch its latest smartphone in the market.Within the first few days of launching the phone,Jaggd wanted to earn as much revenue as the cost incurred in manufacturing the phone.So,it priced the phoneabout as high as the market would allow.In this case,Jaggd entered the market with a _____ approach to pricing the smartphone.​

Accepted Answer

A) market share pricing 
B) ​profit maximization 
C) ​demand-oriented 
D) sales maximization 
A) market share pricing 
B) ​profit maximization 
C) ​demand-oriented 
D) sales maximization

Question 3

Which of the following is an advantage of status quo pricing?

Accepted Answer

A) It leads to optimal pricing of a product. 
B) It maintains an organization's differential advantage. 
C) It gives greater importance to the demand and costs of a product. 
D) It requires little planning. 
A) It leads to optimal pricing of a product. 
B) It maintains an organization's differential advantage. 
C) It gives greater importance to the demand and costs of a product. 
D) It requires little planning.

Question 4

An effective distribution network can sometimes overcome other minor flaws in the marketing mix.

Accepted Answer

A) True 
 B)False

Why are more and more companies turning to dynamic pricing?

Which of the following is an advantage of status quo pricing?

An effective distribution network can sometimes overcome other minor flaws in the marketing mix.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Setting the Right Price

Filters

Exam 20: Pricing Concepts

Why are more and more companies turning to dynamic pricing?

Which of the following is an advantage of status quo pricing?

An effective distribution network can sometimes overcome other minor flaws in the marketing mix.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Setting the Right Price

Filters