Question 1

Which of the following statements most likely supports using gradual elimination for country screening instead of indexing and ranking?

Accepted Answer

A) All You managers want a list of foreign markets and rank these markets based on specific variables, such as market size and growth rate. 
B) All You managers are primarily looking for a market with a large urban population and a great deal of economic freedom. 
C) All You managers will consider any reasonable market and want to narrow down the list with increasingly specific information. 
D) All You managers have assigned values to different variables within the cosmetic and skin care industry. 
A) All You managers want a list of foreign markets and rank these markets based on specific variables, such as market size and growth rate. 
B) All You managers are primarily looking for a market with a large urban population and a great deal of economic freedom. 
C) All You managers will consider any reasonable market and want to narrow down the list with increasingly specific information. 
D) All You managers have assigned values to different variables within the cosmetic and skin care industry. C

Question 2

CORE, a diagnostic tool, is the sole property of the U.S. Department of Commerce.

Accepted Answer

A) True 
 B)False  False

Question 3

Trade as a percentage of GDP is used to measure ________.

Accepted Answer

A) market intensity 
B) market size 
C) market receptivity 
D) market growth rate 
A) market intensity 
B) market size 
C) market receptivity 
D) market growth rate C

Question 4

Describe the variables used to identify the best markets for FDI entry. Which countries are popular for FDI entry? Why are they popular?

Accepted Answer

Researchers identifying the best locatio

Question 5

Which of the following would most likely be useful market data for the Brown consultants?

Accepted Answer

A) discretionary income of young women 
B) annual health care expenditures 
C) average level of education 
D) number of cellular phone subscribers 
A) discretionary income of young women 
B) annual health care expenditures 
C) average level of education 
D) number of cellular phone subscribers

Question 6

Estimates of company sales potential provide managers with the information necessary to select the most appropriate business partners.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following should most likely be considered in determining whether Happy Pet is ready to internationalize?

Accepted Answer

A) What is the market demand for Happy Pet's products in selected target markets? 
B) What demands will internationalization make on Happy Pet's financial resources? 
C) How will Happy Pet managers determine which foreign market is appropriate? 
D) Should Happy Pet relocate its corporate headquarters after internationalizing? 
A) What is the market demand for Happy Pet's products in selected target markets? 
B) What demands will internationalization make on Happy Pet's financial resources? 
C) How will Happy Pet managers determine which foreign market is appropriate? 
D) Should Happy Pet relocate its corporate headquarters after internationalizing?

Question 8

________ is used by some firms to gauge long-term sales potential without fully committing to a foreign market.

Accepted Answer

A) Competitor assessment 
B) Test marketing 
C) Market segmentation 
D) End-user surveys 
A) Competitor assessment 
B) Test marketing 
C) Market segmentation 
D) End-user surveys

Question 9

One of the goals that firms most likely want to attain from internationalizing is ________.

Accepted Answer

A) decrease trade barriers in the foreign markets 
B) establish their presence in saturated markets 
C) increase their sales and profits 
D) minimize country risk 
A) decrease trade barriers in the foreign markets 
B) establish their presence in saturated markets 
C) increase their sales and profits 
D) minimize country risk

Question 10

Which of the following dimensions refers to the buying power of the country's residents?

Accepted Answer

A) market consumption capacity 
B) market intensity 
C) market size 
D) market growth rate 
A) market consumption capacity 
B) market intensity 
C) market size 
D) market growth rate

Question 11

Which of the following should be done by a company planning to internationalize when it assesses market industry potential?

Accepted Answer

A) take action to eliminate deficiencies in the firm 
B) determine the most desirable attributes in foreign business partners 
C) develop a 3- to 5-year forecast of industry sales for each target market 
D) determine how products or services may need to be adapted for each market 
A) take action to eliminate deficiencies in the firm 
B) determine the most desirable attributes in foreign business partners 
C) develop a 3- to 5-year forecast of industry sales for each target market 
D) determine how products or services may need to be adapted for each market

Question 12

Advances in communications and transportation technology have changed the internationalization tendencies of firms by ________.

Accepted Answer

A) establishing a cultural presence in a foreign market prior to establishing a facility 
B) providing accessible information about a product to customers but at a significantly higher cost 
C) focusing primarily on the need for local intermediaries to sell products in foreign markets 
D) reducing the risk and difficulty of doing business in markets with unfamiliar cultures 
A) establishing a cultural presence in a foreign market prior to establishing a facility 
B) providing accessible information about a product to customers but at a significantly higher cost 
C) focusing primarily on the need for local intermediaries to sell products in foreign markets 
D) reducing the risk and difficulty of doing business in markets with unfamiliar cultures

Question 13

Global market opportunities depend on timing and location, and they often enhance a firm's performance.

Accepted Answer

A) True 
 B)False

Question 14

According to the Emerging Market Potential Indicators index, ________ is an indicator of market size.

Accepted Answer

A) real GDP growth rate 
B) telephones per 100 habitants 
C) population per retail outlet 
D) urban population 
A) real GDP growth rate 
B) telephones per 100 habitants 
C) population per retail outlet 
D) urban population

Question 15

Explain why it is especially critical for a firm to select the most appropriate market for its product or service during the primary stage of internationalization. What are the negative consequences of making a poor market selection for firms planning to globalize through FDI?

Accepted Answer

The choice of country markets is particu

Question 16

Which of the following is the most likely source for foreign market information, assessments, and statistics?

Accepted Answer

A) World Trade Organization 
B) Canada's Ministry of Foreign Affairs 
C) U)S. Department of Commerce 
D) Council of the European Union 
A) World Trade Organization 
B) Canada's Ministry of Foreign Affairs 
C) U)S. Department of Commerce 
D) Council of the European Union

Question 17

Compare and contrast industry market potential and company sales potential. How is an estimate of industry market potential helpful to managers? What factors are necessary to determine industry market potential?

Accepted Answer

Industry market potential is an estimate

Question 18

The size and growth rate of a country's middle class is termed as ________.

Accepted Answer

A) market consumption capacity 
B) market intensity 
C) market receptivity 
D) market size 
A) market consumption capacity 
B) market intensity 
C) market receptivity 
D) market size

Question 19

Assessing firm's readiness to internationalize and suitability of its products and services for foreign markets occurs in the final stage of the global market opportunity assessment process.

Accepted Answer

A) True 
 B)False

Question 20

Trade audits may provide managers insight regarding ________.

Accepted Answer

A) manufacturing cost estimates 
B) company employee opinions 
C) competitors' offerings and pricing 
D) market fluctuation tendencies 
A) manufacturing cost estimates 
B) company employee opinions 
C) competitors' offerings and pricing 
D) market fluctuation tendencies

Which of the following statements most likely supports using gradual elimination for country screening instead of indexing and ranking?

CORE, a diagnostic tool, is the sole property of the U.S. Department of Commerce.

Trade as a percentage of GDP is used to measure ________.

Describe the variables used to identify the best markets for FDI entry. Which countries are popular for FDI entry? Why are they popular?

Which of the following would most likely be useful market data for the Brown consultants?

Estimates of company sales potential provide managers with the information necessary to select the most appropriate business partners.

Which of the following should most likely be considered in determining whether Happy Pet is ready to internationalize?

________ is used by some firms to gauge long-term sales potential without fully committing to a foreign market.

One of the goals that firms most likely want to attain from internationalizing is ________.

Which of the following dimensions refers to the buying power of the country's residents?

Which of the following should be done by a company planning to internationalize when it assesses market industry potential?

Advances in communications and transportation technology have changed the internationalization tendencies of firms by ________.

Global market opportunities depend on timing and location, and they often enhance a firm's performance.

According to the Emerging Market Potential Indicators index, ________ is an indicator of market size.

Explain why it is especially critical for a firm to select the most appropriate market for its product or service during the primary stage of internationalization. What are the negative consequences of making a poor market selection for firms planning to globalize through FDI?

Which of the following is the most likely source for foreign market information, assessments, and statistics?

Compare and contrast industry market potential and company sales potential. How is an estimate of industry market potential helpful to managers? What factors are necessary to determine industry market potential?

The size and growth rate of a country's middle class is termed as ________.

Assessing firm's readiness to internationalize and suitability of its products and services for foreign markets occurs in the final stage of the global market opportunity assessment process.

Trade audits may provide managers insight regarding ________.

Introduction: What Is International Business

Globalization of Markets and the Internationalization of the Firm

The Cultural Environment of International Business

Ethics, Corporate Social Responsibility, Sustainability and Corporate Governance

Theories of International Trade and Investment

Political and Legal Systems in National Environments

Government Intervention and Regional Economic Integration

Understanding Emerging Markets

The International Monetary and Financial Environment

Financial Management and Accounting in the Global Firm

Strategy and Organization in the International Firm

Exporting and Global Sourcing

Foreign Direct Investment and Collaborative Ventures

Licensing, Franchising, and Other Contractual Strategies

Marketing in the Global Firm

Human Resource Management in the Global Firm

Filters

Exam 12: Global Market Opportunity Assessment

Which of the following statements most likely supports using gradual elimination for country screening instead of indexing and ranking?

CORE, a diagnostic tool, is the sole property of the U.S. Department of Commerce.

Trade as a percentage of GDP is used to measure ________.

Describe the variables used to identify the best markets for FDI entry. Which countries are popular for FDI entry? Why are they popular?

Which of the following would most likely be useful market data for the Brown consultants?

Estimates of company sales potential provide managers with the information necessary to select the most appropriate business partners.

Which of the following should most likely be considered in determining whether Happy Pet is ready to internationalize?

________ is used by some firms to gauge long-term sales potential without fully committing to a foreign market.

One of the goals that firms most likely want to attain from internationalizing is ________.

Which of the following dimensions refers to the buying power of the country's residents?

Which of the following should be done by a company planning to internationalize when it assesses market industry potential?

Advances in communications and transportation technology have changed the internationalization tendencies of firms by ________.

Global market opportunities depend on timing and location, and they often enhance a firm's performance.

According to the Emerging Market Potential Indicators index, ________ is an indicator of market size.

Explain why it is especially critical for a firm to select the most appropriate market for its product or service during the primary stage of internationalization. What are the negative consequences of making a poor market selection for firms planning to globalize through FDI?

Which of the following is the most likely source for foreign market information, assessments, and statistics?

Compare and contrast industry market potential and company sales potential. How is an estimate of industry market potential helpful to managers? What factors are necessary to determine industry market potential?

The size and growth rate of a country's middle class is termed as ________.

Assessing firm's readiness to internationalize and suitability of its products and services for foreign markets occurs in the final stage of the global market opportunity assessment process.

Trade audits may provide managers insight regarding ________.

Introduction: What Is International Business

Globalization of Markets and the Internationalization of the Firm

The Cultural Environment of International Business

Ethics, Corporate Social Responsibility, Sustainability and Corporate Governance

Theories of International Trade and Investment

Political and Legal Systems in National Environments

Government Intervention and Regional Economic Integration

Understanding Emerging Markets

The International Monetary and Financial Environment

Financial Management and Accounting in the Global Firm

Strategy and Organization in the International Firm

Exporting and Global Sourcing

Foreign Direct Investment and Collaborative Ventures

Licensing, Franchising, and Other Contractual Strategies

Marketing in the Global Firm

Human Resource Management in the Global Firm

Filters