Exam 10: Price: What Is the Value Proposition Worth

Two forms of demand-based pricing are ________.

What is predatory pricing?

How do consumers benefit from price bundling? Give an example of price bundling.

Why are prestige products often an exception to the law of demand?

All 50 U.S. states consider loss leader practices to be wrong and have passed legislation called "unfair sales acts," also called "unfair trade practices acts."

A company that intends to maintain low-end pricing policies to make the market unattractive for its competitors is using which of the following pricing objectives in its price planning?

What is the rationale for a store advertising the sale of one item at a price that may be potentially lower than the cost of the item to the store?

Another name for F.O.B. factory pricing is ________ pricing.

A new product carries a low price for a limited period of time to attract customers in what type of pricing strategy?

Which of the following is a pricing strategy that reverses the typical assumption about price-demand relationships?

When demand is ________, increases in price result in increases in total revenues, while decreases in price result in decreases in total revenue.

The changes in prices of other products affect the demand for an item. This is a phenomenon called ________.

Which of the following allow shoppers to bid on everything from bobble heads to health-and-fitness equipment?

Market share is a measure of the profit margin a firm yields with a specific brand.

When Circuit Town Electronics sets its televisions at three price levels of $699, $899, and $1,099, it is most likely using ________.

A firm is using ________ when it charges a high, premium price for a new product with the intention of reducing the price in the future.

As a result of the ________, Rick decided the candy priced at $2.50 per pound could not be nearly as good as the candy priced at $9.50 per pound.

Which pricing tactic calls for offering three similar products, one that is lower priced and less attractive and two that are comparable but more expensive?

Consumer surveys are often important to marketers using demand-based pricing.

A break-even analysis helps marketers understand the relationship between price and demand.