Exam 15: Licensing, Franchising, and Other Contractual Strategies

Key challenges faced by the franchisee is the decreased likelihood of operating an independent business.

Information technology has increased the success and growth of international franchising operations by ________.

In a typical licensing agreement, after the relationship is established, the licensor is required to be directly involved in the market and provide ongoing managerial guidance.

By establishing a brand name and market power through a licensing agreement, licensors are able to ________.

Which of the following is an advantage of licensing?

How are trademarks established in the United States and abroad? What are some of the difficulties faced by firms regarding the protection of trademarks? Explain with an example.

Cross-licensing often occurs in the semiconductor and chemical industries in order to ________.

________ is an arrangement in which a contractor supplies managerial know-how to operate a hotel, hospital, airport, or other facility in exchange for compensation.

Which of the following questions would be more important for the experts to evaluate when determining how to ensure intellectual property protection for Big Boy Burgers?

Under a build-operate-transfer (BOT)arrangement, a firm or consortium of firms contracts to build a major facility abroad and then transfers ownership to the project sponsor, typically the host-country government or public utility.

Which of the following most likely supports an ACC decision to not enter a licensing agreement with the Chinese firm?

Treaties that support international protection of intellectual property harm developing economies due to high capital investment.

Laws that govern contractual obligations are uniform across countries, therefore, it makes contract enforcement abroad easier for firms.

Which of the following is true about franchising as an entry strategy?

Which of the following makes it difficult to completely duplicate a food franchise in every global market?

When consumers buy counterfeit goods, payments accrue to the firm that invented the product and not to illicit enterprises.

Before undertaking contractual entry strategies abroad, management ________.

A patent exclusively refers to a distinctive design, symbol, logo, word, or series of words placed on a product label.

Explain how licensing works as an entry strategy into foreign markets. Describe the risks faced by technological firms that enter licensing agreements in foreign countries.

In international leasing, a major advantage for the lessor is the ability to gain quick access to target markets, while putting assets to use earning profits.