Exam 16: Strategic Elements of Competitive Advantag
Exam 1: Introduction to Global Marketing91 Questions
Exam 2: The Global Economic Environment91 Questions
Exam 3: The Global Trade Environment91 Questions
Exam 4: Social and Cultural Environments91 Questions
Exam 5: The Political, Legal, and Regulatory Environments94 Questions
Exam 6: Global Information Systems and Market Research98 Questions
Exam 7: Segmentation, Targeting, and Positioning105 Questions
Exam 8: Importing, Exporting, and Sourcing114 Questions
Exam 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances102 Questions
Exam 10: Brand and Product Decisions in Global Marketing102 Questions
Exam 11: Pricing Decisions100 Questions
Exam 12: Global Marketing Channels and Physical Distribution106 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations100 Questions
Exam 14: Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication100 Questions
Exam 15: Global Marketing and the Digital Revolution101 Questions
Exam 16: Strategic Elements of Competitive Advantag101 Questions
Exam 17: Leadership, Organization, and Corporate Social Responsibility102 Questions
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"Factor conditions" refers to a country's endowment with resources which may have been created or inherited.
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(True/False)
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Correct Answer:
True
Competitive advantage exists when there is a match between a firm's distinctive competencies and the factors critical for success within its industry.
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(True/False)
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Correct Answer:
True
When company management decides that it is unwilling to follow the "conventional wisdom" and instead finds a new way to gain competitive advantage, it might be said to be:
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(Multiple Choice)
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Correct Answer:
B
Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer price. This is an example of:
(Multiple Choice)
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Competition in an industry tends to drive rates of return on invested capital up towards the level of "perfect competition."
(True/False)
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Which of the following is not one of the four arenas in which dynamic strategic interactions are played out in hypercompetitive industries?
(Multiple Choice)
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Established firms do not enjoy cost advantages independent of scale economies that present a barrier to entry.
(True/False)
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Microsoft's extensive base of Windows operating systems and applications presented a formidable entry barrier for many years.
(True/False)
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The strong rivalry in the U.S. market between Dell, Gateway, Hewlett-Packard, Apple, and other computer companies has helped make the United States a world leader in personal computers.
(True/False)
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What does the phrase factor condition refer to? How can these factors be inherited or created? Describe Porter's categories of factor conditions.
(Essay)
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Suppose you are a sales representative for Advanced Micro Devices (AMD)in Japan. You are trying to convince Toshiba to buy your company's superfast Opteron microprocessor for its new laptop computer. Toshiba's representative seems interested, but eventually does not actually place an order. Confidentially, the representative tells you that he is afraid that Intel will withhold shipments of its Pentium 4 if he does business with AMD. Thinking about Intel's role in this scenario, which of the following elements of the five forces model is evident here?
(Multiple Choice)
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In addition to the five forces model of industry competition, Michael Porter has developed a framework of so-called generic business strategies. Explain these generic strategies, describing their aims and application.
(Essay)
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Taiwan's Acer prospered by following founder Stan Shih's strategy of approaching the world computer market from the periphery. By the time Acer was ready to target the United States in earnest, it was already the number one PC brand in key countries in Latin America, Southeast Asia, and the Middle East. This is an example of which component of competitive innovation?
(Multiple Choice)
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A firm that has the skills to be a "first mover" and arrive first in the market has achieved a know-how advantage.
(True/False)
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The automobile industry has become fiercely competitive on a global basis. The initial success of foreign automakers in the United States was due to all of the following reasons except:
(Multiple Choice)
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Product differentiation and brand loyalty "raise the bar" for would-be industry entrants who would be required to make minimal investments in research or advertising.
(True/False)
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The development of the MP3 file format for music was accompanied by the increased popularity of peer-to-peer (p-to-p)file swapping among music fans.
(True/False)
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Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry. If analyzed in terms of Porter's generic strategies framework, such companies might be said to be pursuing competitive advantage via:
(Multiple Choice)
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Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices. In the strategic intent model of competitive advantage, this is an example of:
(Multiple Choice)
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"Hypercompetition" is a term that describes a business environment of escalating rivalry characterized by rapid product innovation and short product life cycles.
(True/False)
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