Question 1

Impression management is the process of making an apology for a mistake.

Accepted Answer

A) True 
 B)False

Question 2

Cause-related marketing integrates a marketing program with some type of charity in order to generate goodwill.

Accepted Answer

A) True 
 B)False

Question 3

Each of the following is an external stakeholder, except:

Accepted Answer

A) employees. 
B) channel members. 
C) customers. 
D) the media. 
A) employees. 
B) channel members. 
C) customers. 
D) the media.

Question 4

Due to cultural differences, public relations programs have become less important in international marketing efforts.

Accepted Answer

A) True 
 B)False

Question 5

Corporate social responsibility is:

Accepted Answer

A) less of a concern due to better quality governmental oversight of business. 
B) a form of marketing based on sponsorships and events. 
C) the obligation consumers have to shop from companies engaged in greenwashing. 
D) the obligation an organization has to be ethical, accountable, and reactive to the needs of society. 
A) less of a concern due to better quality governmental oversight of business. 
B) a form of marketing based on sponsorships and events. 
C) the obligation consumers have to shop from companies engaged in greenwashing. 
D) the obligation an organization has to be ethical, accountable, and reactive to the needs of society.

Question 6

Claiming a product is environmentally-friendly when it is not is referred to as greenwashing.

Accepted Answer

A) True 
 B)False

Question 7

Sponsorships and event marketing are used by companies to create a short-term burst in sales.

Accepted Answer

A) True 
 B)False

Question 8

The marketing department tends to deal with customers and potential customers while the public relations department deals with the other non-customers.

Accepted Answer

A) True 
 B)False

Question 9

In choosing a cause-related program, a company should focus on causes that:

Accepted Answer

A) employees are involved with. 
B) the local community supports. 
C) are not supported by the company's primary competitors. 
D) relate to the company's business. 
A) employees are involved with. 
B) the local community supports. 
C) are not supported by the company's primary competitors. 
D) relate to the company's business.

Question 10

While the overall message to each stakeholder group should be the same, each message should be tailored to meet the different expectations of various audiences.

Accepted Answer

A) True 
 B)False

Question 11

A cross-promotion is a marketing event that ties together companies and activities around a specific theme.

Accepted Answer

A) True 
 B)False

Impression management is the process of making an apology for a mistake.

Cause-related marketing integrates a marketing program with some type of charity in order to generate goodwill.

Each of the following is an external stakeholder, except:

Due to cultural differences, public relations programs have become less important in international marketing efforts.

Corporate social responsibility is:

Claiming a product is environmentally-friendly when it is not is referred to as greenwashing.

Sponsorships and event marketing are used by companies to create a short-term burst in sales.

The marketing department tends to deal with customers and potential customers while the public relations department deals with the other non-customers.

In choosing a cause-related program, a company should focus on causes that:

While the overall message to each stakeholder group should be the same, each message should be tailored to meet the different expectations of various audiences.

A cross-promotion is a marketing event that ties together companies and activities around a specific theme.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 13: Public Relations and Sponsorship Programs

Impression management is the process of making an apology for a mistake.

Cause-related marketing integrates a marketing program with some type of charity in order to generate goodwill.

Each of the following is an external stakeholder, except:

Due to cultural differences, public relations programs have become less important in international marketing efforts.

Corporate social responsibility is:

Claiming a product is environmentally-friendly when it is not is referred to as greenwashing.

Sponsorships and event marketing are used by companies to create a short-term burst in sales.

The marketing department tends to deal with customers and potential customers while the public relations department deals with the other non-customers.

In choosing a cause-related program, a company should focus on causes that:

While the overall message to each stakeholder group should be the same, each message should be tailored to meet the different expectations of various audiences.

A cross-promotion is a marketing event that ties together companies and activities around a specific theme.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters