Question 1

Research indicates that mobile ads are not as effective as standard banners on the internet.

Accepted Answer

A) True 
 B)False

Question 2

The internet is a true source of information and entertainment for consumers and is a(n) _________ medium.

Accepted Answer

A)  intrusive 
B)  participative 
C)  interruptive 
D)  exclusive 
E)  collaborative 
A)  intrusive 
B)  participative 
C)  interruptive 
D)  exclusive 
E)  collaborative

Question 3

Sponsorships allow an advertiser to have a successful ad campaign without necessarily having to drive traffic to its company website.

Accepted Answer

A) True 
 B)False

Question 4

What are the advantages to mobile advertising?

Accepted Answer

Canadians are using their smartphones vi

Question 5

Click rates for ads have been decreasing across all web destinations.

Accepted Answer

A) True 
 B)False

Question 6

CPM is the price charged for displaying an ad

Accepted Answer

A)  100 times 
B)  1 million times 
C)  100,000 times 
D)  1,000 times 
E)  2,000 times 
A)  100 times 
B)  1 million times 
C)  100,000 times 
D)  1,000 times 
E)  2,000 times

Question 7

Banner ads purchased on Facebook can be paid according to:

Accepted Answer

A)  size of banner 
B)  type of banner 
C)  cost-per-click 
D)  cost-per-million 
E)  length of contract 
A)  size of banner 
B)  type of banner 
C)  cost-per-click 
D)  cost-per-million 
E)  length of contract

Question 8

When a user chooses to receive messages from a particular advertiser, the advertising strategy is called

Accepted Answer

A)  permission-based email 
B)  banner advertising 
C)  YouTube 
D)  advertiser-generated message 
E)  sponsored email 
A)  permission-based email 
B)  banner advertising 
C)  YouTube 
D)  advertiser-generated message 
E)  sponsored email

Question 9

In the digital universe, control has shifted from the advertiser to the

Accepted Answer

A)  marketer 
B)  partner 
C)  customer 
D)  web host 
E)  search engine 
A)  marketer 
B)  partner 
C)  customer 
D)  web host 
E)  search engine

Question 10

Unilever uses this online advertising: aside from its corporate website, each of its brands has a page.

Accepted Answer

A)  an interstitial 
B)  a microsite 
C)  a media banner 
D)  a podcast 
E)  rich media 
A)  an interstitial 
B)  a microsite 
C)  a media banner 
D)  a podcast 
E)  rich media

Question 11

The number of unique visitors per month in all sites related to a conversation in which the advertiser is participating is called

Accepted Answer

A)  interaction rate 
B)  tracking 
C)  time spent 
D)  conversation-relevant link 
E)  conversation reach 
A)  interaction rate 
B)  tracking 
C)  time spent 
D)  conversation-relevant link 
E)  conversation reach

Question 12

What is the definition of mobile marketing?

Accepted Answer

Mobile marketing is defined as a set of

Research indicates that mobile ads are not as effective as standard banners on the internet.

The internet is a true source of information and entertainment for consumers and is a(n) _________ medium.

Sponsorships allow an advertiser to have a successful ad campaign without necessarily having to drive traffic to its company website.

What are the advantages to mobile advertising?

Click rates for ads have been decreasing across all web destinations.

CPM is the price charged for displaying an ad

Banner ads purchased on Facebook can be paid according to:

When a user chooses to receive messages from a particular advertiser, the advertising strategy is called

In the digital universe, control has shifted from the advertiser to the

Unilever uses this online advertising: aside from its corporate website, each of its brands has a page.

The number of unique visitors per month in all sites related to a conversation in which the advertiser is participating is called

What is the definition of mobile marketing?

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 12: Interactive Media

Research indicates that mobile ads are not as effective as standard banners on the internet.

The internet is a true source of information and entertainment for consumers and is a(n) _________ medium.

Sponsorships allow an advertiser to have a successful ad campaign without necessarily having to drive traffic to its company website.

What are the advantages to mobile advertising?

Click rates for ads have been decreasing across all web destinations.

CPM is the price charged for displaying an ad

Banner ads purchased on Facebook can be paid according to:

When a user chooses to receive messages from a particular advertiser, the advertising strategy is called

In the digital universe, control has shifted from the advertiser to the

Unilever uses this online advertising: aside from its corporate website, each of its brands has a page.

The number of unique visitors per month in all sites related to a conversation in which the advertiser is participating is called

What is the definition of mobile marketing?

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Sales Promotion

Public Relations and Experiential Marketing

Filters