Exam 8: Print and Out-Of-Home Media

Verification of circulation and readership is undertaken by ________.

Controlled circulation means the magazine is distributed free to specific audiences.

The outdoor industry uses a measurement system based on impressions,which refers to the opportunity a person has to see a particular outdoor poster.

Laurie was with her toddler in the hair-care aisle of Woolworths.Her daughter saw a bottle of shampoo that had a Winnie the Pooh head on the top and begged for it because she wanted to 'Pway wiff Pooh!' Laurie purchased it for her daughter even though it cost almost three times as much as a similar shampoo that wasn't in a cute bottle.Why do you think Laurie did this?

The pricing for newspaper advertising is sold based on the size of the space used,and the charges are published on ________,which list the charges for advertising space.

Describe the three main types of newspaper advertising.

Imagine you have been hired to help with the marketing of a local chain of three motorcycle repair shops that are expanding into a broader region,with locations opening in two more cities.Describe how you could apply the principles of multimedia,using messages in newspapers,magazines,packaging,out-of-home advertising and directories.

Which of the following activities best describes 'connection planning'?

In the industries that spend most on advertising,the greatest percentage of ad spending goes to _________.

According to the Advertising Expenditure in Main Media Report in 2011-12,________ had the highest expenditures in relation to print media in Australia.

What is a major sustainability concern related to the use of print media?

Professional magazines are those that target manufacturers and advertisers.

15 Transit media,in all their various forms,offer the same advantages and disadvantages as outdoor media.

The most attractive feature of Yellow Pages advertising to small business is its affordability.

Which of the following is considered a disadvantage of advertising in magazines?

What is the last advertisement the consumer is likely to see before making the decision to buy?

Media spend has been rising for traditional print media,especially metropolitan dailies and suburban newspapers.

The delivery of magazines,referred to as ________ circulation,means the magazine is distributed free to specific audiences.

Both ________ and ________ have integrated social networking into their news websites.

What role do directories play in business-to-business marketing?