Question 1

Accepting blame for an event, offering an apology, or forcefully refuting the charges is:

Accepted Answer

A) impression management. 
B) crisis management. 
C) an entitling. 
D) an enhancement. 
A) impression management. 
B) crisis management. 
C) an entitling. 
D) an enhancement.

Question 2

One of the functions of a public relations department is to assess the company's reputation.

Accepted Answer

A) True 
 B)False

Question 3

A code of ethics for a profession or company is one element of a social responsibility program.

Accepted Answer

A) True 
 B)False

Question 4

Sponsorship marketing occurs when a company pays money to sponsor a person or group involved in an activity.

Accepted Answer

A) True 
 B)False

Question 5

What is green marketing and what approaches can a firm use in green marketing?

Accepted Answer

Green marketing is the development and p

Question 6

An apology strategy to manage a negative publicity situation should include each of the following elements except:

Accepted Answer

A) names of individuals who were responsible for wrong behavior. 
B) rejection of the inappropriate behavior. 
C) approval of the appropriate behavior. 
D) offer of compensation or penance to correct the wrong. 
A) names of individuals who were responsible for wrong behavior. 
B) rejection of the inappropriate behavior. 
C) approval of the appropriate behavior. 
D) offer of compensation or penance to correct the wrong.

Question 7

Crisis management involves accepting the blame for an event and offering an apology or vigorously defending the company when negative charges have been made.

Accepted Answer

A) True 
 B)False

Question 8

An apology strategy is:

Accepted Answer

A) an impression management technique. 
B) a form of defense of innocence used to counter bad publicity. 
C) another form of reactive crisis management and damage control. 
D) another form of proactive damage control. 
A) an impression management technique. 
B) a form of defense of innocence used to counter bad publicity. 
C) another form of reactive crisis management and damage control. 
D) another form of proactive damage control.

Question 9

The marketing or social media department makes sure internal publics and the general public are both aware of a corporation's social responsibility efforts.

Accepted Answer

A) True 
 B)False

Question 10

The majority of consumers have indicated they will switch brands to support a particular cause they care about.

Accepted Answer

A) True 
 B)False

Question 11

Green marketing is:

Accepted Answer

A) a form of cause-related marketing. 
B) an internet intervention focused on money-making. 
C) developing and selling environmentally friendly products. 
D) a type of apology strategy in which money is paid to the victim. 
A) a form of cause-related marketing. 
B) an internet intervention focused on money-making. 
C) developing and selling environmentally friendly products. 
D) a type of apology strategy in which money is paid to the victim.

Question 12

Assessment of a corporation's reputation begins:

Accepted Answer

A) when company leaders take the time to conduct surveys and interviews to learn what people think of the organization, both internal and external to the company. 
B) with hiring a public relations firm to conduct a public relations audit of the firm's publicity. 
C) by counting hits a company has received in the public press. 
D) by developing a corporate image-building campaign. 
A) when company leaders take the time to conduct surveys and interviews to learn what people think of the organization, both internal and external to the company. 
B) with hiring a public relations firm to conduct a public relations audit of the firm's publicity. 
C) by counting hits a company has received in the public press. 
D) by developing a corporate image-building campaign.

Question 13

While consumers favor green marketing and environmentally safe products, most consumers are not willing to:

Accepted Answer

A) purchase these products because of higher prices. 
B) support companies that are not pro-environment. 
C) sacrifice price, quality, convenience, availability, or performance. 
D) take time to decide which causes to support. 
A) purchase these products because of higher prices. 
B) support companies that are not pro-environment. 
C) sacrifice price, quality, convenience, availability, or performance. 
D) take time to decide which causes to support.

Question 14

Interstate Batteries' involvement with NASCAR is an example of:

Accepted Answer

A) involvement. 
B) event marketing. 
C) green marketing. 
D) sponsorship. 
A) involvement. 
B) event marketing. 
C) green marketing. 
D) sponsorship.

