Exam 1: New Challenges for Market Driven Strategy

Corporate objectives are concerned with resolving questions about the business the firm should be in,where it should focus,and its enduring strategic purpose.

A _____ is a single product or brand,a line of products,or a mix of related products that meets a common or a group of related market needs,and its management is responsible for the basic unctions.

 Customer linking is an example of an outside-in process.

The outside-in organizational processes connect the organization to the external environment,providing market feedback and forging external relationships.

Describe the characteristics of market-driven strategies.

 Describe the components of corporate strategy.

With regard to corporate strategy,_____ is/are concerned with resolving questions about the business the firm should be in,where it should focus,and its enduring strategic purpose.

_____ examines customer targeting and positioning strategies,marketing relationship strategies,and innovation and new product strategy.

_____ are described by different characteristics of customers,the reasons that they buy or use certain products,and their preferences for certain brands of products.

In a corporate strategy,_____ indicate(s) the dimensions of performance upon which to focus and the levels of achievement required.

Discuss how customers perceive value and how companies deliver customer value.

What does becoming market-oriented mean from a business perspective? What are its features?

The purpose of strategic positioning is to locate the people (or organizations) that management wishes to serve in the product-market.

Discuss the steps involved in implementing marketing strategies.

 _____ is a business perspective that makes the customer the focal point of a company's total operations.