Exam 15: Franchising
Exam 1: Introduction to Entrepreneurship75 Questions
Exam 2: Recognizing Opportunities and Generating Ideas75 Questions
Exam 3: Feasibility Analysis75 Questions
Exam 4: Writing a Business Plan75 Questions
Exam 5: Industry and Competitor Analysis75 Questions
Exam 6: Developing an Effective Business Model75 Questions
Exam 7: Preparing the Proper Ethical and Legal Foundation75 Questions
Exam 8: Assessing a New Ventures Financial Strength and Viability75 Questions
Exam 9: Building a New Venture Team75 Questions
Exam 10: Getting Financing or Funding75 Questions
Exam 11: Unique Marketing Issues75 Questions
Exam 12: The Importance of Intellectual Property75 Questions
Exam 13: Preparing for and Evaluating the Challenges of Growth75 Questions
Exam 14: Strategies for Firm Growth75 Questions
Exam 15: Franchising75 Questions
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College Nannies and Tutors, the company profiled in the opening feature for Chapter 15, was started by Joseph Keeley, a student at St. Thomas University in St. Paul, Minnesota. According to the feature, Keeley met Peter Lytle, the angel investor who funded his startup, at:
Free
(Multiple Choice)
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Correct Answer:
D
A master franchisee, in addition to having the right to open and operate a specific number of locations in a particular area, also has the right to:
Free
(Multiple Choice)
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Correct Answer:
C
To avoid making a hasty judgment, a franchisee may not purchase a franchise for ________ from the time the Franchise Disclosure Document is received.
Free
(Multiple Choice)
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Correct Answer:
D
Clark Jensen recently opened a Planet Smoothie franchise. So far, he is very satisfied with Planet Smoothie because in exchange for an initial franchise fee and an ongoing royalty payment, Planet Smoothie has provided Clark a formula for doing business along with training, advertising, and other forms of assistance. Clark purchased a ________ franchise.
(Multiple Choice)
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According to the textbook, which of the following is not a cost that is typically associated with buying a franchise?
(Multiple Choice)
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The statute that regulates franchising at the federal level is:
(Multiple Choice)
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One of the most important questions a prospective franchisor should consider is whether the fees and royalties charged by a franchisor are consistent with the franchise's value or worth.
(True/False)
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The Partnering for Success feature in Chapter 15 focuses on how franchise organizations can boost their sales while at the same time reduce their expenses. The technique that the feature recommends to achieve these dual objectives is:
(Multiple Choice)
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Phil Atkinson recently entered into an agreement with Sonic to open seven Sonic Fast-Food Restaurant franchises. According to the agreement that Phil entered into, he has the right to open up to seven Sonic Fast-Food Restaurant franchises within the city limits of Portland, Oregon. Phil has entered into a(n):
(Multiple Choice)
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The Savvy Entrepreneurial Firm feature in Chapter 15 focuses on Wahoo's Fish Taco, a franchise organization that offers Mexican food mixed with Brazilian and Asian flavors. According to the feature, one of things the founders of Wahoo did that has contributed to its success is:
(Multiple Choice)
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Which of the following was not identified in the textbook as one of the disadvantages of franchising a business?
(Multiple Choice)
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Which of the following statement is not correct regarding the costs associated with purchasing a franchise?
(Multiple Choice)
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Franchising is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business to another business in exchange for:
(Multiple Choice)
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Franchising is a form of business organization in which a firm that already has a successful product or service licenses its trademark and method of doing business to other businesses in exchange for an initial franchise fee and an ongoing royalty.
(True/False)
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The royalty fees a franchisee pays are usually around 10 percent of gross income.
(True/False)
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Which of the following statements is incorrect regarding product and trademark franchises?
(Multiple Choice)
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The document that consummates the sale of a franchise is called the:
(Multiple Choice)
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In a business format franchise, the franchisor provides a formula for doing business to the franchisee along with training, advertising, and other forms of assistance.
(True/False)
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According to the textbook, from the franchisor's point of view, the primary disadvantage of franchising is that:
(Multiple Choice)
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Which of the following is not a disadvantage of buying a franchise?
(Multiple Choice)
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