Exam 6: Strategy Formulation: Situation Analysis and Business Strategy

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SWOT analysis is a panacea for strategy.

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Which defensive tactic was used by Southwest Airlines when deliberately keeping their prices low and constantly investing in cost-reducing measures?

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A licensing arrangement is an agreement in which the licensing firm grants rights to another firm in another country or market to produce and/or sell a product.

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A propitious niche is a need in the marketplace that is currently unsatisfied.

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A car's cruise control, known as a "bell and whistle" is an example of which of the eight dimensions of quality?

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Wal-Mart, McDonald's and Alamo are all examples of companies following which of Porter's competitive strategies?

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Discuss the difference between a fragmented and a consolidated industry.

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What is a propitious niche? Provide an example of a firm that has been able to successfully occupy a propitious niche.

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One skill required of the cost leadership strategy is a strong marketing ability.

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Which of Porter's competitive strategies concentrates on seeking differentiation in a particular buyer group, product line segment, or geographic market?

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Which of the following is true of defensive tactics?

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Most entrepreneurial ventures follow focus strategies.

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Business strategy focuses on improving the competitive position of a company's or business unit's products or services within the specific industry or market segment that the company or business unit serves.

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When lower cost and differentiation strategies have a narrow focus on a market niche they are simply called

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A defensive tactic usually takes place in an established competitor's market location.

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Porter recommends that a division with tight cost control, frequent detailed control reports, a well structured organization, and quantitatively-based incentives is required for which of the following generic competitive strategies?

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The technique that illustrates how management can match the external opportunities and threats with its strengths and weaknesses to yield four sets of strategic alternatives is called a (an)

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What are Porter's four generic strategies?

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Which of the following is NOT a reason companies or business units may form a strategic alliance?

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Successful late movers tend to be large firms with considerable resources and related experience.

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