Exam 2: Recognizing Opportunities and Generating Ideas

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Brainstorming sessions are designed to move slowly, so ideas can be presented and evaluated.

(True/False)
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Describe the difference between strong-tie and weak-tie relationships. Is it more likely that an entrepreneur will get new ideas through strong-tie or weak-tie relationships?

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To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called:

(Multiple Choice)
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Which of the following is not an example of a social force?

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In the five-stage creative process, the flash of recognition, or what is sometimes referred to as the "eureka" experience, occurs in the:

(Multiple Choice)
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According to the textbook, the best approach to utilizing a library for entrepreneurship-related research is to:

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Frank Patterson started a firm in 2011 that creates and manufactures accessories for Apple iPhones. He started with four accessories, and after several months added three new accessories that have been very successful. The fact that Frank recognized the opportunity for the three new accessories only after he started his firm and become immersed in the iPhone accessory industry is an example of the ________ at work.

(Multiple Choice)
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Elaboration is the stage of the creative process during which the idea is put into its final form.

(True/False)
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Most of Jacob's ideas come from interacting with coworkers, friends, his spouse, his parents, and other people that share the same beliefs that he does. Jacob is getting most of his ideas through:

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Which of the following is an example of how to encourage creativity at the organizational level?

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Kelly Pryor, who has launched several successful entrepreneurial firms, seems to have a "sixth sense" that allows him to see opportunities that others miss. Kelly's ability is referred to as:

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The term "window of opportunity" is a metaphor describing the time period in which a firm can realistically raise money.

(True/False)
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The Savvy Entrepreneurial Firm feature in Chapter 2 focuses on Xhale and Vestagen, two entrepreneurial startups. While each firm is different and is successful in its own right, the main point of the feature is to illustrate that:

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Creativity and innovation are almost identical concepts.

(True/False)
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________ are characterized by frequent interactions that form between coworkers, friends, and spouses.

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A(n) ________ is a favorable set of circumstances that creates the need for a new product, service, or business. A(n) ________ is a thought, an impression or a notion.

(Multiple Choice)
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Weak-tie relationships are characterized by infrequent interaction and ties between casual acquaintances.

(True/False)
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Which of the following statements is incorrect regarding the personal characteristics of entrepreneurs?

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The term "window of opportunity," as discussed in Chapter 2, is a metaphor that describes the time period in which a firm can:

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An idea is a favorable set of circumstances that creates a need for a new product, service, or business.

(True/False)
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