Question 1

Idea marketing could be about all of the following EXCEPT which one?

Accepted Answer

A)  gaining a market share for a concept 
B)  communicating a philosophy 
C)  encouraging a change in people's beliefs 
D)  encouraging a change in people's actions 
E)  promoting a specific product for profit 
A)  gaining a market share for a concept 
B)  communicating a philosophy 
C)  encouraging a change in people's beliefs 
D)  encouraging a change in people's actions 
E)  promoting a specific product for profit E

Question 2

Retail stores are often classified on the breadth and depth of their merchandise assortment. The breadth of the merchandise is the number of different lines available. The merchandise breadth may be classified as ________ or ________.

Accepted Answer

A)  narrow; broad 
B)  narrow; deep 
C)  shallow; broad 
D)  shallow; deep 
E)  narrow; full 
A)  narrow; broad 
B)  narrow; deep 
C)  shallow; broad 
D)  shallow; deep 
E)  narrow; full A

Question 3

Which of the following is NOT a benefit provided by e-commerce?

Accepted Answer

A)  It provides consumers the satisfaction of instant gratification. 
B)  It reduces the cost of doing business. 
C)  It enables specialized businesses to be more successful. 
D)  It provides consumers more access to pricing information. 
E)  It broadens product choices for consumers in smaller communities. 
A)  It provides consumers the satisfaction of instant gratification. 
B)  It reduces the cost of doing business. 
C)  It enables specialized businesses to be more successful. 
D)  It provides consumers more access to pricing information. 
E)  It broadens product choices for consumers in smaller communities. A

Question 4

Shoplifting, sweethearting, and retail borrowing are all problems that contribute to ________.

Accepted Answer

A)  off-price retailing 
B)  shrinkage 
C)  pyramid schemes 
D)  omnichannel marketing 
E)  pop-up retailing 
A)  off-price retailing 
B)  shrinkage 
C)  pyramid schemes 
D)  omnichannel marketing 
E)  pop-up retailing

Question 5

Explain the concept of nonstore retailing, giving one example of a well-known product that has been marketed this way.

Accepted Answer

Nonstore retailing is any meth

Question 6

Which of the following is true due primarily to the inseparability of services?

Accepted Answer

A)  Customers have to rely on reassuring physical cues that indicate quality service. 
B)  Service businesses cannot promise the same experience with every service encounter. 
C)  A service is produced and consumed at the same time. 
D)  It is impossible for service businesses to exactly match supply with demand. 
E)  It is difficult for service businesses to live up to guarantees. 
A)  Customers have to rely on reassuring physical cues that indicate quality service. 
B)  Service businesses cannot promise the same experience with every service encounter. 
C)  A service is produced and consumed at the same time. 
D)  It is impossible for service businesses to exactly match supply with demand. 
E)  It is difficult for service businesses to live up to guarantees.

Question 7

Compare and contrast the four types of discount stores.

Accepted Answer

General merchandise discount stores offe

Question 8

The fair trade goods designation means that a producer has agreed to pay the prevailing minimum wage to its employees.

Accepted Answer

A) True 
 B)False

Question 9

In 2001, the United Methodist Church budgeted $4 million for ads to encourage former church members to return to church. This ad campaign is an example of ________.

Accepted Answer

A)  product improvement 
B)  market fulfillment 
C)  place marketing 
D)  people marketing 
E)  idea marketing 
A)  product improvement 
B)  market fulfillment 
C)  place marketing 
D)  people marketing 
E)  idea marketing

Question 10

Explain the differences between a multilevel network and a pyramid scheme.

Accepted Answer

In a multilevel network, a master distri

Question 11

Which of the following statements about department stores is true?

Accepted Answer

A)  Department stores are more successful in America today than they have ever been. 
B)  Department stores typically offer shallow and narrow assortments. 
C)  Department stores are more popular in America than they are abroad. 
D)  Department stores are typically self-service. 
E)  Department stores were a dominant type of American retailer in the first half of the twentieth century. 
A)  Department stores are more successful in America today than they have ever been. 
B)  Department stores typically offer shallow and narrow assortments. 
C)  Department stores are more popular in America than they are abroad. 
D)  Department stores are typically self-service. 
E)  Department stores were a dominant type of American retailer in the first half of the twentieth century.

Question 12

Capacity management primarily deals with the intangibility characteristic of services.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true about general merchandise discount stores?

Accepted Answer

A)  They typically have deep and narrow assortments. 
B)  They typically have shallow and narrow assortments. 
C)  They do not use price differentiation. 
D)  They appeal to consumers who want easy access to a lot of merchandise. 
E)  They are typically full-service retailers. 
A)  They typically have deep and narrow assortments. 
B)  They typically have shallow and narrow assortments. 
C)  They do not use price differentiation. 
D)  They appeal to consumers who want easy access to a lot of merchandise. 
E)  They are typically full-service retailers.

Question 14

Off-price retailers obtain surplus merchandise from manufacturers and offer brand-name, fashion-orientated goods at low prices.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT a trend that is expected to provide new opportunities for marketers of services?

