Multiple Choice
A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following assumptions:
A) Since per capita annual income in India is about $1,420, all Indians have low income.
B) Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.
C) There is a presence of a higher-income, middle-class segment in India.
D) The potential customer base for McDonald's in India is greater than in any developed country.
E) There is no running water and electricity in India.
Correct Answer:
Verified
Correct Answer:
Verified
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