Question 1

Statistics Canada reveals that________ % of Canadians have internet access at home.

Accepted Answer

A)  86 
B)  25 
C)  50 
D)  90 
E)  65 
A)  86 
B)  25 
C)  50 
D)  90 
E)  65 A

Question 2

Advertisers must effectively integrate online advertising with other forms of advertising.

Accepted Answer

A) True 
 B)False  True

Question 3

Companies like using social media for their advertising because of the sound metric system they can use to measure an ad's success rate.

Accepted Answer

A) True 
 B)False  False

Question 4

Advergaming refers to the placement of ads in commercially sold games or in games played online.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the merits of content marketing for organizations on their own websites.

Accepted Answer

Unlike a short 30-second television comm

Question 6

The number of times an ad is sent to a visitor of a web page is referred to as:

Accepted Answer

A)  a visit 
B)  download rate 
C)  a clickthrough 
D)  an ad view 
E)  the clickthrough rate 
A)  a visit 
B)  download rate 
C)  a clickthrough 
D)  an ad view 
E)  the clickthrough rate

Question 7

AXE uses social media through

Accepted Answer

A)  display advertising 
B)  an AXE website 
C)  a dedicated channel on YouTube 
D)  sponsorship 
E)  viral marketing 
A)  display advertising 
B)  an AXE website 
C)  a dedicated channel on YouTube 
D)  sponsorship 
E)  viral marketing

Question 8

A couple of high school students generating their own ad for the Apple iPod Mini and posting it on YouTube is an example of

Accepted Answer

A)  sponsorship 
B)  a videostrip 
C)  content marketing 
D)  a pre-roll ad 
E)  a post-roll ad 
A)  sponsorship 
B)  a videostrip 
C)  content marketing 
D)  a pre-roll ad 
E)  a post-roll ad

Question 9

Proctor and Gamble recognizes the value of online advertising and allocates________ % of their marketing budget to it.

Accepted Answer

A)  25-35 
B)  50-60 
C)  75-85 
D)  40-45 
E)  90-95 
A)  25-35 
B)  50-60 
C)  75-85 
D)  40-45 
E)  90-95

Question 10

In order to track an individual's surfing behavior, a(n) ________ is placed on a consumer's web browser or hard drive.

Accepted Answer

A)  impression 
B)  cookie 
C)  clickthrough 
D)  ad view 
E)  click 
A)  impression 
B)  cookie 
C)  clickthrough 
D)  ad view 
E)  click

Question 11

How is engagement measured when evaluating social media communications?

Accepted Answer

A follower engages with a brand message

Question 12

The goal of a viral campaign is to create content that people feel compelled to pass on to friends.

Accepted Answer

A) True 
 B)False

Question 13

Search engines such as Google use auction-style bidding for determining what to charge advertisers for placing ads on the search results page.

Accepted Answer

A) True 
 B)False

Question 14

The Interactive Advertising Bureau reports that in 2014 online advertising revenues reached

Accepted Answer

A)  $7.5 billion 
B)  $0.5 billion 
C)  $1.5 billion 
D)  $2.0 billion 
E)  $3.8 billion 
A)  $7.5 billion 
B)  $0.5 billion 
C)  $1.5 billion 
D)  $2.0 billion 
E)  $3.8 billion

Question 15

Yahoo! and Facebook are examples of

Accepted Answer

A)  measurement companies 
B)  portal sites 
C)  cookies 
D)  sponsors 
E)  ad networks 
A)  measurement companies 
B)  portal sites 
C)  cookies 
D)  sponsors 
E)  ad networks

Question 16

How are marketers interested in reaching the youth market using text messaging to their advantage?

Accepted Answer

Text messaging refers to the transmissio

Question 17

Impressions are the standard way of determining

Accepted Answer

A)  online sales 
B)  the size of the audience 
C)  the browsing period 
D)  exposure of an ad 
E)  the clickthrough rate 
A)  online sales 
B)  the size of the audience 
C)  the browsing period 
D)  exposure of an ad 
E)  the clickthrough rate

Question 18

Outline three disadvantages of online advertising.

Accepted Answer

Click rates have been steadily in declin

Question 19

A mutual funds company posts articles on its website on a regular basis to discuss market issues and recommend financial products. This is an example of a

Accepted Answer

A)  podcast 
B)  webisode 
C)  company blog 
D)  banner ad 
E)  microsite 
A)  podcast 
B)  webisode 
C)  company blog 
D)  banner ad 
E)  microsite

Question 20

As of 2012, the percentage of Canadian internet users who have ordered goods online is

Accepted Answer

A)  25% 
B)  20% 
C)  43% 
D)  50% 
E)  35% 
A)  25% 
B)  20% 
C)  43% 
D)  50% 
E)  35%

Statistics Canada reveals that________ % of Canadians have internet access at home.

Advertisers must effectively integrate online advertising with other forms of advertising.

Companies like using social media for their advertising because of the sound metric system they can use to measure an ad's success rate.

Advergaming refers to the placement of ads in commercially sold games or in games played online.

Discuss the merits of content marketing for organizations on their own websites.

The number of times an ad is sent to a visitor of a web page is referred to as:

AXE uses social media through

A couple of high school students generating their own ad for the Apple iPod Mini and posting it on YouTube is an example of

Proctor and Gamble recognizes the value of online advertising and allocates________ % of their marketing budget to it.

In order to track an individual's surfing behavior, a(n) ________ is placed on a consumer's web browser or hard drive.

How is engagement measured when evaluating social media communications?

The goal of a viral campaign is to create content that people feel compelled to pass on to friends.

Search engines such as Google use auction-style bidding for determining what to charge advertisers for placing ads on the search results page.

The Interactive Advertising Bureau reports that in 2014 online advertising revenues reached

Yahoo! and Facebook are examples of

How are marketers interested in reaching the youth market using text messaging to their advantage?

Impressions are the standard way of determining

Outline three disadvantages of online advertising.

A mutual funds company posts articles on its website on a regular basis to discuss market issues and recommend financial products. This is an example of a

As of 2012, the percentage of Canadian internet users who have ordered goods online is

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 12: Interactive Media

Statistics Canada reveals that________ % of Canadians have internet access at home.

Advertisers must effectively integrate online advertising with other forms of advertising.

Companies like using social media for their advertising because of the sound metric system they can use to measure an ad's success rate.

Advergaming refers to the placement of ads in commercially sold games or in games played online.

Discuss the merits of content marketing for organizations on their own websites.

The number of times an ad is sent to a visitor of a web page is referred to as:

AXE uses social media through

A couple of high school students generating their own ad for the Apple iPod Mini and posting it on YouTube is an example of

Proctor and Gamble recognizes the value of online advertising and allocates________ % of their marketing budget to it.

In order to track an individual's surfing behavior, a(n) ________ is placed on a consumer's web browser or hard drive.

How is engagement measured when evaluating social media communications?

The goal of a viral campaign is to create content that people feel compelled to pass on to friends.

Search engines such as Google use auction-style bidding for determining what to charge advertisers for placing ads on the search results page.

The Interactive Advertising Bureau reports that in 2014 online advertising revenues reached

Yahoo! and Facebook are examples of

How are marketers interested in reaching the youth market using text messaging to their advantage?

Impressions are the standard way of determining

Outline three disadvantages of online advertising.

A mutual funds company posts articles on its website on a regular basis to discuss market issues and recommend financial products. This is an example of a

As of 2012, the percentage of Canadian internet users who have ordered goods online is

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Out Of Home Media

Direct Response Media

Sales Promotion

Public Relations and Experiential Marketing

Filters