Question 1

Users who click on a brand's "Like" button on Facebook become members of the brand's

Accepted Answer

A)  microsite 
B)  fan page 
C)  company blog 
D)  webisode 
E)  YouTube channel 
A)  microsite 
B)  fan page 
C)  company blog 
D)  webisode 
E)  YouTube channel

Question 2

A disadvantage of online advertising is

Accepted Answer

A)  targeting capability 
B)  reach 
C)  click rates 
D)  timing 
E)  tracking 
A)  targeting capability 
B)  reach 
C)  click rates 
D)  timing 
E)  tracking

Question 3

Types of banner ads include rectangle, big box, leaderboard and

Accepted Answer

A)  vertical 
B)  perfect square 
C)  landscape 
D)  oblong 
E)  skyscraper 
A)  vertical 
B)  perfect square 
C)  landscape 
D)  oblong 
E)  skyscraper

Question 4

If an ad was to move within a transparent layer over the page and play within a specific area of the page, it would be an example of

Accepted Answer

A)  a floating ad 
B)  a permission-based email 
C)  a banner ad 
D)  a window ad 
E)  a videostrip 
A)  a floating ad 
B)  a permission-based email 
C)  a banner ad 
D)  a window ad 
E)  a videostrip

Question 5

Canadians spend an average of 5 hours per day on social media.

Accepted Answer

A) True 
 B)False

Question 6

Marketers are trying to figure out to what degree engagement with a brand results in

Accepted Answer

A)  positive publicity 
B)  brand awareness 
C)  viral social media 
D)  liking a brand 
E)  consumer purchases 
A)  positive publicity 
B)  brand awareness 
C)  viral social media 
D)  liking a brand 
E)  consumer purchases

Question 7

This banner format is a tall, skinny oblong that appears at the side of a web page.

Accepted Answer

A)  navigation bar 
B)  superstitial 
C)  interstitial 
D)  rectangle 
E)  skyscraper 
A)  navigation bar 
B)  superstitial 
C)  interstitial 
D)  rectangle 
E)  skyscraper

Question 8

A form of display advertising that includes animation, sound, video, and interactivity is called

Accepted Answer

A)  animated media 
B)  real-time media 
C)  electronic media 
D)  rich media 
E)  social media 
A)  animated media 
B)  real-time media 
C)  electronic media 
D)  rich media 
E)  social media

Question 9

The country whose population spends the most amount of time per month on the internet is the

Accepted Answer

A)  United States 
B)  China 
C)  Canada 
D)  United Kingdom 
E)  South Korea 
A)  United States 
B)  China 
C)  Canada 
D)  United Kingdom 
E)  South Korea

Question 10

What type of targeting online is Molson using when it advertises on TSN.ca for its Canadian and Coors Light brands?

Accepted Answer

A)  daypart 
B)  behavioural 
C)  psychographic 
D)  demographic 
E)  physiological 
A)  daypart 
B)  behavioural 
C)  psychographic 
D)  demographic 
E)  physiological

Question 11

What is search advertising?

Accepted Answer

With search advertising, an advertiser's

Question 12

Behavioral targeting online is based on

Accepted Answer

A)  previous online purchases 
B)  the internet provider 
C)  daypart 
D)  demographics 
E)  previous surfing patterns 
A)  previous online purchases 
B)  the internet provider 
C)  daypart 
D)  demographics 
E)  previous surfing patterns

Question 13

Interactive communications are more about _______________ than about the number of impressions.

Accepted Answer

A)  selling 
B)  engagement 
C)  targeting 
D)  measurement 
E)  response rates 
A)  selling 
B)  engagement 
C)  targeting 
D)  measurement 
E)  response rates

Question 14

An advantage of online advertising is

Accepted Answer

A)  high click rates 
B)  very little cluttering 
C)  privacy is well controlled 
D)  large amount of consumer data is collected 
E)  depth of content 
A)  high click rates 
B)  very little cluttering 
C)  privacy is well controlled 
D)  large amount of consumer data is collected 
E)  depth of content

Question 15

Similar to print advertising, an online banner ad is simply the beginning of a process of transferring information.

Accepted Answer

A) True 
 B)False

Question 16

What is crowdsourcing?

Accepted Answer

When a company invites the public to par

Question 17

If during one million impressions, there are 20 000 clicks on the banner, the clickthrough rate is

Accepted Answer

A)  8% 
B)  1% 
C)  10% 
D)  2% 
E)  4% 
A)  8% 
B)  1% 
C)  10% 
D)  2% 
E)  4%

Question 18

What is daypart targeting?

Accepted Answer

Daypart targeting is a planning option f

Question 19

Video advertising is attractive to advertisers because it is different than television advertising.

Accepted Answer

A) True 
 B)False

Question 20

Using the same ad online that is used offline is

Accepted Answer

A)  a good strategy to increase purchase 
B)  more effective for the online ad 
C)  less effective for the online ad 
D)  a good strategy to engage the consumer 
E)  allows the consumer to participate online 
A)  a good strategy to increase purchase 
B)  more effective for the online ad 
C)  less effective for the online ad 
D)  a good strategy to engage the consumer 
E)  allows the consumer to participate online

Users who click on a brand's "Like" button on Facebook become members of the brand's

A disadvantage of online advertising is

Types of banner ads include rectangle, big box, leaderboard and

If an ad was to move within a transparent layer over the page and play within a specific area of the page, it would be an example of

Canadians spend an average of 5 hours per day on social media.

Marketers are trying to figure out to what degree engagement with a brand results in

This banner format is a tall, skinny oblong that appears at the side of a web page.

A form of display advertising that includes animation, sound, video, and interactivity is called

The country whose population spends the most amount of time per month on the internet is the

What type of targeting online is Molson using when it advertises on TSN.ca for its Canadian and Coors Light brands?

What is search advertising?

Behavioral targeting online is based on

Interactive communications are more about _______________ than about the number of impressions.

An advantage of online advertising is

Similar to print advertising, an online banner ad is simply the beginning of a process of transferring information.

What is crowdsourcing?

If during one million impressions, there are 20 000 clicks on the banner, the clickthrough rate is

What is daypart targeting?

Video advertising is attractive to advertisers because it is different than television advertising.

Using the same ad online that is used offline is

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 12: Interactive Media

Users who click on a brand's "Like" button on Facebook become members of the brand's

A disadvantage of online advertising is

Types of banner ads include rectangle, big box, leaderboard and

If an ad was to move within a transparent layer over the page and play within a specific area of the page, it would be an example of

Canadians spend an average of 5 hours per day on social media.

Marketers are trying to figure out to what degree engagement with a brand results in

This banner format is a tall, skinny oblong that appears at the side of a web page.

A form of display advertising that includes animation, sound, video, and interactivity is called

The country whose population spends the most amount of time per month on the internet is the

What type of targeting online is Molson using when it advertises on TSN.ca for its Canadian and Coors Light brands?

What is search advertising?

Behavioral targeting online is based on

Interactive communications are more about _______________ than about the number of impressions.

An advantage of online advertising is

Similar to print advertising, an online banner ad is simply the beginning of a process of transferring information.

What is crowdsourcing?

If during one million impressions, there are 20 000 clicks on the banner, the clickthrough rate is

What is daypart targeting?

Video advertising is attractive to advertisers because it is different than television advertising.

Using the same ad online that is used offline is

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Sales Promotion

Public Relations and Experiential Marketing

Filters