Question 1

What are the seven basic functions of marketing?

Accepted Answer

(1) customer analysis, (2) sel

Question 2

A firm's strengths that cannot be easily matched or imitated by competitors are called

Accepted Answer

A)  internal audits. 
B)  distinctive competencies. 
C)  external audits. 
D)  interrelated properties. 
E)  internal properties. 
A)  internal audits. 
B)  distinctive competencies. 
C)  external audits. 
D)  interrelated properties. 
E)  internal properties.

Question 3

Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?

Accepted Answer

A)  Does the firm have an effective sales organization? 
B)  Has the firm's market share been increasing? 
C)  Are markets segmented effectively? 
D)  Are the firm's products and services priced appropriately? 
E)  Does the firm have good liquidity? 
A)  Does the firm have an effective sales organization? 
B)  Has the firm's market share been increasing? 
C)  Are markets segmented effectively? 
D)  Are the firm's products and services priced appropriately? 
E)  Does the firm have good liquidity?

Question 4

Marketing research is the systematic gathering, recording and analyzing, of data about problems relating to the marketing of goods and services.

Accepted Answer

A) True 
 B)False

Question 5

Dividend decisions concern issues such as the percentage of earnings paid to stockholders, the stability of dividends paid over time, and the repurchase of stock.

Accepted Answer

A) True 
 B)False

Question 6

Leverage ratios measure a firm's ability to meet maturing short-term obligations.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is the first step in developing an IFE Matrix?

Accepted Answer

A)  Determining the organization's structure 
B)  Summing the weighted scores for each variable 
C)  Listing key internal strengths and weaknesses 
D)  Identifying the organization's functions of business 
E)  Assigning a weight to each factor 
A)  Determining the organization's structure 
B)  Summing the weighted scores for each variable 
C)  Listing key internal strengths and weaknesses 
D)  Identifying the organization's functions of business 
E)  Assigning a weight to each factor

Question 8

The IFE Matrix should be ________ in multidivisional firms.

Accepted Answer

A)  constructed for each autonomous division 
B)  all-inclusive 
C)  constructed only for the major divisions 
D)  developed before the EFE Matrix 
E)  revised monthly 
A)  constructed for each autonomous division 
B)  all-inclusive 
C)  constructed only for the major divisions 
D)  developed before the EFE Matrix 
E)  revised monthly

Question 9

A limitation of financial ratios is the fact that they are based on accounting data.

Accepted Answer

A) True 
 B)False

Question 10

Constructing an Internal Factor Evaluation Matrix is a summary step when conducting an internal strategic-management audit.

Accepted Answer

A) True 
 B)False

Question 11

A form of customer analysis is administering customer surveys.

Accepted Answer

A) True 
 B)False

Question 12

Which function of management is concerned with span of control and chain of command?

Accepted Answer

A)  Planning 
B)  Organizing 
C)  Controlling 
D)  Staffing 
E)  Motivating 
A)  Planning 
B)  Organizing 
C)  Controlling 
D)  Staffing 
E)  Motivating

Question 13

A resource is valuable if it is rare, hard to imitate, or

Accepted Answer

A)  expensive. 
B)  inexpensive. 
C)  easily substitutable. 
D)  not easily substitutable. 
E)  inefficient. 
A)  expensive. 
B)  inexpensive. 
C)  easily substitutable. 
D)  not easily substitutable. 
E)  inefficient.

Question 14

Organizational resources include all of the following EXCEPT

Accepted Answer

A)  employee training. 
B)  firm structure. 
C)  planning processes. 
D)  information systems. 
E)  copyrights. 
A)  employee training. 
B)  firm structure. 
C)  planning processes. 
D)  information systems. 
E)  copyrights.

Question 15

Test marketing is used more frequently by industrial companies than consumer goods companies.

Accepted Answer

A) True 
 B)False

Question 16

Financial ratios are not applicable to nonprofit organizations.

Accepted Answer

A) True 
 B)False

Question 17

What category of ratios measures a firm's ability to meet its short-term obligations?

