Exam 4: The Internal Assessment

Financial ratio analysis becomes less useful if one goes beyond the actual calculation and interpretation of each individual ratio.

Which function of management includes all of those activities undertaken to ensure actual operations conform to planned operations?

The management function of organizing is included in human resource management.

Chief marketing officers now spend more than 50 percent of their budgets on technology to manage activities like online marketing and social media.

What category of ratios includes return on total assets and return on stockholders' equity?

A pattern of behavior developed by an organization as it learns to cope with its problems of external adaptation and internal integration, and that has worked well enough to be considered valid and to be taught to new members as the correct way to perceive, think, and feel is called

Which is NOT one of the four common approaches to determine R&D budget allocations?

Discuss the limitations of financial ratio analysis.

Who should perform an internal audit?

Although a useful step in the strategic management process, value chain analysis does little to help a firm monitor whether its prices and costs are competitive.

________ exemplifies the complexity of relationships among the functional areas of business.

In the area of marketing, a cost/benefit analysis is an appraisal of the costs, benefits, and risks associated with marketing decisions.

Any object, act, event, quality, or relation used to convey meaning is known as a

The basic premise of the research-based view is that the mix, type, amount, and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage.

The times-interest-earned ratio would be classified as a(n)

Which of the following does the text call an up-front investment in success?

All of the following are basic functions of marketing EXCEPT

What marketing function includes test marketing?

Staffing involves all of these activities EXCEPT

Four common approaches to determine R&D budget allocations are: 1) finance as many project proposals as possible; 2) use a percentage-of-sales method; 3) budget for R&D about what competitors spend; or 4) decide how many successful new products are needed and work backwards to estimate the required R&D investment.