Exam 8: Strategy Formulation: Functional Strategy and Strategic Choice

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Continuous improvement is an operations concept developed by Deming and perfected by firms in

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C

The use of the Internet to market goods directly to the customer allows a company to use dynamic pricing.

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Even the most attractive strategic alternative might not be selected if it is contrary to the needs and desires of important top managers.

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When there are highly automated assembly lines making one mass-produced product using little human labor, this setup is called

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Which type of pricing attempts to hasten market development and offers the pioneer the opportunity to utilize the experience curve to gain market share with a low price and dominate the industry?

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When the Kellogg Company changed to a push strategy, they spent more money on consumer advertising designed to build brand awareness so that shoppers will ask for the products.

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An operations strategy determines how and where a product or service is to be manufactured, the level of vertical integration in the production process, the deployment of physical resources, and relationships with suppliers.

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The type of strategy used to influence a corporation's key stakeholders in order to increase their support of corporate activities is

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Which one of the following is NOT True of risk?

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According to Porter, to achieve a differentiation competitive strategy by following the functional strategy of technological leadership, a business unit should

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The key to outsourcing is to purchase from outside only those activities that are not key to the company's distinctive competencies.

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Each business unit has its own set of departments, each with its own functional strategy.

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Fujitsu demonstrated a strategy to avoid when it imitated IBM's strategy focused on mainframes in 1990.

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What are the strategies to avoid proposed by the authors?

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In evaluating a strategic alternative, if there is little fit with the company's culture, what are management's options?

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When Smith & Wesson puts its name on others' products like men's cologne, it is using which marketing strategy?

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Logistics strategy deals with the flow of products into and out of the manufacturing process.

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The most commonly used political strategies include which of the following?

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If there is little fit between a strategic alternative under consideration and the corporate culture, which of the following is one of management's options to consider?

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The importance of sole sourcing was supported by Deming to obtain high supplier quality.

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