Exam 10: Interactive and Digital Media

The web is an international marketing and advertising medium,but marketers face consumer access,legal,linguistic,currency and technological barriers.

A(n)________ is a personal diary-like web page that is created by an individual and may also contain links to other related sites that the writer feels are relevant.

In an attempt to stand out among the media clutter,several companies have begun integrating brands and media content,which is known as ________.

There is no difference between branded entertainment and product placement.

________ marketing attempts to address the issue of unwelcome electronic communication by asking potential consumers to send them email.

The extra-long,skinny ads running down the right- or left-hand side of a website are called ________.

From a business point of view,an advantage of internet advertising is that a company that adopts this approach to marketing can maintain its existing organisational structure and staffing levels.

Kevin,the tech support person where Lorraine works,ran a Spybot software program on Lorraine's computer because she was afraid of viruses.The sweep revealed several cookies.Lorraine doesn't understand what those are and asks Kevin about them.What should Kevin tell her?

The highest usage of the internet occurs in which region?

Which of these is the standard used to measure the effectiveness of advertising on the internet?

For a young person today,the decision to buy a mobile phone is most likely to consider which of the following?

Advertising via product placement within electronic games is referred to as:

The group most likely to upgrade mobile devices,males aged 14-24,is also most likely to find online ads annoying.Which of the following responses is recommended for advertisers?

Internet marketers use offline advertising in conventional media to drive traffic to their websites.

Interactive ads that deliver multimedia effects using sound,images and full-motion video are referred to as ________.

Google is a type of ________.

Clutter is not as much of a problem on the internet as it is in conventional advertising media.

Which of the following is a barrier facing international marketing and advertising on the web?

A chain of shoe stores wants to draw its frequent shoppers into stores more often.How could proximity marketing help with this objective?

Intel,a manufacturer of computer chips,routinely monitors websites that scientific users of computers use to contact one another and exchange opinions and experiences.By monitoring this site,Intel learned of a problem with its Pentium 4 chip that affected calculations.Although this was not a problem for most users of the chip,for scientific applications,it was a very significant problem.The site Intel learned of users' concerns about the chip would most likely be a ________.