Question 1

Which of the following techniques guides short-term marketing activities?

Accepted Answer

A)  Strategic marketing plan 
B)  Annual marketing plan 
C)  Situation analysis 
D)  Positioning strategy 
A)  Strategic marketing plan 
B)  Annual marketing plan 
C)  Situation analysis 
D)  Positioning strategy B

Question 2

Which of the following is true about internal marketing?

Accepted Answer

A)  It positions the marketing strategy in the customer marketplace. 
B)  It involves changing the attitudes and behavior of customers at key points of contact with employees. 
C)  It is aimed at the potential customers within the company. 
D)  It is targeted at particular market segments and niches. 
A)  It positions the marketing strategy in the customer marketplace. 
B)  It involves changing the attitudes and behavior of customers at key points of contact with employees. 
C)  It is aimed at the potential customers within the company. 
D)  It is targeted at particular market segments and niches. C

Question 3

What are the core tasks of a CMO?

Accepted Answer

There are seven key tasks expected of the CMO:
•Establishing the role of marketing in the firm
•Owning the voice of the market
•Responsibility for marketing strategy
•Coordinating marketing with other areas of the firm
•Running the marketing organization
•Identifying and leading the marketing transformation effort
•Establishing a marketing scorecard and performance metrics

Question 4

External marketing involves changing the attitudes and behavior of employees working at key points of contact with customers.

Accepted Answer

A) True 
 B)False

Question 5

Internal marketing goals include promoting the external marketing strategy.

Accepted Answer

A) True 
 B)False

Question 6

Marketing metrics should be chosen to reflect issues most closely linking marketing investments with value chain requirements.

Accepted Answer

A) True 
 B)False

Question 7

A _____ indicates when the process is experiencing normal variation and when the process is out of control.

Accepted Answer

A)  data-control process 
B)  value chain analysis 
C)  BCG matrix 
D)  control-chart analysis 
A)  data-control process 
B)  value chain analysis 
C)  BCG matrix 
D)  control-chart analysis

Question 8

Discuss how organizational designs help implement a strategic marketing plan.

Accepted Answer

Certain types of organizational designs

Question 9

Which of the following marketing planning process dimensions is concerned with techniques,procedures,systems,and planning models?

Accepted Answer

A)  Analytical process dimension 
B)  Cognitiveprocess dimension 
C)  Organizational process dimension 
D)  Behavioral process dimension 
A)  Analytical process dimension 
B)  Cognitiveprocess dimension 
C)  Organizational process dimension 
D)  Behavioral process dimension

Question 10

The balanced scorecard method formally includes an assessment of the strategy component across all aspects of the business unit at the same time.

Accepted Answer

A) True 
 B)False

Question 11

The second step in marketing evaluation and control is determining performance metrics and standards.

Accepted Answer

A) True 
 B)False

Question 12

_____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: financial,customer,internal business process,and learning and growth (or innovation).

Accepted Answer

A)  Benchmarking 
B)  Internal strategy-organization fit 
C)  Strategic marketing audit 
D)  Balanced scorecard method 
A)  Benchmarking 
B)  Internal strategy-organization fit 
C)  Strategic marketing audit 
D)  Balanced scorecard method

Question 13

Internal marketing involves developing programs to win line management support for new strategies.

Accepted Answer

A) True 
 B)False

Question 14

Explain the dimensions of the marketing planning process.

Accepted Answer

The analytical dimension of planning pro

Question 15

The analytical dimension of marketing planning process is concerned with the organizational structure in which planning is carried out,along with the associated information resources and corporate culture.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is the strategic marketing audit used for?

Accepted Answer

A)  To translate broadly defined marketing strategy into very specific actions 
B)  To provide a means to link performance evaluation to strategy implementation 
C)  To ensure that activities in one area do not interfere with activities in another area 
D)  To initiate a formal strategic marketing planning program 
A)  To translate broadly defined marketing strategy into very specific actions 
B)  To provide a means to link performance evaluation to strategy implementation 
C)  To ensure that activities in one area do not interfere with activities in another area 
D)  To initiate a formal strategic marketing planning program

Question 17

The results of the _____ provide the basis for selecting performance criteria and choosing relevant marketing metrics to assess actual performance against plans and tactical intent.

Accepted Answer

A)  strategic marketing audit 
B)  integrated marketing communications 
C)  balanced scorecard 
D)  customer relationship analysis 
A)  strategic marketing audit 
B)  integrated marketing communications 
C)  balanced scorecard 
D)  customer relationship analysis

Question 18

Which of the following is true of a control-chart analysis?

Accepted Answer

A)  It cannot be used to detect randomness in operating results. 
B)  Its control boundaries are set using historical data. 
C)  It can only be used to establish average and upper limits of the measure. 
D)  It can only be used to establish average and lower limits of the measure. 
A)  It cannot be used to detect randomness in operating results. 
B)  Its control boundaries are set using historical data. 
C)  It can only be used to establish average and upper limits of the measure. 
D)  It can only be used to establish average and lower limits of the measure.