Accepted Answer

A)  Profitability 
B)  Liquidity 
C)  Leverage 
D)  Activity 
E)  Growth 
A)  Profitability 
B)  Liquidity 
C)  Leverage 
D)  Activity 
E)  Growth

Question 18

The Internal Factor Evaluation (IFE) Matrix should be developed on a multiple business unit basis in multidivisional firms.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following are NOT mentioned as an example of cultural products?

Accepted Answer

A)  Rites 
B)  Emotions 
C)  Rituals 
D)  Sagas 
E)  Symbols 
A)  Rites 
B)  Emotions 
C)  Rituals 
D)  Sagas 
E)  Symbols

Question 20

Which function of management includes areas such as job design, job specifications, job analysis, and unity of command?

Accepted Answer

A)  Planning 
B)  Organizing 
C)  Motivating 
D)  Staffing 
E)  Controlling 
A)  Planning 
B)  Organizing 
C)  Motivating 
D)  Staffing 
E)  Controlling

What are the seven basic functions of marketing?

A firm's strengths that cannot be easily matched or imitated by competitors are called

Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?

Marketing research is the systematic gathering, recording and analyzing, of data about problems relating to the marketing of goods and services.

Dividend decisions concern issues such as the percentage of earnings paid to stockholders, the stability of dividends paid over time, and the repurchase of stock.

Leverage ratios measure a firm's ability to meet maturing short-term obligations.

Which of the following is the first step in developing an IFE Matrix?

The IFE Matrix should be ________ in multidivisional firms.

A limitation of financial ratios is the fact that they are based on accounting data.

Constructing an Internal Factor Evaluation Matrix is a summary step when conducting an internal strategic-management audit.

A form of customer analysis is administering customer surveys.

Which function of management is concerned with span of control and chain of command?

A resource is valuable if it is rare, hard to imitate, or

Organizational resources include all of the following EXCEPT

Test marketing is used more frequently by industrial companies than consumer goods companies.

Financial ratios are not applicable to nonprofit organizations.

What category of ratios measures a firm's ability to meet its short-term obligations?

The Internal Factor Evaluation (IFE) Matrix should be developed on a multiple business unit basis in multidivisional firms.

Which of the following are NOT mentioned as an example of cultural products?

Which function of management includes areas such as job design, job specifications, job analysis, and unity of command?

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management, Operations, and Human Resource Issues

Implementing Strategies: Marketing, Financeaccounting, Rd, and Mis Issues

Strategy Review, Evaluation, and Control

Business Ethics, Social Responsibility, and Environmental Sustainability

Global and International Issues

Filters

Exam 4: The Internal Assessment

What are the seven basic functions of marketing?

A firm's strengths that cannot be easily matched or imitated by competitors are called

Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?

Marketing research is the systematic gathering, recording and analyzing, of data about problems relating to the marketing of goods and services.

Dividend decisions concern issues such as the percentage of earnings paid to stockholders, the stability of dividends paid over time, and the repurchase of stock.

Leverage ratios measure a firm's ability to meet maturing short-term obligations.

Which of the following is the first step in developing an IFE Matrix?

The IFE Matrix should be ________ in multidivisional firms.

A limitation of financial ratios is the fact that they are based on accounting data.

Constructing an Internal Factor Evaluation Matrix is a summary step when conducting an internal strategic-management audit.

A form of customer analysis is administering customer surveys.

Which function of management is concerned with span of control and chain of command?

A resource is valuable if it is rare, hard to imitate, or

Organizational resources include all of the following EXCEPT

Test marketing is used more frequently by industrial companies than consumer goods companies.

Financial ratios are not applicable to nonprofit organizations.

What category of ratios measures a firm's ability to meet its short-term obligations?

The Internal Factor Evaluation (IFE) Matrix should be developed on a multiple business unit basis in multidivisional firms.

Which of the following are NOT mentioned as an example of cultural products?

Which function of management includes areas such as job design, job specifications, job analysis, and unity of command?

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management, Operations, and Human Resource Issues

Implementing Strategies: Marketing, Financeaccounting, Rd, and Mis Issues

Strategy Review, Evaluation, and Control

Business Ethics, Social Responsibility, and Environmental Sustainability

Global and International Issues

Filters