Accepted Answer

A)  changing demographics 
B)  declining levels of patriotism 
C)  technological advances 
D)  proliferation of information 
E)  globalization 
A)  changing demographics 
B)  declining levels of patriotism 
C)  technological advances 
D)  proliferation of information 
E)  globalization

Question 16

Which of the following product offerings is intangible?

Accepted Answer

A)  fish for an aquarium 
B)  refillable ink cartridges for a computer printer 
C)  a mink coat 
D)  a meal at a fast-food restaurant 
E)  a limousine ride 
A)  fish for an aquarium 
B)  refillable ink cartridges for a computer printer 
C)  a mink coat 
D)  a meal at a fast-food restaurant 
E)  a limousine ride

Question 17

Which of the following is NOT a function of a point-of-sale (POS) system?

Accepted Answer

A)  collecting sales data 
B)  connecting directly into a store's inventory-control system 
C)  transmitting coupons to customers in the store 
D)  collecting data on returns and transfers to other stores 
E)  automatically sending orders to suppliers 
A)  collecting sales data 
B)  connecting directly into a store's inventory-control system 
C)  transmitting coupons to customers in the store 
D)  collecting data on returns and transfers to other stores 
E)  automatically sending orders to suppliers

Question 18

Four characteristics are used to differentiate services from goods. Which of the following is NOT one of those characteristics?

Accepted Answer

A)  intangibility 
B)  perishability 
C)  variability 
D)  personalization 
E)  inseparability 
A)  intangibility 
B)  perishability 
C)  variability 
D)  personalization 
E)  inseparability

Question 19

Demographic changes have contributed to a decline in the use of door-to-door sales in the United States.

Accepted Answer

A) True 
 B)False

Question 20

The purchase of a set of flannel sheets from the Lands' End catalog website is an example of ________ e-commerce.

Accepted Answer

A)  B2B 
B)  B2C 
C)  POS 
D)  C2C 
E)  C2B 
A)  B2B 
B)  B2C 
C)  POS 
D)  C2C 
E)  C2B

Idea marketing could be about all of the following EXCEPT which one?

Retail stores are often classified on the breadth and depth of their merchandise assortment. The breadth of the merchandise is the number of different lines available. The merchandise breadth may be classified as or .

Which of the following is NOT a benefit provided by e-commerce?

Shoplifting, sweethearting, and retail borrowing are all problems that contribute to ________.

Explain the concept of nonstore retailing, giving one example of a well-known product that has been marketed this way.

Which of the following is true due primarily to the inseparability of services?

Compare and contrast the four types of discount stores.

The fair trade goods designation means that a producer has agreed to pay the prevailing minimum wage to its employees.

In 2001, the United Methodist Church budgeted $4 million for ads to encourage former church members to return to church. This ad campaign is an example of ________.

Explain the differences between a multilevel network and a pyramid scheme.

Which of the following statements about department stores is true?

Capacity management primarily deals with the intangibility characteristic of services.

Which of the following is true about general merchandise discount stores?

Off-price retailers obtain surplus merchandise from manufacturers and offer brand-name, fashion-orientated goods at low prices.

Which of the following is NOT a trend that is expected to provide new opportunities for marketers of services?

Which of the following product offerings is intangible?

Which of the following is NOT a function of a point-of-sale (POS) system?

Four characteristics are used to differentiate services from goods. Which of the following is NOT one of those characteristics?

Demographic changes have contributed to a decline in the use of door-to-door sales in the United States.

The purchase of a set of flannel sheets from the Lands' End catalog website is an example of ________ e-commerce.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters

Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Idea marketing could be about all of the following EXCEPT which one?

Retail stores are often classified on the breadth and depth of their merchandise assortment. The breadth of the merchandise is the number of different lines available. The merchandise breadth may be classified as ________ or ________.

Which of the following is NOT a benefit provided by e-commerce?

Shoplifting, sweethearting, and retail borrowing are all problems that contribute to ________.

Explain the concept of nonstore retailing, giving one example of a well-known product that has been marketed this way.

Which of the following is true due primarily to the inseparability of services?

Compare and contrast the four types of discount stores.

The fair trade goods designation means that a producer has agreed to pay the prevailing minimum wage to its employees.

In 2001, the United Methodist Church budgeted $4 million for ads to encourage former church members to return to church. This ad campaign is an example of ________.

Explain the differences between a multilevel network and a pyramid scheme.

Which of the following statements about department stores is true?

Capacity management primarily deals with the intangibility characteristic of services.

Which of the following is true about general merchandise discount stores?

Off-price retailers obtain surplus merchandise from manufacturers and offer brand-name, fashion-orientated goods at low prices.

Which of the following is NOT a trend that is expected to provide new opportunities for marketers of services?

Which of the following product offerings is intangible?

Which of the following is NOT a function of a point-of-sale (POS) system?

Four characteristics are used to differentiate services from goods. Which of the following is NOT one of those characteristics?

Demographic changes have contributed to a decline in the use of door-to-door sales in the United States.

The purchase of a set of flannel sheets from the Lands' End catalog website is an example of ________ e-commerce.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters

Retail stores are often classified on the breadth and depth of their merchandise assortment. The breadth of the merchandise is the number of different lines available. The merchandise breadth may be classified as or .