Exam 7: Segmentation, Targeting, and Positioning

Several years ago, the D'arcy Massius Benton & Bowles (DMBB)agency created psychographic profiles for several countries and regions." Which region did the survey specifically focused on?

Despite having comparable per capita incomes, other industrialized countries are nevertheless quite small in terms of total annual income.

SRI International developed Values and Lifestyles (VALS). Such a consumer profile would be helpful for which type of segmentation?

Sushi, falafel, tandoori chicken or pizza is in demand in many parts of the world. This phenomenon can be due to the pluralization of consumption and segment simultaneity.

Global automakers are targeting the U.S. market with SUVs. All of the following SUVs are assembled or manufactured in the listed country except:

Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?

One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a particular country.

A global segment is referred to as "global teens" which includes:

Assume that the market segment is judged to be large enough, and the strong competitors are either absent or deemed to be vulnerable, then is it safe to enter the country?

In 2013, the 10 most populous countries in the world accounted for just over ________ percent of the world income.

What is psychographic segmentation, and how do marketers use it in targeting different world markets?

Eighty percent of McDonald's restaurants are located globally in more than 20 countries.

A psychographic segmentation, "Comfortable Belongers" refers to "up-and-comers" of a country's population.

The strategy that identifies a brand as a symbol of a particular global segment is known as:

A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following assumptions:

Marketing model drivers are key elements or factors required for a business to take root and grow in a particular country market environment.

Unilever and other consumer goods companies often engage in differentiated target marketing, offering a full range of brands within a given product category.

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. However, these companies have to understand:

An example of a trap that marketers can set for themselves while targeting a foreign market is to: