Exam 8: Product I: Innovation and New Product Development

Which of the following is the best example of a nondurable good?

Pepsi-Cola's development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ________.

After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________.

________ is the category of B2B products that refers to the products an organization uses in its daily operations.

Idea generation is also known as the ideation phase of product development.

The purchase of a shopping product typically involves habitual consumer decision making.

Marissa arrived early for her job interview. She was very excited about the opportunity to interview for a prestigious position. As she got out of the car, she got a run in her pantyhose. She was pleased to see a convenience store down the road and went there to purchase a replacement pair of pantyhose. For Marissa, the pantyhose is an example of a(n) ________.

Start-up marketers may use ________ through sites such as Kickstarter.com to raise the necessary capital to get a new product to market.

The first phase of new product development is ________.

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________.

The purchase of a specialty product typically involves extended problem solving for the consumer.

Introducing a new product into the market is called ________.

The business analysis for a new product begins with ________.

Which of the following is the best example of a durable good?

In the business market, organizational customers purchase products from the fishing and agricultural industries to use in their finished products. These are examples of ________.

During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.

________ is the extent to which a new product is consistent with existing cultural values, customs, and practices.

Consumers' perception of relative advantage would help determine the success of a new magazine targeted to girls between the ages of 14 and 17.

________ are typically lower in social class than other adopter categories and are bound by tradition.