Question 1

Biodegradable laundry detergent is an example of:

Accepted Answer

A) cause-related marketing. 
B) event marketing. 
C) green marketing. 
D) positive public relations. 
A) cause-related marketing. 
B) event marketing. 
C) green marketing. 
D) positive public relations.

Question 2

Damage control involves reacting to negative events caused by a company error, grievances filed by consumers, or exaggerated negative news stories.

Accepted Answer

A) True 
 B)False

Question 3

Describe sponsorship marketing.

Accepted Answer

Sponsorship marketing occurs w

Question 4

Green marketing is the development and promotion of products that are environmentally safe.

Accepted Answer

A) True 
 B)False

Question 5

An apology strategy is a proactive impression management technique that is often used by companies when negative events occur.

Accepted Answer

A) True 
 B)False

Question 6

Saying, "We could not have prevented this negative event from happening" is an example of using the impression management technique of:

Accepted Answer

A) an expression of innocence. 
B) an excuse. 
C) moral ambiguity. 
D) a justification. 
A) an expression of innocence. 
B) an excuse. 
C) moral ambiguity. 
D) a justification.

Question 7

The functions of public relations include each of the following except:

Accepted Answer

A) create public image-building activities. 
B) prevent or reduce image damage. 
C) design direct response marketing programs. 
D) audit corporate social responsibility. 
A) create public image-building activities. 
B) prevent or reduce image damage. 
C) design direct response marketing programs. 
D) audit corporate social responsibility.

Question 8

Sponsorships and event-marketing have increased in popularity during the past decade due to their potential to:

Accepted Answer

A) produce pro-active damage control mechanisms. 
B) boost sales and profits. 
C) reach consumers on a one-to-one basis. 
D) accelerate new product development. 
A) produce pro-active damage control mechanisms. 
B) boost sales and profits. 
C) reach consumers on a one-to-one basis. 
D) accelerate new product development.

Question 9

What is event marketing and what is it closely related to?

Accepted Answer

Event marketing takes place wh

Question 10

Reactive damage control strategies include internet interventions, crisis management, apology strategies, and impression management techniques.

Accepted Answer

A) True 
 B)False

Question 11

Damage control is only used when consumers make unjustified complaints against a company.

Accepted Answer

A) True 
 B)False

Question 12

In terms of expenditures on sponsorships and events the second largest category of expenditures is for the arts.

Accepted Answer

A) True 
 B)False

Question 13

Interstate Batteries' sponsorship of a NASCAR driver and car is an example of a sponsorship program.

Accepted Answer

A) True 
 B)False

Question 14

What are the five key public relations functions?

Accepted Answer

1.Identify stakeholders
2.Asse

Question 15

Assessment of a sponsorship is not usually performed because of the challenge of finding meaningful measures.

Accepted Answer

A) True 
 B)False

Question 16

Believing that Wheaties may help make you a champion, because so many successful athletes have endorsed the cereal, is the result of using which proactive prevention strategy for image damage?

Accepted Answer

A) Impression management 
B) Acclimation 
C) Entitlings 
D) Reinforcement 
A) Impression management 
B) Acclimation 
C) Entitlings 
D) Reinforcement

Question 17

When Interstate Batteries receives a positive news story about its involvement with NASCAR, it is an example of a(n):

Accepted Answer

A) sports involvement. 
B) stakeholder statement. 
C) advertising equivalent. 
D) public relations hit. 
A) sports involvement. 
B) stakeholder statement. 
C) advertising equivalent. 
D) public relations hit.

Question 18

Proactive prevention strategies for image damage include:

Accepted Answer

A) entitlings and enhancements. 
B) crisis management and impression management. 
C) justifications and excuses. 
D) defense of innocence and apologies. 
A) entitlings and enhancements. 
B) crisis management and impression management. 
C) justifications and excuses. 
D) defense of innocence and apologies.

Question 19

Cause-related marketing is an internal program working with company employees.

Accepted Answer

A) True 
 B)False

Question 20

In choosing a sponsorship, it is important for a marketing team to:

Accepted Answer

A) choose local groups or individuals to sponsor. 
B) match the audience profile with the company's target market. 
C) develop a method of assessment prior to engaging in the sponsorship program. 
D) choose an individual or group that is well known to maximize the sponsorship impact. 
A) choose local groups or individuals to sponsor. 
B) match the audience profile with the company's target market. 
C) develop a method of assessment prior to engaging in the sponsorship program. 
D) choose an individual or group that is well known to maximize the sponsorship impact.

Biodegradable laundry detergent is an example of:

Damage control involves reacting to negative events caused by a company error, grievances filed by consumers, or exaggerated negative news stories.

Describe sponsorship marketing.

Green marketing is the development and promotion of products that are environmentally safe.

An apology strategy is a proactive impression management technique that is often used by companies when negative events occur.

Saying, "We could not have prevented this negative event from happening" is an example of using the impression management technique of:

The functions of public relations include each of the following except:

Sponsorships and event-marketing have increased in popularity during the past decade due to their potential to:

What is event marketing and what is it closely related to?

Reactive damage control strategies include internet interventions, crisis management, apology strategies, and impression management techniques.

Damage control is only used when consumers make unjustified complaints against a company.

In terms of expenditures on sponsorships and events the second largest category of expenditures is for the arts.

Interstate Batteries' sponsorship of a NASCAR driver and car is an example of a sponsorship program.

What are the five key public relations functions?

Assessment of a sponsorship is not usually performed because of the challenge of finding meaningful measures.

Believing that Wheaties may help make you a champion, because so many successful athletes have endorsed the cereal, is the result of using which proactive prevention strategy for image damage?

When Interstate Batteries receives a positive news story about its involvement with NASCAR, it is an example of a(n):

Proactive prevention strategies for image damage include:

Cause-related marketing is an internal program working with company employees.

In choosing a sponsorship, it is important for a marketing team to:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 13: Public Relations and Sponsorship Programs

Biodegradable laundry detergent is an example of:

Damage control involves reacting to negative events caused by a company error, grievances filed by consumers, or exaggerated negative news stories.

Describe sponsorship marketing.

Green marketing is the development and promotion of products that are environmentally safe.

An apology strategy is a proactive impression management technique that is often used by companies when negative events occur.

Saying, "We could not have prevented this negative event from happening" is an example of using the impression management technique of:

The functions of public relations include each of the following except:

Sponsorships and event-marketing have increased in popularity during the past decade due to their potential to:

What is event marketing and what is it closely related to?

Reactive damage control strategies include internet interventions, crisis management, apology strategies, and impression management techniques.

Damage control is only used when consumers make unjustified complaints against a company.

In terms of expenditures on sponsorships and events the second largest category of expenditures is for the arts.

Interstate Batteries' sponsorship of a NASCAR driver and car is an example of a sponsorship program.

What are the five key public relations functions?

Assessment of a sponsorship is not usually performed because of the challenge of finding meaningful measures.

Believing that Wheaties may help make you a champion, because so many successful athletes have endorsed the cereal, is the result of using which proactive prevention strategy for image damage?

When Interstate Batteries receives a positive news story about its involvement with NASCAR, it is an example of a(n):

Proactive prevention strategies for image damage include:

Cause-related marketing is an internal program working with company employees.

In choosing a sponsorship, it is important for a marketing team to:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters