Exam 11: Deliver the Goods: Determine the Distribution Strategy

Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate, food, and used equipment in which there are a lot of small buyers and sellers?

Which of the following statements about manufacturers' agents is true?

Which type of distribution means limiting distribution of a product to a single outlet in a particular region?

Producers benefit from using intermediaries because they ________.

An independent hardware retail store 100 miles from the nearest city of more than 5,000 people but providing needed supplies for area ranchers would most likely buy its plumbing and electrical supplies through a ________.

Mail-order wholesalers are associated with all of the following EXCEPT which one?

Why might a manufacturer choose to not select a large and powerful retailer as a channel partner?

Increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza-Hut and Taco Bell. This is an example of a(n) ________ marketing system.

Tony Pool Chemical Co. purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc., then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store. Chemical, Inc. took title to the pool chemicals but never actually took possession of them. Chemical, Inc. is an example of a ________.

The owner of a grocery store wants to have non-food items delivered, priced, displayed, and inventoried by a wholesaler. Which type of wholesaler best fits the owner's needs?

What are some advantages of a farmer selling strawberries grown on his farm directly to consumers instead of using channel intermediaries?

Steve's Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________.

How do merchant wholesalers and agents/brokers differ?

Which of the following is NOT a true statement about conventional marketing systems?

Through the use of ________, a company is able to know exactly where a product is located within the distribution channel.

Which type of vertical marketing system (VMS) gives an organization more control over both supply sources and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

Rack jobbers are important to both the producers and the customers of bulky products such as coal, oil, or lumber.

In business-to-business channels, the functions of a merchant wholesaler are performed by a(n) ________.

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world. Speed of delivery to distant markets is a must. Management should use ________ as its main carrier.

Which of the following is the process of designing, managing, and improving the movement of products through the supply chain?