Question 19

Which of the following approaches is a quality control technique useful in determining when operating results are fluctuating normally or instead are disorderly?

Accepted Answer

A)  Value chain analysis 
B)  Statistical process-control methods 
C)  Benchmarking 
D)  Data-control processes 
A)  Value chain analysis 
B)  Statistical process-control methods 
C)  Benchmarking 
D)  Data-control processes

Question 20

Which of the following is a danger of using a marketing dashboard?

Accepted Answer

A)  The dashboard contains metrics only relevant to assessing past performance. 
B)  The dashboard contains metrics which only give insight into present performance. 
C)  The dashboard contains metrics which only give insight into future developments. 
D)  The dash board contains only metrics related to the main business drivers. 
A)  The dashboard contains metrics only relevant to assessing past performance. 
B)  The dashboard contains metrics which only give insight into present performance. 
C)  The dashboard contains metrics which only give insight into future developments. 
D)  The dash board contains only metrics related to the main business drivers.

Which of the following techniques guides short-term marketing activities?

Which of the following is true about internal marketing?

What are the core tasks of a CMO?

External marketing involves changing the attitudes and behavior of employees working at key points of contact with customers.

Internal marketing goals include promoting the external marketing strategy.

Marketing metrics should be chosen to reflect issues most closely linking marketing investments with value chain requirements.

A _____ indicates when the process is experiencing normal variation and when the process is out of control.

Discuss how organizational designs help implement a strategic marketing plan.

Which of the following marketing planning process dimensions is concerned with techniques,procedures,systems,and planning models?

The balanced scorecard method formally includes an assessment of the strategy component across all aspects of the business unit at the same time.

The second step in marketing evaluation and control is determining performance metrics and standards.

_____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: financial,customer,internal business process,and learning and growth (or innovation).

Internal marketing involves developing programs to win line management support for new strategies.

Explain the dimensions of the marketing planning process.

The analytical dimension of marketing planning process is concerned with the organizational structure in which planning is carried out,along with the associated information resources and corporate culture.

Which of the following is the strategic marketing audit used for?

The results of the _____ provide the basis for selecting performance criteria and choosing relevant marketing metrics to assess actual performance against plans and tactical intent.

Which of the following is true of a control-chart analysis?

Which of the following approaches is a quality control technique useful in determining when operating results are fluctuating normally or instead are disorderly?

Which of the following is a danger of using a marketing dashboard?

New Challenges for Market Driven Strategy

Markets and Competitive Space

Strategic Market Segmentation

Strategic Customer Management: Systems, ethics, and Social Responsibility

Capabilities for Learning About Customers and Markets

Market Targeting and Strategic Positioning

Strategic Relationships

Innovation and New Product Strategy

Strategic Brand Management

Value Chain Strategy

Pricing Strategy

Promotion, advertising, and Sales Promotion Strategies

Sales, digital, and Direct Marketing Strategies

Designing Market-Driven Organizations

Filters

Exam 15: Strategic Marketing Implementation and Control

Which of the following techniques guides short-term marketing activities?

Which of the following is true about internal marketing?

What are the core tasks of a CMO?

External marketing involves changing the attitudes and behavior of employees working at key points of contact with customers.

Internal marketing goals include promoting the external marketing strategy.

Marketing metrics should be chosen to reflect issues most closely linking marketing investments with value chain requirements.

A _____ indicates when the process is experiencing normal variation and when the process is out of control.

Discuss how organizational designs help implement a strategic marketing plan.

Which of the following marketing planning process dimensions is concerned with techniques,procedures,systems,and planning models?

The balanced scorecard method formally includes an assessment of the strategy component across all aspects of the business unit at the same time.

The second step in marketing evaluation and control is determining performance metrics and standards.

_____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: financial,customer,internal business process,and learning and growth (or innovation).

Internal marketing involves developing programs to win line management support for new strategies.

Explain the dimensions of the marketing planning process.

The analytical dimension of marketing planning process is concerned with the organizational structure in which planning is carried out,along with the associated information resources and corporate culture.

Which of the following is the strategic marketing audit used for?

The results of the _____ provide the basis for selecting performance criteria and choosing relevant marketing metrics to assess actual performance against plans and tactical intent.

Which of the following is true of a control-chart analysis?

Which of the following approaches is a quality control technique useful in determining when operating results are fluctuating normally or instead are disorderly?

Which of the following is a danger of using a marketing dashboard?

New Challenges for Market Driven Strategy

Markets and Competitive Space

Strategic Market Segmentation

Strategic Customer Management: Systems, ethics, and Social Responsibility

Capabilities for Learning About Customers and Markets

Market Targeting and Strategic Positioning

Strategic Relationships

Innovation and New Product Strategy

Strategic Brand Management

Value Chain Strategy

Pricing Strategy

Promotion, advertising, and Sales Promotion Strategies

Sales, digital, and Direct Marketing Strategies

Designing Market-Driven Organizations

Filters