Question 1

There are two types of transit advertising.They are:

Accepted Answer

A) two-dimensional and three-dimensional 
B) stationary and moving 
C) exterior and interior 
D) persuasive and reminder 
E) none of the above 
A) two-dimensional and three-dimensional 
B) stationary and moving 
C) exterior and interior 
D) persuasive and reminder 
E) none of the above

Question 2

How has the Outdoor Media Association (OMA)addressed concern about sustainability?

Accepted Answer

A) By joining the Climate Group 
B) By opening a facility that has a five-star energy rating 
C) By recycling outdoor poster skins 
D) By upgrading from plasma to LED LCD technology 
E) By banning large outdoor posters 
A) By joining the Climate Group 
B) By opening a facility that has a five-star energy rating 
C) By recycling outdoor poster skins 
D) By upgrading from plasma to LED LCD technology 
E) By banning large outdoor posters

Question 3

________ refers to the opportunity a person has to see a particular outdoor board and is typically based on a traffic count of vehicles passing a particular location during a specified period of time.

Accepted Answer

A) Impressions 
B) Showing 
C) Exposures 
D) Reach 
E) Frequency 
A) Impressions 
B) Showing 
C) Exposures 
D) Reach 
E) Frequency

Question 4

A magazine page without outside margins,in which the colour extends to the edge of the page,is called a ________ page.

Accepted Answer

A) marginless 
B) gatefold 
C) double-spread 
D) full 
E) bleed 
A) marginless 
B) gatefold 
C) double-spread 
D) full 
E) bleed

Question 5

Think about the last time you bought toothpaste.How did the packaging help you with that purchase,and how well do you think it included the necessary components of effective packaging design from the marketer's standpoint?

Accepted Answer

Students' answers will vary.They might c

Question 6

_________ describes the practice of using more than one medium to 'wrap the consumer in layers'.

Accepted Answer

A) Connection planning 
B) Context planning 
C) Analysing touch points 
D) Multimedia 
E) Advertising 
A) Connection planning 
B) Context planning 
C) Analysing touch points 
D) Multimedia 
E) Advertising

Question 7

What sustainability concern did Fairfax address by announcing that its new operations in Melbourne would attract a five-star energy rating?

Accepted Answer

A) Visual pollution 
B) Energy consumption 
C) Fair labour practices 
D) Water pollution 
E) Rainforest preservation 
A) Visual pollution 
B) Energy consumption 
C) Fair labour practices 
D) Water pollution 
E) Rainforest preservation

Question 8

One reason freestanding insert (FSI)advertising is growing is because it allows greater control over the reproduction quality of the advertisement.

Accepted Answer

A) True 
 B)False

Question 9

________ includes advertising on outdoor billboards,buses,posters on walls,telephone booths and shopping kiosks,taxi signs,shopping trolleys,pavements and so forth.

Accepted Answer

A) Outdoor advertising 
B) Broadcast advertising 
C) Transit advertising 
D) Miscellaneous advertising 
E) Ambient media 
A) Outdoor advertising 
B) Broadcast advertising 
C) Transit advertising 
D) Miscellaneous advertising 
E) Ambient media

Question 10

Normally,the largest unit of ad space that magazines sell is the ________.

Accepted Answer

A) full-page ad 
B) double-page spread 
C) gutterless spread 
D) bleed page 
E) non-bleed page 
A) full-page ad 
B) double-page spread 
C) gutterless spread 
D) bleed page 
E) non-bleed page

Question 11

________ is the first step in the media buying process after the client brief has been received by the media agency.

Accepted Answer

A) Post-analysis 
B) Booking 
C) Planning 
D) Placement 
E) Analysis of touch points 
A) Post-analysis 
B) Booking 
C) Planning 
D) Placement 
E) Analysis of touch points

Question 12

Your friend buys a service station on the main road between Sydney and Canberra.He doesn't have much money but wants to promote the service station to people travelling between the two cities.He asks you what you think is the best advertising option for the service station.What do you recommend?

Accepted Answer

On-premise signs are a good idea for thi

Question 13

In 2012,in Australia,total spending for outdoor advertising was approximately:

Accepted Answer

A) $10 million 
B) $50 million 
C) $100 million 
D) $500 million 
E) $1 billion 
A) $10 million 
B) $50 million 
C) $100 million 
D) $500 million 
E) $1 billion

Question 14

Which of the following is a critical success factor for online versions of directory advertising?

Accepted Answer

A)  clutter 
B) A business-to-business message 
C) Tipped-in cards 
D) Search engine optimisation 
E) Directional advertising 
A)  clutter 
B) A business-to-business message 
C) Tipped-in cards 
D) Search engine optimisation 
E) Directional advertising

Question 15

Billboards take on three-dimensional effects with the use of:

Accepted Answer

A) colour 
B) cut-outs 
C) hand paintings 
D) expansions 
E) none of the above 
A) colour 
B) cut-outs 
C) hand paintings 
D) expansions 
E) none of the above

Question 16

Which size of newspaper is becoming increasingly more common in Australia?

Accepted Answer

A) Broadsheet 
B) Standard 
C) Tabloid 
D) Daily 
E) Weekly 
A) Broadsheet 
B) Standard 
C) Tabloid 
D) Daily 
E) Weekly

Question 17

Which of the following is NOT a factor by which newspapers are classified?

Accepted Answer

A) Page rates 
B) Frequency of publication 
C) Format and size 
D) Circulation 
E) All of the above are factors by which newspapers are classified. 
A) Page rates 
B) Frequency of publication 
C) Format and size 
D) Circulation 
E) All of the above are factors by which newspapers are classified.

Question 18

The supersite is the largest industry standard of ________.

Accepted Answer

A) billboard 
B) bus shelter 
C) taxi rank 
D) blimp 
E) street sign 
A) billboard 
B) bus shelter 
C) taxi rank 
D) blimp 
E) street sign

Question 19

Which of the following is NOT a main type of audience that magazines target?

Accepted Answer

A) Consumer 
B) Business 
C) Farm 
D) Trade 
E) All of the above are types of audience that magazines target. 
A) Consumer 
B) Business 
C) Farm 
D) Trade 
E) All of the above are types of audience that magazines target.

Question 20

Which of the following statements regarding Yellow Pages advertising is TRUE?

Accepted Answer

A) Only businesses that have paid for advertising space are listed in the Yellow Pages. 
B) Only 10% of consumers who consult the Yellow Pages follow up with some kind of action. 
C) Because a Yellow Pages ad is part of a search for a product or service by a committed consumer,the ads are not intrusive. 
D) Advertising in directories is extremely expensive. 
E) Only directories published by AT&T can use the name Yellow Pages. 
A) Only businesses that have paid for advertising space are listed in the Yellow Pages. 
B) Only 10% of consumers who consult the Yellow Pages follow up with some kind of action. 
C) Because a Yellow Pages ad is part of a search for a product or service by a committed consumer,the ads are not intrusive. 
D) Advertising in directories is extremely expensive. 
E) Only directories published by AT&T can use the name Yellow Pages.

There are two types of transit advertising.They are:

How has the Outdoor Media Association (OMA)addressed concern about sustainability?

________ refers to the opportunity a person has to see a particular outdoor board and is typically based on a traffic count of vehicles passing a particular location during a specified period of time.

A magazine page without outside margins,in which the colour extends to the edge of the page,is called a ________ page.

Think about the last time you bought toothpaste.How did the packaging help you with that purchase,and how well do you think it included the necessary components of effective packaging design from the marketer's standpoint?

_________ describes the practice of using more than one medium to 'wrap the consumer in layers'.

What sustainability concern did Fairfax address by announcing that its new operations in Melbourne would attract a five-star energy rating?

One reason freestanding insert (FSI)advertising is growing is because it allows greater control over the reproduction quality of the advertisement.

________ includes advertising on outdoor billboards,buses,posters on walls,telephone booths and shopping kiosks,taxi signs,shopping trolleys,pavements and so forth.

Normally,the largest unit of ad space that magazines sell is the ________.

________ is the first step in the media buying process after the client brief has been received by the media agency.

Your friend buys a service station on the main road between Sydney and Canberra.He doesn't have much money but wants to promote the service station to people travelling between the two cities.He asks you what you think is the best advertising option for the service station.What do you recommend?

In 2012,in Australia,total spending for outdoor advertising was approximately:

Which of the following is a critical success factor for online versions of directory advertising?

Billboards take on three-dimensional effects with the use of:

Which size of newspaper is becoming increasingly more common in Australia?

Which of the following is NOT a factor by which newspapers are classified?

The supersite is the largest industry standard of ________.

Which of the following is NOT a main type of audience that magazines target?

Which of the following statements regarding Yellow Pages advertising is TRUE?

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Broadcast Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Exam 8: Print and Out-Of-Home Media

There are two types of transit advertising.They are:

How has the Outdoor Media Association (OMA)addressed concern about sustainability?

________ refers to the opportunity a person has to see a particular outdoor board and is typically based on a traffic count of vehicles passing a particular location during a specified period of time.

A magazine page without outside margins,in which the colour extends to the edge of the page,is called a ________ page.

Think about the last time you bought toothpaste.How did the packaging help you with that purchase,and how well do you think it included the necessary components of effective packaging design from the marketer's standpoint?

_________ describes the practice of using more than one medium to 'wrap the consumer in layers'.

What sustainability concern did Fairfax address by announcing that its new operations in Melbourne would attract a five-star energy rating?

One reason freestanding insert (FSI)advertising is growing is because it allows greater control over the reproduction quality of the advertisement.

________ includes advertising on outdoor billboards,buses,posters on walls,telephone booths and shopping kiosks,taxi signs,shopping trolleys,pavements and so forth.

Normally,the largest unit of ad space that magazines sell is the ________.

________ is the first step in the media buying process after the client brief has been received by the media agency.

Your friend buys a service station on the main road between Sydney and Canberra.He doesn't have much money but wants to promote the service station to people travelling between the two cities.He asks you what you think is the best advertising option for the service station.What do you recommend?

In 2012,in Australia,total spending for outdoor advertising was approximately:

Which of the following is a critical success factor for online versions of directory advertising?

Billboards take on three-dimensional effects with the use of:

Which size of newspaper is becoming increasingly more common in Australia?

Which of the following is NOT a factor by which newspapers are classified?

The supersite is the largest industry standard of ________.

Which of the following is NOT a main type of audience that magazines target?

Which of the following statements regarding Yellow Pages advertising is TRUE?

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Broadcast Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters