Exam 5: Industry and Competitor Analysis
Exam 1: Introduction to Entrepreneurship75 Questions
Exam 2: Recognizing Opportunities and Generating Ideas75 Questions
Exam 3: Feasibility Analysis75 Questions
Exam 4: Writing a Business Plan75 Questions
Exam 5: Industry and Competitor Analysis75 Questions
Exam 6: Developing an Effective Business Model75 Questions
Exam 7: Preparing the Proper Ethical and Legal Foundation75 Questions
Exam 8: Assessing a New Ventures Financial Strength and Viability75 Questions
Exam 9: Building a New Venture Team75 Questions
Exam 10: Getting Financing or Funding75 Questions
Exam 11: Unique Marketing Issues75 Questions
Exam 12: The Importance of Intellectual Property75 Questions
Exam 13: Preparing for and Evaluating the Challenges of Growth75 Questions
Exam 14: Strategies for Firm Growth75 Questions
Exam 15: Franchising75 Questions
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In the context of competitor analysis, ________ are companies that are not yet direct or indirect competitors but could move into one of these roles at any time.
Free
(Multiple Choice)
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Correct Answer:
E
Each quarter, Cindy Anderson, who owns a chain of card and gift shops, does a detailed analysis of her firm's competitors. This analysis is called:
Free
(Multiple Choice)
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Correct Answer:
A
According to the textbook, the first step in a competitor analysis is to:
Free
(Multiple Choice)
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Correct Answer:
E
According to the textbook, how do well-managed firms respond to the five-forces that determine industry profitability?
(Multiple Choice)
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Some industries, like the athletic shoe industry, are dominated by a small number of firms with strong brands. These industries are difficult to break into without spending heavily on advertising. The barrier to entry that the firms in these types of industries have erected is referred to as:
(Multiple Choice)
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In the beverage industry, soda, fruit juice, and sports drinks are ________ competitors of bottled water.
(Multiple Choice)
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Jeremy Banks recently started a new firm in the financial services industry. Prior to starting his firm, he spent considerable time doing research on the potential of the industry. The research that Jeremy was doing is called:
(Multiple Choice)
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In various studies, researchers have found that from ________ of the variation in firm profitability is directly attributable to the industry in which a firm competes.
(Multiple Choice)
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Element Bars, the company profiled in the opening feature for Chapter 5, has a unique position in its industry. It has positioned itself as:
(Multiple Choice)
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The Partnering for Success feature in Chapter 5 focuses on three things that are important for startups to become active in to learn the ins and outs of their industries. The three items focused on in the feature are?
(Multiple Choice)
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In the context of competitor analysis, businesses that offer identical or similar products are referred to as:
(Multiple Choice)
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According to the textbook, which of the following statements is accurate regarding the importance of industry versus firm-specific factors as it pertains to firm profitability?
(Multiple Choice)
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There are four factors that determine the threat of new entrants: number and balance of competitors, degree of difference between products, growth rate of an industry, and level of fixed costs.
(True/False)
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Firms that pursue a(n) ________ strategy compete for market share on a country-by-country basis and vary their product or service offerings to meet the demands of the local market.
(Multiple Choice)
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The What Went Wrong? feature in Chapter 5 focuses on Eclipse Aviation. What was Eclipse Aviation's goal?
(Multiple Choice)
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A(n) ________ industry is an industry that is experiencing significant international sales.
(Multiple Choice)
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According to the textbook, Nucor in steel, JetBlue in airlines, and Cirque du Soleil in circuses are examples of entrepreneurial firms who are exploiting opportunities in ________ industries.
(Multiple Choice)
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If the buyers are concentrated and they buy from a large number of suppliers, then the bargaining power of buyers is increased.
(True/False)
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What is industry analysis? Why is it important for a new venture to complete a thorough analysis of the industry it is entering?
(Essay)
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Which of Porter's five forces is most directly influenced by the following factors: number and balance of competitors, degree of difference between products, growth rate of an industry, and level of fixed costs?
(Multiple Choice)
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