Exam 4: Building an E-Commerce Presence: Websites, mobile Sites, and Apps
Exam 1: The Revolution Is Just Beginning85 Questions
Exam 2: E-Commerce Business Models and Concepts85 Questions
Exam 3: E-Commerce Infrastructure: the Internet, web, and Mobile Platform85 Questions
Exam 4: Building an E-Commerce Presence: Websites, mobile Sites, and Apps85 Questions
Exam 5: E-Commerce Security and Payment Systems85 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts85 Questions
Exam 7: Social,mobile,and Local Marketing85 Questions
Exam 8: Ethical,social,and Political Issues in E-Commerce85 Questions
Exam 9: Online Retail and Services85 Questions
Exam 10: Online Content and Media85 Questions
Exam 11: Social Networks, auctions, and Portals85 Questions
Exam 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce85 Questions
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Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?
(Multiple Choice)
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The process of comparing a website with that of its competitors in terms of response speed,quality of layout,and design is known as:
(Multiple Choice)
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Discuss some of the unique features that must be considered when designing a mobile web presence.
(Essay)
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All of the following are website design features that annoy customers except:
(Multiple Choice)
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The cost of hardware,software,and telecommunications services needed to build a website have ________ over the last decade.
(Multiple Choice)
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Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?
(Multiple Choice)
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Which of the following types of sites typically needs a high percentage of secure pages?
(Multiple Choice)
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The SDLC methodology that can be used to create an e-commerce website has five major steps.
(True/False)
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_______________ are the types of information systems capabilities needed to meet business objectives.
(Multiple Choice)
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Which form of testing compares a control page with one that is very different?
(Multiple Choice)
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All of the following might be part of a website's middle-tier layer except:
(Multiple Choice)
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Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.
(True/False)
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Which of the following is not part of the LAMP open source web development model?
(Multiple Choice)
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Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.
(True/False)
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_____________ help you engage your customers in a conversation.
(Multiple Choice)
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____________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
(Multiple Choice)
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What are the phases,activities,and milestones for developing an e-commerce presence for a typical start-up website over a one-year period?
(Essay)
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When using multivariate testing,if you wish to test two different versions of an image,a button,and a piece of text,how many combinations will you need to test?
(Multiple Choice)
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