Question 15

Cause-related marketing can reduce the problem of brand equity by helping consumers feel more loyal to a brand.

Accepted Answer

A) True 
 B)False

Question 16

Sponsoring cultural events, such as classical music groups, jazz bands, visual art exhibits, and noted painters, best fits manufacturers and mass merchandising types of retail stores.

Accepted Answer

A) True 
 B)False

Question 17

Describe sponsorship marketing.

Accepted Answer

Sponsorship marketing occurs w

Question 18

True Blue Greens and Sprouts are heavy users of green products.

Accepted Answer

A) True 
 B)False

Question 19

Claiming to be environmentally-friendly when a company is not is referred to as:

Accepted Answer

A) greenwashing. 
B) green marketing. 
C) brown washing. 
D) green entitlement. 
A) greenwashing. 
B) green marketing. 
C) brown washing. 
D) green entitlement.

Question 20

When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing, the proactive prevention strategy approach being used was:

Accepted Answer

A) impression management. 
B) crisis management. 
C) enhancement. 
D) entitling. 
A) impression management. 
B) crisis management. 
C) enhancement. 
D) entitling.

Accepting blame for an event, offering an apology, or forcefully refuting the charges is:

One of the functions of a public relations department is to assess the company's reputation.

A code of ethics for a profession or company is one element of a social responsibility program.

Sponsorship marketing occurs when a company pays money to sponsor a person or group involved in an activity.

What is green marketing and what approaches can a firm use in green marketing?

An apology strategy to manage a negative publicity situation should include each of the following elements except:

Crisis management involves accepting the blame for an event and offering an apology or vigorously defending the company when negative charges have been made.

An apology strategy is:

The marketing or social media department makes sure internal publics and the general public are both aware of a corporation's social responsibility efforts.

The majority of consumers have indicated they will switch brands to support a particular cause they care about.

Green marketing is:

Assessment of a corporation's reputation begins:

While consumers favor green marketing and environmentally safe products, most consumers are not willing to:

Interstate Batteries' involvement with NASCAR is an example of:

Cause-related marketing can reduce the problem of brand equity by helping consumers feel more loyal to a brand.

Sponsoring cultural events, such as classical music groups, jazz bands, visual art exhibits, and noted painters, best fits manufacturers and mass merchandising types of retail stores.

Describe sponsorship marketing.

True Blue Greens and Sprouts are heavy users of green products.

Claiming to be environmentally-friendly when a company is not is referred to as:

When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing, the proactive prevention strategy approach being used was:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 13: Public Relations and Sponsorship Programs

Accepting blame for an event, offering an apology, or forcefully refuting the charges is:

One of the functions of a public relations department is to assess the company's reputation.

A code of ethics for a profession or company is one element of a social responsibility program.

Sponsorship marketing occurs when a company pays money to sponsor a person or group involved in an activity.

What is green marketing and what approaches can a firm use in green marketing?

An apology strategy to manage a negative publicity situation should include each of the following elements except:

Crisis management involves accepting the blame for an event and offering an apology or vigorously defending the company when negative charges have been made.

An apology strategy is:

The marketing or social media department makes sure internal publics and the general public are both aware of a corporation's social responsibility efforts.

The majority of consumers have indicated they will switch brands to support a particular cause they care about.

Green marketing is:

Assessment of a corporation's reputation begins:

While consumers favor green marketing and environmentally safe products, most consumers are not willing to:

Interstate Batteries' involvement with NASCAR is an example of:

Cause-related marketing can reduce the problem of brand equity by helping consumers feel more loyal to a brand.

Sponsoring cultural events, such as classical music groups, jazz bands, visual art exhibits, and noted painters, best fits manufacturers and mass merchandising types of retail stores.

Describe sponsorship marketing.

True Blue Greens and Sprouts are heavy users of green products.

Claiming to be environmentally-friendly when a company is not is referred to as:

When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing, the proactive prevention strategy approach being used was:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters